The webinar focuses on integrating SAP S/4 HANA with Zoho Desk using a low-code integration platform, showcasing a bi-directional integration process. Presenters Ganesh Ryali and Shailendu Verma discuss a practical example from Quick Foods Inc., highlighting the importance of ensuring equipment uptime through effective use of both platforms. The session includes a demonstration of the integration solution, followed by a Q&A, targeting IT managers, system architects, and Zoho experts.