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A NEW CREATION
 At home:
 1. think what to do
 2. think how to it
 3. buy the ingredients
 4. make the jam.
GIVE TO MOMMY
 NOT at home:
 1. think what to do
 2. think how to it
 3. buy the ingredients
 4. make the jam.
 5. Sales and distribution
Administration decides
strategy
Marketing comes up with
ideas
Research and Development
Purchase Department
Production
Sales
PRODUCTION SCHEME
Use arrows to complete the scheme.
IF YOU WERE PART OF THE MANAGING
TEAM, WHAT QUESTIONS WOULD YOU
ASK YOURSELF BEFORE DECIDING ON
A NEW PRODUCT ?
I would ask myself what new
strategies could help with the new
product.
These strategies would be related
with the cost of the materials to
make the product and the amount of
employees that will be needed to
make it.
I would also ask myself what the
need of the costumers is (marketing
research) and where I would get the
money to invest.
IF YOU WERE PART OF THE PURCHASING
DEPARTMENT, WHAT QUESTIONS WOULD YOU
ASK YOURSELF BEFORE DECIDING ON
A NEW PRODUCT ?
MORE THAN ONE SUPPLIER
 Strawberries (process them quickly)
 Sugar (amount, quality, stock, space)
 Jars (you have to calculate space to store
things)
 Lid
 Label (the design)
 Perservatives
 Boxes
 Need to check: Prices, quality, amount
YOU NEED TO BE SURE THAT NOTHING CAN
BE MISSING
IF YOU WERE PART OF THE IMPORTATION
DEPARTMENT, WHAT QUESTIONS WOULD YOU
ASK YOURSELF BEFORE DECIDING ON
A NEW PRODUCT ?
Supplier
Negotiate-  Bargain BEST PRICE
ORDER
Sample Quality control
Test Trial
LAB
Sanitary Regulations
ORDER PRODUCT
CUSTOMS
Clearance
 Agent taxes
IF YOU WERE PART OF THE PRODUCTION
DEPARTMENT, WHAT QUESTIONS WOULD YOU
ASK YOURSELF BEFORE DECIDING ON
A NEW PRODUCT ?
 Equipment / Machinery
 Amount of workers
 Blue collar workers
 Quality of the worker’s skills
 Space and order
 Production scheme
IF YOU WERE IN ONE OF THESE SECTORS OF THE
PRODUCTION DEPARTMENT, WHAT QUESTIONS
WOULD YOU ASK YOURSELF BEFORE DECIDING ON
A NEW PRODUCT ?
Research & Development
Laboratory
Quality Control
Research &
Development
Laboratory
Quality Control
Before deciding on a new product I would look on the
benefits this product will make, if there is another company
that could compete with it and which materials will be
needed to make it.
Regarding the laboratory department I would check if the
space that is available is big enough to work correctly on
this new product or if the space will have to be modified.
SO.. IF YOU WERE PART OF THE MANAGING
TEAM, WHAT QUESTIONS WOULD YOU
ASK YOURSELF BEFORE DECIDING ON
A NEW PRODUCT ?
 Before deciding a new
product I will look for
the correct employees
to carry on the
campaign for this
product.
 Also I will search some
strategies that help
them to create the
product in the easier
way possible
 What departments take part in the
creation of the product?
 Which of these are associated to Head
Office and which to Production?
Head Office Production
BEC exercise on Marketing
BEC exercise on Marketing

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BEC exercise on Marketing

  • 2.  At home:  1. think what to do  2. think how to it  3. buy the ingredients  4. make the jam. GIVE TO MOMMY
  • 3.  NOT at home:  1. think what to do  2. think how to it  3. buy the ingredients  4. make the jam.  5. Sales and distribution Administration decides strategy Marketing comes up with ideas Research and Development Purchase Department Production Sales
  • 4. PRODUCTION SCHEME Use arrows to complete the scheme.
  • 5. IF YOU WERE PART OF THE MANAGING TEAM, WHAT QUESTIONS WOULD YOU ASK YOURSELF BEFORE DECIDING ON A NEW PRODUCT ? I would ask myself what new strategies could help with the new product. These strategies would be related with the cost of the materials to make the product and the amount of employees that will be needed to make it. I would also ask myself what the need of the costumers is (marketing research) and where I would get the money to invest.
  • 6. IF YOU WERE PART OF THE PURCHASING DEPARTMENT, WHAT QUESTIONS WOULD YOU ASK YOURSELF BEFORE DECIDING ON A NEW PRODUCT ?
  • 7. MORE THAN ONE SUPPLIER  Strawberries (process them quickly)  Sugar (amount, quality, stock, space)  Jars (you have to calculate space to store things)  Lid  Label (the design)  Perservatives  Boxes  Need to check: Prices, quality, amount YOU NEED TO BE SURE THAT NOTHING CAN BE MISSING
  • 8. IF YOU WERE PART OF THE IMPORTATION DEPARTMENT, WHAT QUESTIONS WOULD YOU ASK YOURSELF BEFORE DECIDING ON A NEW PRODUCT ?
  • 9. Supplier Negotiate-  Bargain BEST PRICE ORDER Sample Quality control Test Trial LAB Sanitary Regulations ORDER PRODUCT CUSTOMS Clearance  Agent taxes
  • 10. IF YOU WERE PART OF THE PRODUCTION DEPARTMENT, WHAT QUESTIONS WOULD YOU ASK YOURSELF BEFORE DECIDING ON A NEW PRODUCT ?
  • 11.  Equipment / Machinery  Amount of workers  Blue collar workers  Quality of the worker’s skills  Space and order  Production scheme
  • 12.
  • 13. IF YOU WERE IN ONE OF THESE SECTORS OF THE PRODUCTION DEPARTMENT, WHAT QUESTIONS WOULD YOU ASK YOURSELF BEFORE DECIDING ON A NEW PRODUCT ? Research & Development Laboratory Quality Control
  • 14. Research & Development Laboratory Quality Control Before deciding on a new product I would look on the benefits this product will make, if there is another company that could compete with it and which materials will be needed to make it. Regarding the laboratory department I would check if the space that is available is big enough to work correctly on this new product or if the space will have to be modified.
  • 15. SO.. IF YOU WERE PART OF THE MANAGING TEAM, WHAT QUESTIONS WOULD YOU ASK YOURSELF BEFORE DECIDING ON A NEW PRODUCT ?  Before deciding a new product I will look for the correct employees to carry on the campaign for this product.  Also I will search some strategies that help them to create the product in the easier way possible
  • 16.  What departments take part in the creation of the product?  Which of these are associated to Head Office and which to Production? Head Office Production