Marketing has more software available to it today than any other business function in the history of computing. For marketers, this is a two-edged sword: an incredible array of capabilities — but a dizzying set of choices. In this session, we'll cover the marketing technology landscape, its underlying structure, and how to acquire a framework for managing your own cohesive marketing technology strategy.
This presentation was given by Scott Brinker, ion interactive's Founder & CTO, at NEDMA's 2014 Marketing Technology Summit.
ANTS | BigData and AdTech in the new Performance Marketing AgeANTS
ANTS | BigData and AdTech in the new Performance Marketing Age
Industry 4.0 to Marketing 4.0
Productivity in Marketing Automation and Data-Driven Marketing
Data är makt - varför CRM chefen är nästa CMOAvaus
En traditionell CMO bör svettas av att inte har tillräckligt med insikter om all data ni har tillgänglig. Här finns en stor potential att få en ännu bredare påverkan i marknadsarbetet. Att kombinera data, teknologi, content och growth hacking kommer att krossa de flesta traditionella marknadsinsatserna.
Här får du de 5 nödvändigaste verktygen för att möjliggöra ett framgångsrikt CRM arbete.
– Hur förvandlar du data till personlig kundkommunikation på riktigt?
– Hur bör er “marketing stack” se ut för att möjliggöra planen?
– Hur blir du personlig oavsett kanal (inklusive köp av media)?
– Hur leder du förändringsarbetet med ditt team och din ledningsgrupp?
– Hur skapar du resultat varje dag?
Emma Storbacka, VD Sverige, Avaus.
Driving pipeline is not the only goal for marketing teams. The reality is, many organizations have to hit pipeline goal at the same time as they manage other complex initiatives, such as mergers and acquisition, product strategy, website relaunches and rebrands.
In this powerful panel session, you’ll hear two real world case studies from top B2B marketing executives in decidedly different industries, but with similar challenges and impressive results.
Marketing has more software available to it today than any other business function in the history of computing. For marketers, this is a two-edged sword: an incredible array of capabilities — but a dizzying set of choices. In this session, we'll cover the marketing technology landscape, its underlying structure, and how to acquire a framework for managing your own cohesive marketing technology strategy.
This presentation was given by Scott Brinker, ion interactive's Founder & CTO, at NEDMA's 2014 Marketing Technology Summit.
ANTS | BigData and AdTech in the new Performance Marketing AgeANTS
ANTS | BigData and AdTech in the new Performance Marketing Age
Industry 4.0 to Marketing 4.0
Productivity in Marketing Automation and Data-Driven Marketing
Data är makt - varför CRM chefen är nästa CMOAvaus
En traditionell CMO bör svettas av att inte har tillräckligt med insikter om all data ni har tillgänglig. Här finns en stor potential att få en ännu bredare påverkan i marknadsarbetet. Att kombinera data, teknologi, content och growth hacking kommer att krossa de flesta traditionella marknadsinsatserna.
Här får du de 5 nödvändigaste verktygen för att möjliggöra ett framgångsrikt CRM arbete.
– Hur förvandlar du data till personlig kundkommunikation på riktigt?
– Hur bör er “marketing stack” se ut för att möjliggöra planen?
– Hur blir du personlig oavsett kanal (inklusive köp av media)?
– Hur leder du förändringsarbetet med ditt team och din ledningsgrupp?
– Hur skapar du resultat varje dag?
Emma Storbacka, VD Sverige, Avaus.
Driving pipeline is not the only goal for marketing teams. The reality is, many organizations have to hit pipeline goal at the same time as they manage other complex initiatives, such as mergers and acquisition, product strategy, website relaunches and rebrands.
In this powerful panel session, you’ll hear two real world case studies from top B2B marketing executives in decidedly different industries, but with similar challenges and impressive results.
