Websites - When? What? Why? and How? - For the Sacramento Metro Chamber of Commerce during 'Small Business Week' 1998

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WEBSITESWEBSITES
When? What? Why? & How?When? What? Why? & How?
Presented for...Presented for...
The Sac Metro ChamberThe Sac Metro Chamber
Small Business WeekSmall Business Week

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Ron EllisRon Ellis
• Managing Director 2SS.ComManaging Director 2SS.Com
• Founded The MIS Dept. in 1990 & Sold toFounded The MIS Dept. in 1990 & Sold to
Inland Business Systems in early 1998Inland Business Systems in early 1998
• MIS Director for Arco Int’l & SyncorMIS Director for Arco Int’l & Syncor
• BA Cal State Fullerton - MBA USCBA Cal State Fullerton - MBA USC
• Active in a variety of prof. &Active in a variety of prof. &
community-oriented orgs.community-oriented orgs.

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2SS.Com2SS.Com
A comprehensive computer services firmA comprehensive computer services firm
– Focused on identifying & implementingFocused on identifying & implementing
strategic systemsstrategic systems
– Technology services delivered by staff &Technology services delivered by staff &
closely affiliated ‘closely affiliated ‘partner firms’partner firms’

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WEBSITESWEBSITES
• When?When?
– FrontiersFrontiers
– DemographicsDemographics
– Getting OnGetting On
• What is It?What is It?
• Why Use it?Why Use it?
• How?How?
– The ToolsThe Tools
– A Home PageA Home Page
– The InvestmentThe Investment

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WHEN ? - The Frontiers ofWHEN ? - The Frontiers of
Humankind (Humankind (The Third WaveThe Third Wave))
• Agricultural AgeAgricultural Age -- Labor -Land - FarmLabor -Land - Farm
• Industrial AgeIndustrial Age -- Labor, built aroundLabor, built around
machines & industriesmachines & industries
• Electronic AgeElectronic Age
 Knowledge Based EconomyKnowledge Based Economy
 Electronic Frontier - Homesteaders AllElectronic Frontier - Homesteaders All
 Interconnectivity, convergenceInterconnectivity, convergence

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WHEN? - Net DemographicsWHEN? - Net Demographics
• Over 40,000 networksOver 40,000 networks
• 82 million PCs Net-ready by 12-31-9782 million PCs Net-ready by 12-31-97
• 268 million by 2001268 million by 2001
• 50% of U.S. Cos. have Web sites50% of U.S. Cos. have Web sites
• Internet monthly growth: 15%Internet monthly growth: 15%
via PointCastvia PointCast The coming Internet explosionThe coming Internet explosion
Annette Hamilton August 25, 1997 ZDNet AnchorDeskAnnette Hamilton August 25, 1997 ZDNet AnchorDesk

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WHEN? - Does my businessesWHEN? - Does my businesses
belong on the Net?belong on the Net?
• The question is When? not Whether?The question is When? not Whether?
• Are you already there?Are you already there?
 Check up atCheck up at HotbotHotbot oror Alta VistaAlta Vista......
 What doesWhat does YAHOOYAHOO have to say...have to say...
• What’s the Impact of the Internet?What’s the Impact of the Internet?

