Agents of Change Symposium 2016

Agents of Change Symposium 2016 Thursday, March 31-Friday, April 1, 2016 - Austin, TX
Meeting venue graciously provided by the City of Austin Parks and Recreation Department
How Does One
Invite, Educate,
and Nurture
Effective Advocacy?
Advocacy Maria Bereket 2016 @mbear88!www.DesignBearMarketing.com!

The goal today is to ﬁgure out how to understand “Advocacy” as it relates to gaining support
for our purposeful work efforts. This presentation is for the Parks and Recreation Leaders but
“Advocacy” is necessary in every business.!
!
I will show you that Social Media is not something to be feared in the workplace, but can!
harness support (and trust) for your efforts, passion, and important initiatives.!
!
My work is intended to bridge the gap between generations and close the digital divide.!

How Does One
Invite, Educate, And Nurture
Effective Advocacy?

01ADVOCACY
public support for or recommendation of
a particular cause or policy

02
INVITE
to ask (someone) to go somewhere or
do something

03
EDUCATE
to teach (someone)
: to give (someone) information about
something
: to train (someone) to do something

04
NURTURE
the care and attention given to
someone or something that is growing
or developing.!

05
EFFECTIVE
producing a result that is wanted :
having an intended effect!
!

1.  Self-advocacy: taking action to represent and
advance your own interests;
2.  Peer advocacy: taking action to represent the
rights and interests of someone other than yourself;
3.  Systems advocacy: taking action to inﬂuence
social, political, and economic systems to bring
about change for groups of people;
Advocacy Is About Action.

What is Effective Advocacy?
1.  Starts with knowledge about a “problem.”
2.  Once you know the problem you can begin to
identify the “gaps.”
3.  Knowing the gaps helps you to ﬁnd solutions
(programs or activities) to ﬁll those gaps.
4.  Now you know the solution so you can begin to
enlist support from people to do the “thing” you
need to do to solve the “problem.”

So, How Does One
Invite, Educate, and Nurture
Effective Advocacy?

Your Community
What connects
your community
to each other?
What connects
your community
to you?

Advocacy is about your ability to
effectively connect and communicate
the interests, desires and needs of your
community to your purpose.
The communication creates TRUST.

Austin’s Current Mission:
“Provide, protect and preserve a park
system that promotes quality
recreational, cultural and outdoor
experience for the Austin community.”

Under Consideration Today:
“Inspire Austin to learn, play, protect
and connect by creating diverse
programs and experiences in
sustainable natural spaces and
public areas.”

Source; Keith Coats, TomorrowToday International Partner!

YOUR PROMISE !
Your Mission Statement
Is Your Promise
To the community.
It Connects
You
To Them!
Source Lucas Siegel

To provide all people, including art enthusiasts, with excellent customers service and the most
personal shopping experience through events and art work that offer beauty, expression, !
Education, and the life experience of artist P. Buckley Moss.!
Began over 20 years ago when we ﬁrst saw how incredible it felt to own a piece of art by a!
living artist who made our home and life feel more beautiful.!
To educate, inspire, and serve all who seek solutions to enhancing their life through ownership
and care of works of art.!
Question
WHAT IS YOUR !
PROMISE!
Began over!
!
!
20 years ago when we ﬁrst saw how incredible
it felt to own a piece of art by a!
living artist who made our home and life feel m
ore beautiful.!

Does Your Staff and Department Know What You Believe?

They are empowered to advocate for themselves and for the mission

1. Media Campaigns (social media?)!
2. Public Speaking!
3. Commissioning or publishing research!
4. Conducting polls!
5. Lobbying the legislature!
Question: What about your community?
How Are You Communicating Your Mission 
To Your Community?

Question:
How Does Social Media Inﬂuence Your Community?

Source Cisco
Employees and Community Members

Source Social Media Today
Employees & Community
by your department!

Source Nielsen
Employees and Community members

Source Nielsen
Employees and Community members have trust

Source Kredible Research

Source Forbes
Is your competition ﬁnding support here?

Source So Ampli
The Beneﬁts of Employees and
Community Advocates

Source:www.themillennialimpact.com/!

The Future Is Filled With Good News!
Question: How can you use this information to share your mission?!
http://www.tbwa.com/the-future-of-social-activism!

Question:
What are the things you say to your community?
How do you connect with your community?
vs
https://youtu.be/is5W6GxAI3c!
Is there a difference between the two?
and

Question:
What Is Your Strategy To Communicate and Nurture
Your Community?

If your organization is looking for!
innovative ideas to help create advocates
— citizens, employees, community—!
contact me at:!
Maria@DesignBearMarketing.com!

Agents of Change Symposium 2016

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