Undrstnd Group Docville 2016 Brussels - Martyn Christian Keynote Martyn Christian
A Shared Keynote Platform with Michael Ziegler, Founder and Leader of the Docville Community
This presentation presents a hypotheses of what is happening to the ECM/Content Management/BPM market and reflects on some major market shifts, looks at the ramifications of technology innovations, what it means for vendors and solution partners and how it affects their execution options, and offers some suggestions on what to do next
Mobile Apps: No Longer a Black Box of Digital MeasurementEnsighten
David Johnson, VP Account Development, Stratigent
Marie-Pierre Dery, Manager, Measurement Solutions and Data Governance, TD Bank
Since the dawn of the Internet, digital marketers have been a notoriously analytics focused bunch. But when it comes to mobile apps, most marketers are unable to work their powers of digital insight. In fact, 57 percent of business professionals say they use no analytics whatsoever to measure their mobile apps, according to a recent Forrester survey. So what are the challenges and how can brands overcome this measurement gap? Learn how Stratigent is using Ensighten Mobile to simplify mobile app analytics for major brands, enabling better optimization, deeper customer engagement and improved ROI.
Slides from my presentation at Global Trade Day 2016, Bryant College on May 25, 2016. Explored mobile, social, and agile marketing. The panel included speakers: Andy Kling from HavasEdge, Gillie Nevel from CVS, Scott Stroud from Hasbro, Richard Delahaye of Barracuda and Rob Corbin of EMC.
UNDRSTND Group - AIIM London - Oct 2015 - Strategic Priorities for ECM VendorsMartyn Christian
What Are the 3 Strategic Priorities for ECM Vendors 2015-2020 - Hypotheses:
1. The intrinsic value proposition of our technology & solutions is changing as digital content becomes a cultural and business norm
2. The legacy methodologies for creating awareness, engaging with the market and persuading customers to buy our solutions are no longer valid
3. Vendor consolidation has become fragmentation and will again become consolidation
(James Niehaus, VP Analytics and Digital Strategy, Ensighten) Can Your TMS Keep Up With Modern Enterprise Requirements?Today’s digital landscape is evolving at hyper-speed. Executives everywhere are struggling to maximize the return on their technology investments and meet the needs of multi-channel consumers. Meanwhile, IT teams are grappling with how to collect, own and take action on first-party customer data in a way that is secure and transparent. For both groups, extracting value from the MarTech stack is a defining business and technical challenge of our time. That’s why it’s critical to rethink what enterprise tag management truly means. This strategy brief explores what an enterprise-class system should offer so that organizations can adjust to changing market conditions and drive digital transformation.
Eduardo Conrado, senior vice president, marketing & IT,
Motorola Solutions
Learn about the journey taking place at Motorola Solutions as they bring their strategy to life. How is Motorola Solutions structured organizationally? What processes did they consider to address customer needs? How did they implement these solutions on the systems side? Eduardo will explain the intersection of people, process, and systems and how they work together to deliver their message to all audiences including customers, channel partners, and their sales teams.
Hacking Marketing: The Amazing Convergence of Marketing & SoftwareEnsighten
Scott Brinker, Co-Founder and CTO, ion interactive, and blogger (chiefmartec.com)
Marketing has become thoroughly entangled in software. But this is a good thing! It dramatically changes the leverage that marketers can bring to their craft. But to succeed, marketing management must evolve to harness the dynamics of a digital world instead of fighting them. Scott’s presentation, based on his new book, Hacking Marketing, will inspire you with a fascinating collection of ideas from the world of software development — agile management, models of innovation and scalability, and strategies for taming the explosive growth of complexity — that marketers can adapt to thrive in this new environment.
Marco Ryan, Chief Digital Officer of Thomas Cook, shares the groups ruthless focus on Customer Insight, programmatic marketing, Big Data, Content and Innovation to help drive their digital transformation and delight their customers
As the MarTech space gets more and more crowded we often find we don’t use our existing tools to their full potential. We end up with products that don’t always live up to all the hype we were promised. Find out how to enhance the tools you already have without having to replace them. See how two of Australia’s biggest corporates utilised a Customer Data Platform (CDP) to access data that’s always seemed too far out of reach and supercharged the tools they already had.
Lars Brodersen – Customer Data Platforms: Dos and Don'ts for Long-Term Improv...Heroes of CRM Conference
Companies often struggle to decide on “make or buy”, due to a lack of experience and the complexity of new CRM possibilities. tesa's Lars Brodersen shows you how to find your way and aim for long term success when combining customer experience with digital initiatives.
