This document presents two case studies of turning around underperforming sales teams. Case 1 involves restructuring a retail company's sales of a new entertainment product line that was failing. The action plan included auditing the market, sales process, incentives, and product quality, then structuring the sales cycle, educating reps, creating marketing materials, and solving incentive issues. Sales increased after 3 months. Case 2 involves an internet startup with dropping revenue. The audit found no software upgrades causing unstable products. The action plan structured the sales cycle, educated reps to identify leads, implemented reporting, solved technical problems, and adjusted documents for decision makers. Sales increased 70% after 6 months though most reps left.