2. +
Pinterest Facts
The site was founded in 2009 by Ben Silbermann, Paul Sciarra and
Evan Sharp.
Pinterest is a image bookmarking website where users are allowed
to collect, create and share images from the web.
Pinterest now has 10 million users and is steadily gaining
momentum outside the United States. 80% of its users are women.
The visual social network’s last round was in May of 2012, when the
company raised $100 million at a $1.5 billion valuation.
Launched business accounts in 2012, allowing businesses to either
convert their existing personal accounts into business accounts, or
start from scratch.
3. +
WHAT SETS
PINTEREST APART?
Pinterest seems to succeed at
both satisfying the needs of
those posting it as well as
those of the people pursuing
it.
Businesses have been seeing
the way Pinterest can be used
for marketing products, since
it provides the ability to link
off site.
Engage customers by just
clicking/pinning images,
driving traffic to business’s
website. That creates a great
user experience.
It has a web analytics tool to
track clicks and, if
appropriate, conversions or
sales from Pinterest
4. +
PINTEREST THE FUTURE E-COMMERCE
“Article pins”
the potential
to add a lot
of depth to
existing
boards, and
with readers
that are
increasingly
looking to
learn the
stories
behind the
products
they buy.
5. +
“Rich
Pins”, a
feature that
allows
users to
post
detailed
information
about an
item, such
as the
originating
image site,
product
purchase
information
or
ingredient
listings for
recipes.
6. +
“Web analytics”,
gives site owners
insights into how
people are
interacting with
pins that
originate from
their websites.
Furthermore,
business can
formulate goals
for instances,
higher sales by
which business
can track their
success in realtime.
7. +
HOW BRANDS CAN BOOST
CUSTOMER ENGAGEMENT?
Host contests. By having them create a
themed board or best designed board.
Brands like Victoria’s Secret has held
contests like this with prize giveaways
to engage their current followers and
attract new ones.
Launch catalogs or introduce new
products. Many brands, like Nordstrom,
now launch their catalogs on Pinterest
to give pinners a sneak peek as well as
to get consumer feedback on their
products.
Brand personality and loyalty. Brands
use Pinterest to increase their online
and social presence with consumers, as
well as entice brand loyalty by
connecting
through
consumers’
lifestyle choices.
Adding Pinterest social media icon to
encourage consumers to engage,
follow, and share.