The new MIT: A case study of marketing, sales and IT collaboration at Motorol...BMA Carolinas
How can marketers prove that their company can help customers solve their toughest challenges? From new platforms to new solutions to enhanced use of sales enablement tools, a new outlook on how marketing and IT can collaborate with sales can transform the organization. In this session, you will learn:
• How marketing, along with IT, can transition a company from being a provider of products to being a solver of problems.
• How messaging that links marketing and sales addresses customers’ business challenges.
• How new tools, when jointly created with sales, lead to better conversations with customers and improved selling strategies.
Undrstnd Group Docville 2016 Brussels - Martyn Christian Keynote Martyn Christian
A Shared Keynote Platform with Michael Ziegler, Founder and Leader of the Docville Community
This presentation presents a hypotheses of what is happening to the ECM/Content Management/BPM market and reflects on some major market shifts, looks at the ramifications of technology innovations, what it means for vendors and solution partners and how it affects their execution options, and offers some suggestions on what to do next
Mobile Apps: No Longer a Black Box of Digital MeasurementEnsighten
David Johnson, VP Account Development, Stratigent
Marie-Pierre Dery, Manager, Measurement Solutions and Data Governance, TD Bank
Since the dawn of the Internet, digital marketers have been a notoriously analytics focused bunch. But when it comes to mobile apps, most marketers are unable to work their powers of digital insight. In fact, 57 percent of business professionals say they use no analytics whatsoever to measure their mobile apps, according to a recent Forrester survey. So what are the challenges and how can brands overcome this measurement gap? Learn how Stratigent is using Ensighten Mobile to simplify mobile app analytics for major brands, enabling better optimization, deeper customer engagement and improved ROI.
Slides from my presentation at Global Trade Day 2016, Bryant College on May 25, 2016. Explored mobile, social, and agile marketing. The panel included speakers: Andy Kling from HavasEdge, Gillie Nevel from CVS, Scott Stroud from Hasbro, Richard Delahaye of Barracuda and Rob Corbin of EMC.
UNDRSTND Group - AIIM London - Oct 2015 - Strategic Priorities for ECM VendorsMartyn Christian
What Are the 3 Strategic Priorities for ECM Vendors 2015-2020 - Hypotheses:
1. The intrinsic value proposition of our technology & solutions is changing as digital content becomes a cultural and business norm
2. The legacy methodologies for creating awareness, engaging with the market and persuading customers to buy our solutions are no longer valid
3. Vendor consolidation has become fragmentation and will again become consolidation
(James Niehaus, VP Analytics and Digital Strategy, Ensighten) Can Your TMS Keep Up With Modern Enterprise Requirements?Today’s digital landscape is evolving at hyper-speed. Executives everywhere are struggling to maximize the return on their technology investments and meet the needs of multi-channel consumers. Meanwhile, IT teams are grappling with how to collect, own and take action on first-party customer data in a way that is secure and transparent. For both groups, extracting value from the MarTech stack is a defining business and technical challenge of our time. That’s why it’s critical to rethink what enterprise tag management truly means. This strategy brief explores what an enterprise-class system should offer so that organizations can adjust to changing market conditions and drive digital transformation.
Eduardo Conrado, senior vice president, marketing & IT,
Motorola Solutions
Learn about the journey taking place at Motorola Solutions as they bring their strategy to life. How is Motorola Solutions structured organizationally? What processes did they consider to address customer needs? How did they implement these solutions on the systems side? Eduardo will explain the intersection of people, process, and systems and how they work together to deliver their message to all audiences including customers, channel partners, and their sales teams.
Hacking Marketing: The Amazing Convergence of Marketing & SoftwareEnsighten
Scott Brinker, Co-Founder and CTO, ion interactive, and blogger (chiefmartec.com)
Marketing has become thoroughly entangled in software. But this is a good thing! It dramatically changes the leverage that marketers can bring to their craft. But to succeed, marketing management must evolve to harness the dynamics of a digital world instead of fighting them. Scott’s presentation, based on his new book, Hacking Marketing, will inspire you with a fascinating collection of ideas from the world of software development — agile management, models of innovation and scalability, and strategies for taming the explosive growth of complexity — that marketers can adapt to thrive in this new environment.