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WHAT - is the Internet? (1 of 2)WHAT - is the Internet? (1 of 2)
• Global Network of Computer NetworksGlobal Network of Computer Networks
 Most monumental “Most monumental “inventioninvention” since the” since the
printing pressprinting press
• McLuhan’s Global VillageMcLuhan’s Global Village
• The Radio Analogy - Herbert Hoover said...The Radio Analogy - Herbert Hoover said...
 ““Its worth depends on what we make of it.Its worth depends on what we make of it.””
• Fourth Media - Interest, Excitement,Fourth Media - Interest, Excitement,
Concern, OpportunitiesConcern, Opportunities
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9. 07/14/139
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WHAT - is the Internet? (2 of 2)WHAT - is the Internet? (2 of 2)
• A Community of Peers with open access/A Community of Peers with open access/
shared controlshared control
• An info. Fire hose with Millions of sourcesAn info. Fire hose with Millions of sources
• A New Model for CommerceA New Model for Commerce
 Interactive workplaceInteractive workplace
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WHY - A WebSite?WHY - A WebSite?
• Doing Business on the NetDoing Business on the Net
• Communication & CollaborationCommunication & Collaboration
• Prof. DevelopmentProf. Development
• Research & TeachingResearch & Teaching
• Working/Learning Paradigm ShiftsWorking/Learning Paradigm Shifts
• Much more . . . .Much more . . . .
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WHY? - Business on the NetWHY? - Business on the Net
• Marketing & AdvertisingMarketing & Advertising
• Customer Support & Vendor Info.Customer Support & Vendor Info.
• Publishing - Newsletters etcPublishing - Newsletters etc
• Transactions on the NetTransactions on the Net
• Developing OpportunitiesDeveloping Opportunities
• Research & DevelopmentResearch & Development
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WHY? -WHY? -
Communicating/CollaboratingCommunicating/Collaborating
• Access/Organize/Evaluate/ApplyAccess/Organize/Evaluate/Apply
Information to our livesInformation to our lives
• Information Retrieval/Application vitalInformation Retrieval/Application vital
• Resource-based learning criticalResource-based learning critical
• Information Literacy - Our GoalInformation Literacy - Our Goal
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13. 07/14/1313
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WHY? - Prof. DevelopmentWHY? - Prof. Development
• Keep current with discipline or professionKeep current with discipline or profession
• Publication/Position announcements,Publication/Position announcements,
opportunities,opportunities, invaluable resourcesinvaluable resources
• Grants and funding announcementsGrants and funding announcements
• Conference & meeting announcementsConference & meeting announcements
• Survey results & proj. summariesSurvey results & proj. summaries
• Enhance technological prowessEnhance technological prowess
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WHY? - Research & TeachingWHY? - Research & Teaching
• Quick facts or extended researchQuick facts or extended research
• Online Library Catalogues WorldwideOnline Library Catalogues Worldwide
• Databases & directoriesDatabases & directories
• Reviews of Books & SoftwareReviews of Books & Software
• Document DeliveryDocument Delivery
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WHY? - Working/LearningWHY? - Working/Learning
• Lifelong LearningLifelong Learning
• Interactive InfotainmentInteractive Infotainment
• Interactive EdutainmentInteractive Edutainment
• CEO’s of InformationCEO’s of Information
• Convergence of Technologies - AcceleratedConvergence of Technologies - Accelerated
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HOW? - Tools for YourHOW? - Tools for Your
Organization on the Net?Organization on the Net?
• Snail-mail vs. Fax-mail vs. E-mailSnail-mail vs. Fax-mail vs. E-mail
• Time, Geographic Elements removedTime, Geographic Elements removed
• Publishing (Publishing (Catalogues, newsletters,Catalogues, newsletters,
bulletinsbulletins))
• Interactive & ImmediateInteractive & Immediate
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HOW? - Creating Your OwnHOW? - Creating Your Own
WWW Home PageWWW Home Page
• Establishing a domainEstablishing a domain
• Creating a compelling imageCreating a compelling image
• Content! Content! Content!Content! Content! Content!
• Associated Costs & ApproachesAssociated Costs & Approaches
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HOW? -HOW? -
What’s The Investment?What’s The Investment?
• Hardware & SoftwareHardware & Software
• Monthly access feesMonthly access fees
• WWW Authoring & MaintenanceWWW Authoring & Maintenance
• Time: Learning - Ramp-UpTime: Learning - Ramp-Up
• CommitmentCommitment
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19. 07/14/1319
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HOW? -HOW? -
Connectivity ConsiderationsConnectivity Considerations
• Commercial Online ProvidersCommercial Online Providers
 CompuServe, AOL, Prodigy etcCompuServe, AOL, Prodigy etc
• E-mail onlyE-mail only
 Least expensive, fewer functions (Least expensive, fewer functions (still great!still great!))
• Internet Service/Presence Providers (Internet Service/Presence Providers (e.g.,e.g.,
SacWeb , NetCom, MCI, Sprint, etc.SacWeb , NetCom, MCI, Sprint, etc.))
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HOW? -HOW? -
I have a fax, do I need E-Mail?I have a fax, do I need E-Mail?
• When was it necessary to have a Fax?When was it necessary to have a Fax?
1988, 1990, 1992?1988, 1990, 1992?
• What can you do with E-Mail?What can you do with E-Mail?
It’s Not if, but…It’s Not if, but…
• When must you have an E-Mail address?When must you have an E-Mail address?
((MoreMore  ))
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THANK YOU!!!THANK YOU!!!