Making Sense of Social Media using Pinterest

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A few statistics and tricks for using Pinterest marketing effectively. From a presentation to the City Stagers of Vancouver, BC.

Making Sense
of Social
Media
To Help Your Business Grow
By Lorri Ratzlaff
makingsenseofsocialmedia.org

makingsenseofsocialmedia.org
About Lorri

makingsenseofsocialmedia.org
Pinterest Marketing

makingsenseofsocialmedia.org
Who Buys from Pinterest?

Current
ecommerce
stats:
41% of online
purchases are
influenced by
Pinterest
makingsenseofsocialmedia.org

makingsenseofsocialmedia.org
What people pin:

makingsenseofsocialmedia.org
Set up your boards in a way
that gets you noticed:

makingsenseofsocialmedia.org
Types of Viral Pins:

makingsenseofsocialmedia.org
Enable Viral Pinning:

makingsenseofsocialmedia.org
Make your Pins a 24/7
Goldmine:

makingsenseofsocialmedia.org
Free [or nearly Free]
Pinterest Tools:
• infogr.am

makingsenseofsocialmedia.org
Free [or nearly Free]
Pinterest Tools:
shareasimage.com

makingsenseofsocialmedia.org
Free [or nearly Free]
Pinterest Tools:
canva.com

makingsenseofsocialmedia.org
Want even more exposure?

makingsenseofsocialmedia.org
I can most easily be reached online:
facebook.com/makingsenseofsocialmedia
twitter.com/lorriratzlaff
ca.linkedin.com/in/lorriratzlaff
Other contact information:
social@lorriratzlaff.com
lorriratzlaff.com
makingsenseofsocialmedia.org
604.852.0695

Making Sense
of Social
Media
To Help Your Business Grow
By Lorri Ratzlaff
makingsenseofsocialmedia.org
For packages and rates:
Please contact me.

This document provides tools and tips for building a loyal customer community. It discusses creating satellite communities on various social media sites to engage customers outside of a company's main website. Specific recommendations include being consistent, interactive and authentic when building a presence on Twitter. The document also provides lists of social media sites and how-to guides for developing communities on blogs, products and through hashtags. It recommends several Twitter applications and tools for small businesses to facilitate community engagement and growth.

Selling with Social Media by NY Times bestselling author Rory Vaden

Rory Vaden

Richard Frieman from CMS social media presentation at n4a conference

mkaschak

Making Sense of Social Media Pan Experience - August 8, 2014

Lorri Ratzlaff

The document provides advice on using social media to help businesses grow. It discusses establishing social media objectives and analyzing key networks like Facebook, Twitter, Instagram and Pinterest. The author recommends businesses create profiles on major networks, post graphics and engaging content regularly, and use social media to build relationships with customers. The document also analyzes a sample business's social media strategy, providing tips to improve profiles, posting frequency and use of networks like Google+.

Personal Branding

Valentina Trikounaki

Personal branding is managing how one presents themselves to others and involves thinking of oneself as a brand. It involves optimizing one's online presence across social media platforms where people share photos, opinions, and updates. Building a strong personal brand through social media involves choosing expertise areas, maintaining a consistent online image and profile, regularly posting engaging content, and actively engaging with others in online communities. Privacy is also important to consider when establishing a personal brand online.

YOUR CUSTOMER HAS MOVED. DO YOU KNOW WHERE? #socialsell

InsideView

Sales and marketing approaches have been flipped upside down with the explosion of social media. What worked 3 years ago, doesn’t work now. Social media has brought with it a profound global shift in communications that favors relationships over contacts, eliminates cold calling, and puts the buyer in control of the sales process. Capitalize on some simple, but practical “how to” ideas for engaging buyers and customers in a digital economy. During this session we will discuss: • Why bother? A look at the numbers • Evolution of sales and how social media applies • Benefits of social selling • Creating value in advance of the sales opportunity • What executives want you to know • Building loyalty and retention • How to use social media for lead generation • Lead generation from current networks

Beginning Social Media Marketing for Awesome Small Businesses

bevast

The document provides an introduction to social media for small business owners. It discusses why businesses use social media to brand, share, and sell. It recommends having a social media strategy that identifies goals and the networks to use. The document gives tips for creating graphics, content, and monitoring data. It emphasizes the importance of consistency, having a strategy, and communicating with customers.

Nordstrom hired a social media expert to expand their social media presence on platforms like Facebook, Twitter, and LinkedIn. The expert's role focuses on advertising through these networks to directly market to customer interests. Nordstrom uses social media to engage customers, answer questions, and address complaints. This interactive approach has increased Nordstrom's revenue and sales, with their social media-focused marketing among the top for retailers. Nordstrom's revenue for the quarter ending in April 2011 saw a 39% increase in net earnings compared to 2009, showing that hiring a social media expert helped boost their profits.

