GenYSocial - [ACE2014] how to build and manage your online presence
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At ACE2014, @GenYSocial gave this presentation about building and managing your online presence inc. tips on web, social media, online profiles and location based checkins.
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GenYSocial - [ACE2014] how to build and manage your online presence
- 1. how to build and manage your online reputation @JamesTFletcher Co-‐Founder GenY’ Tip: Social Media Management & Events 1
- 2. @GenYSocial / @JamesTFletcher Co-‐fGenY’ Tof GenYSocial. Commercial & Marketing Director of CDN.net. Holder of DipCAM (Digital ounder ip: Marketing) from CIM. Regular Speaker on tech, social and marketing automation. Social Media Management & Events 2
- 3. what is an online reputation? GenY’ Tip: Social Media Management & Events 3
- 4. your online reputation is made of • • • • • • • Press Releases Websites Directories Social Media Images Articles Blogs GenY’ Tip: Social Media Management & Events 4
- 5. we do believe what we read 92% of consumers trust opinions posted online by other consumers (WPR.org 2013) ! – 70% trust unknown users – 27% trust experts – 14% trust advertising – 8% trust celebrities GenY’ Tip: Social Media Management & Events 5
- 6. Source: salesforce 2012 94% are more willing to spread the bad experience not the good one GenY’ Tip: Social Media Management & Events 6
- 7. why does it matter? GenY’ Tip: Social Media Management & Events 7
- 8. you don’t know what they’re saying GenY’ Tip: leaving bad reviews, content will haunt your brand for a long time. Social Media Management & Events 8
- 9. maybe your work is being copied? GenY’ Tip: Social Media Management & Events 9
- 10. or a customer is checking you out GenY’ Tip: Social Media Management & Events 10
- 11. time to assess your current online reputation GenY’ Tip: Social Media Management & Events 11
- 12. know what’s out there ‘me on the web’ in google dashboard ! ! ! or use socialmention.com GenY’ Tip: Social Media Management & Events 12
- 13. home made reputation assessment create a spreadsheet… – search • • • • full names company names brands keywords – add anything negative (or positive) – check out pages 1-‐3 – don’t forget images! – have an action for each! Search URL Content Action Full Name linkedin.com/johnsmith online cv change Full Name twitter.com/me/status… drunk pic delete Company facebook.com/ACosmetics spam post delete Company company.com/project/124 testimonial promote Brand awesome.com/badsurgeon bad review respond Keyword designs.com/shoes/jsmith rant post counter GenY’ Tip: don’t forget to search for your name too! Social Media Management & Events 13
- 14. what is considered positive? GenY’ Tip: Social Media Management & Events 14
- 15. what is considered negative? GenY’ Tip: Social Media Management & Events 15
- 16. got you worried? GenY’ Tip: Social Media Management & Events 16
- 17. developing your online reputation strategy GenY’ Tip: Social Media Management & Events 17
- 18. what are you trying to achieve? GenY’ Tip: Social Media Management & Events 18
- 19. be online and social more customers and product sales GenY’ Tip: Social Media Management & Events 19
- 20. get feedback, testimonials or online reviews GenY’ Tip: Social Media Management & Events 20
- 21. get on social with everyone else?! GenY’ Tip: Social Media Management & Events 21
- 22. follow that with… how do you want to be perceived? GenY’ Tip: Social Media Management & Events 22
- 23. a trustworthy expert GenY’ Tip: Social Media Management & Events 23
- 24. a professional clean clinic GenY’ Tip: Social Media Management & Events 24
- 25. safe to use products GenY’ Tip: Social Media Management & Events 25
- 26. so what do you do with this list? GenY’ Tip: Social Media Management & Events 26
- 27. get content removed GenY’ Tip: Social Media Management & Events 27
- 28. create new content and add new channels GenY’ Tip: Social Media Management & Events 28
- 29. maintenance GenY’ Tip: Social Media Management & Events 29
- 30. the positive online reputation toolbox GenY’ Tip: Social Media Management & Events 30
- 31. get a mobile ready website designed and built -‐ by experts. GenY’ Tip: OPTIMISE, OPTIMIZE, OPTIMISE, OPTIMIZE! Social Media Management & Events 31
- 32. get local listings GenY’ Tip: Google Places, Bing Business Portal, Yellow Pages, City Search Social Media Management & Events 32
- 33. create a blog & write relevant posts GenY’ Tip: post daily if you can, and a range of content – words, pictures, video Social Media Management & Events 33
- 34. create and distributed PRs GenY’ Tip: distribute via blog, social media, prweb.com etc. Social Media Management & Events 34
- 35. write for others, not just yourself GenY’ Tip: contact smaller blogs if you have no credentials, and built it up! Social Media Management & Events 35
- 36. have a presence on social GenY’ Tip: always complete your profiles in full, it’s good practice! Social Media Management & Events 36
- 37. but what social channels, and why… and what content… GenY’ Tip: Social Media Management & Events 37
- 38. Source: Netbase facebook inspires purchase decisions GenY’ Tip: 72% of social shoppers use fb for sourcing the latest trends Social Media Management & Events 38
- 39. Source: Netbase blogs and message boards GenY’ Tip: 64% social shoppers consult before buying Social Media Management & Events 39
- 40. Source: Netbase pinterest influences 27% of buyers GenY’ Tip: approximately half of social shoppers look for inspiration on pinterest Social Media Management & Events 40
- 41. Source: Netbase instagram most inspiring platform GenY’ Tip: inspires decisions for 42% women aged 18-‐29 Social Media Management & Events 41
- 42. Source: Netbase twitter isn’t a major influencer GenY’ Tip: 75% of social shoppers have active profiles. Social Media Management & Events 42
- 43. linkedin is the B2B networking site GenY’ Tip: perfect if you have a B2B offering Social Media Management & Events 43
- 44. get ready for check-‐ins GenY’ Tip: facebook check-‐ins are part of pages, but foursquare is independent. Social Media Management & Events 44
- 45. be prepared for social reviews GenY’ Tip: be ready to respond and manage your reviews, bad can be made good Social Media Management & Events 45
- 46. before you post always think back to your strategy… what do you want to achieve? how do you want to be perceived? GenY’ Tip: Social Media Management & Events 46
- 47. to-‐do list for right now • • • • • • get monitoring using free tools research & clean up your online presence blend strategy with creativity to stand out add more positive content choose platforms which work for your business NEVER forget to do regular maintenance GenY’ Tip: if you have a question tweet @GenYSocial and we’ll help :) Social Media Management & Events 47
- 48. so what are your waiting for? questions? GenY’ Tip: what did y’ think? tweet me @JamesTFletcher or @GenYSocial Social Media Management & Events 48