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INTEGRATING CUSTOMER SERVICE PROCESSES to develop quality service and proactive sales. The ONENAK – “We are the best” programme. JON EMALDI. Head of Quality & Management Model.  2009/2/27
HOW A BRANCH CAN BECOME AN OCEAN RACER THE ONENAK PROGRAMME RICARDO PÉREZ AGUADO  SALES PROCESSES DIRECTOR CUSTOMER SERVICE AND QUALITY MANAGEMENT EFMA – BARCELONA 22 – 23 FEBRUARY 2007
AGENDA ,[object Object],[object Object],[object Object],[object Object],[object Object]
MONDRAGÓN Group
[object Object],[object Object],[object Object],[object Object]
 
MONDRAGON Corporation ,[object Object],[object Object]
CAJA LABORAL
[object Object],[object Object],[object Object],[object Object],A medium-sized regional Savings Bank
A competitive organization Good performance, both in families and SME, increasing our market share and our wallet share
Well managed Well aware of the liquidity risks that were coming fast to the Spanish market
Highly profitable ,[object Object]
Differentiated and focused management.   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stage 1 Product differentiation (price/product/promotion) ,[object Object],[object Object],[object Object],[object Object]
In our experience,   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stage 2 Customer satisfaction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IQUOS - Índice de Calidad Objetiva Ranking Nacional (parcial)
Industry statistics on face to face interaction, also take into account selling skills ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Caja Laboral compared to competitors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The latest ranking, yet to publish, has been even better According to the industry´s last statistics, we have done it:  Out of 105 banks in Spain in 2008 “We  are  the best”
STAGE THREE. IS THIS ENOUGH? WE ALL SELL THE SAME PRODUCT. THE BRANCH IS ON ITS OWN regarding to MANAGEMENT.
QUALITY PROACTIVITY HIGH LOW LOW HIGH Stage 3 Managing the Branch  (quality & proactivity) Lacking SPEED and PUSH SUBMERGED Lacking Focus on CLIENT´s NEEDS
Index of LOYALTY / SERVICE QUALITY / BUSINESS PROACTIVITY  for each branch in AREA 3 in the province of ALAVA
ONENAK PROGRAMME   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BUSINESS PLANNING (1) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BUSINESS PLANNING (2)
CUSTOMER MANAGEMENT MODEL
BEST BUSINESS PRACTICES (1) ,[object Object],[object Object],[object Object],[object Object]
BEST BUSINESS PRACTICES (2)
COMMITMENTS TO CUSTOMERS
DIFFICULTIES WE FACE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
KEYS TO SUCCESS (INTERNAL) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stage 4 Coming soon ,[object Object],[object Object],[object Object],[object Object]
At present we only have Projects ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Please excuse these Conclusions: A quote: “... If you want to get somewhere else, you must run at least twice as fast as that!”
 
Public knowledge Functionality Consumers´ experience Aspirational Afiliation Emotional ties Components of a brand According to BCG Brand´s  value Stage 1 deals with functionality. Stages 2 and 3 are related to customers´experience. Stage 4 refers to emotions.

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Efma Customer Service Barcelona 27 February 2009

  • 1. INTEGRATING CUSTOMER SERVICE PROCESSES to develop quality service and proactive sales. The ONENAK – “We are the best” programme. JON EMALDI. Head of Quality & Management Model. 2009/2/27
  • 2. HOW A BRANCH CAN BECOME AN OCEAN RACER THE ONENAK PROGRAMME RICARDO PÉREZ AGUADO SALES PROCESSES DIRECTOR CUSTOMER SERVICE AND QUALITY MANAGEMENT EFMA – BARCELONA 22 – 23 FEBRUARY 2007
  • 3.
  • 5.
  • 6.  
  • 7.
  • 9.
  • 10. A competitive organization Good performance, both in families and SME, increasing our market share and our wallet share
  • 11. Well managed Well aware of the liquidity risks that were coming fast to the Spanish market
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. IQUOS - Índice de Calidad Objetiva Ranking Nacional (parcial)
  • 18.
  • 19.
  • 20. The latest ranking, yet to publish, has been even better According to the industry´s last statistics, we have done it: Out of 105 banks in Spain in 2008 “We are the best”
  • 21. STAGE THREE. IS THIS ENOUGH? WE ALL SELL THE SAME PRODUCT. THE BRANCH IS ON ITS OWN regarding to MANAGEMENT.
  • 22. QUALITY PROACTIVITY HIGH LOW LOW HIGH Stage 3 Managing the Branch (quality & proactivity) Lacking SPEED and PUSH SUBMERGED Lacking Focus on CLIENT´s NEEDS
  • 23. Index of LOYALTY / SERVICE QUALITY / BUSINESS PROACTIVITY for each branch in AREA 3 in the province of ALAVA
  • 24.
  • 25.
  • 28.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.  
  • 37. Public knowledge Functionality Consumers´ experience Aspirational Afiliation Emotional ties Components of a brand According to BCG Brand´s value Stage 1 deals with functionality. Stages 2 and 3 are related to customers´experience. Stage 4 refers to emotions.

Editor's Notes

  1. Good afternoon Thanks for this nice introduction In my presentation, I will try to give you an insight of the way we try to be proactive in our selling behaviour, and also giving clients a high quality and reliable service in every single Branch