Who Is Motive Quest 2.8.11

Nipz30

MotiveQuest is a research company that has been exploring social media conversations since 2003 to answer business questions about unmet needs, brand positioning, social media strategies, and the impact of actions on sales. They collect and organize data in a way that ensures less spam and a focus on business issues. Their tools help explore billions of conversations and reveal underlying motivational drivers of behavior. They work with Fortune 500 companies like Microsoft, Nike, and Kraft to provide deeper consumer understanding beyond dashboards and focus groups. More information can be found on their website or by contacting Zack Nippert.

Red Propeller Social Media Presentation 12.01.10

AlisonJeffries

Facebook has over 500 million users, with 1 in every 14 people on the planet using it. Most Facebook pages have less than 500 fans. LinkedIn is best used for professional networking and has over 40 million users. Foursquare is a location-based social network where users share their locations and earn points and badges. Companies use social media for direct consumer interaction, market insights, and positioning as thought leaders.

Google+ Your Brand

Peter G McDermott

Peter G McDermott provides an overview of using Google+ for brands. He explains that Google+ can be used as a social network, discovery network, and for content sharing and conversations. The document then provides steps for getting started with Google+, such as creating an account and profile, sharing content, engaging with others, and managing circles. It also discusses using +1 buttons to expand reach and encourages learning from others and being bold to help brands grow on Google+.

Agents of Change Symposium 2016

Design Bear Marketing

The goal today is to figure out how to understand “Advocacy” as it relates to gaining support for our purposeful work efforts. This presentation is for the Parks and Recreation Leaders but “Advocacy” is necessary in every business. I will show you that Social Media is not something to be feared in the workplace, but canharness support (and trust) for your efforts, passion, and important initiatives. My work is intended to bridge the gap between generations and close the digital divide.

Power Session: Social Media for Small & Medium Business Owners

Yasmin Bendror

Who is motivequest 6 15 11

MotiveQuest LLC

MotiveQuest is a social research company that has been exploring social media conversations since 2003 to answer business questions about unmet needs, brand positioning, social media strategies, and the impact of actions on sales. They collect and organize data in a way that ensures less spam and more contextual insights. MotiveQuest uses tools to naturally explore billions of conversations and reveal underlying motivational drivers of behavior. They work with Fortune 500 companies like Microsoft, Nike, and Kraft to provide deeper consumer understanding beyond dashboards and focus groups. Their projects range from questions about the future of entertainment to driving more people to Facebook pages. More information can be found at their website, motivequest.com, or by contacting their CEO.

Cv george (1)

George Bogdanovski

We define corporate brand personalities through integrated marketing strategies. Our social media marketing increases brand awareness and exposure through platforms like tweets, posts, tags and comments. We research industries and competitors to establish solid branding themes that leave audiences wanting more. Effective websites with accurate information are also important as users expect things to work well digitally.

Social Media Marketing

SUBHASIS JENA

Pinterest Made Easy

Lady Bizness

This document provides an overview and introduction to using Pinterest for business purposes. It defines common Pinterest terminology like pins, boards, repins, and likes. It recommends what types of content to pin and how to start a business account. The document also discusses features like hashtags, profiles, messages, analytics, buyable pins, and promoted pins. It aims to teach attendees how to effectively use Pinterest to market their business.

No Bullshit Social Media Marketing — SMC Evansville

Erik Deckers

The document discusses social media marketing strategies that drive business results rather than just engagement. It argues that some common beliefs around social media, such as that you must engage in conversations, are untrue ("BULLSHIT"). The document outlines seven key ways social media can benefit business: enhancing branding, protecting reputation, enhancing PR, building community, improving customer service, aiding research and development, and growing sales and leads. It provides tactics for each area and emphasizes measuring results through analytics and ROI metrics like increased traffic, leads, and sales.

Traditional VS Digital Marketing - Digital Marketing Company | Let's Goo Social

Let's Goo Social

Building your-network

Matt Goldenberg

The document provides strategies for developing a strong professional network, including growing one's existing network from the inside out through emails, social media, and conversations; using the "drip method" to make small, meaningful connections regularly; and finding events, projects, and ways to position oneself as a hub to meet new people and expand one's network. The key is to have clear networking goals and strategies while making genuine connections through respectful outreach.

The skills of networking

Matt Goldenberg

The document discusses three mindsets and three skills for effective networking: the mindsets are building relationships, cultivating weak ties, and being relevant and helpful; the skills are showing genuine interest, making small talk, and finding ways to give. It provides tips for practicing each mindset and skill, such as using the ORQ method for small talk or offering help to others. The overall message is that networking is about building many loose connections by focusing on others' interests and needs rather than one's own advancement.

Social selling to SMBs

Radius

Pinterest a guide for businesses

tatipemo

Pinterest was founded in 2009 by Ben Silbermann, Paul Sciarra and Evan Sharp. It is an image bookmarking website where users collect, create and share images from the web. Pinterest now has over 10 million users, 80% of whom are women, and is growing internationally. The company was valued at $1.5 billion in 2012. Pinterest allows businesses to convert personal accounts into business accounts or start new business profiles to engage customers through image sharing and drive traffic to their websites.

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Making Sense of Social Media using Pinterest

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