Marco Ryan, Chief Digital Officer of Thomas Cook, shares the groups ruthless focus on Customer Insight, programmatic marketing, Big Data, Content and Innovation to help drive their digital transformation and delight their customers
As the MarTech space gets more and more crowded we often find we don’t use our existing tools to their full potential. We end up with products that don’t always live up to all the hype we were promised. Find out how to enhance the tools you already have without having to replace them. See how two of Australia’s biggest corporates utilised a Customer Data Platform (CDP) to access data that’s always seemed too far out of reach and supercharged the tools they already had.
Lars Brodersen – Customer Data Platforms: Dos and Don'ts for Long-Term Improv...Heroes of CRM Conference
Companies often struggle to decide on “make or buy”, due to a lack of experience and the complexity of new CRM possibilities. tesa's Lars Brodersen shows you how to find your way and aim for long term success when combining customer experience with digital initiatives.
The new MIT: A case study of marketing, sales and IT collaboration at Motorol...BMA Carolinas
How can marketers prove that their company can help customers solve their toughest challenges? From new platforms to new solutions to enhanced use of sales enablement tools, a new outlook on how marketing and IT can collaborate with sales can transform the organization. In this session, you will learn:
• How marketing, along with IT, can transition a company from being a provider of products to being a solver of problems.
• How messaging that links marketing and sales addresses customers’ business challenges.
• How new tools, when jointly created with sales, lead to better conversations with customers and improved selling strategies.
here is a presentation I did when I was in Edinburgh - I was presenting to Tayburn a small agency who were looking for a Head of Digital to work wihtin their team and go
Building a Cognitive Business – Josh Sutton, SapientRazorfish Data & Artifici...Publicis Sapient
AI is going to disrupt nearly every industry at a faster pace than we have ever seen. Tomorrow’s success stories will be those firms that became a cognitive business. At the AI Summit in London, Josh Sutton, SapientRazorfish's Data & Artificial Intelligence Practice Lead, presented pragmatic, real world approaches for identifying meaningful uses for AI in organizations and covered how to build a cognitive platform inclusive of technology, experience, and change management that avoids creating silos and demonstrates meaningful business value.
Analysis of emerging Creative Technology marketplace plus strategies for businesses looking to develop their Creative Technology offering. By Matt McNeany, CEO of Code, Omnicom's Creative Technology agency. www.codeworldwide.com
Future of Document Management Day in BelgiumJohn Newton
Speculations on the future of document management 10 years into the future. What will drive the management of documents, information and business processes? What are the implications for European organizations and businesses? What will really break the Productivity Gap? Presented at the Amplexor Future of Document Management Day.
Dell Solutions Forum Mongolia 2016 - 13 Jan 2016
Most of the ideas and some background pictures for this presentation were collected from sources like NTT I3, Gartner, IDC.
Como a inovação influencia as pequenas e médias empresasAcademia PME
[1º Academia PME Summit] Palestra de Fernando Lemos, Vice Presidente de Inovação LATAM na Oracle, com o tema "Como a inovação influencia as pequenas e médias empresas"
Futurelive is an entrepreneurial venture and a startup digital marketing company which engages with customers to build up their digital brand. The company specializes in Digital Brand Development, Digital Marketing and Digital Media Management. It capitalizes on Web 2 technologies in Engaging and leveraging virtual platforms to create a Digital Advocacy through Web and Mobile services for its customers to achieve Marketing Edge
100,000 New Media Internet TV BusinessesMark Ironside
Since “You are the STAR” of your own movie, you have your own cast of characters and record everything in your mind then what if you transferred that to video, audio, text, graphics, animation and add technology. Plus what if you took that added a price tag, then advertised it on television. Would anybody buy it?
100,000 New Media Internet TV BusinessesMark Ironside
Since “You are the STAR” of your own movie, you have your own cast of characters and record everything in your mind then what if you transferred that to video, audio, text, graphics, animation and add technology. Plus what if you took that added a price tag, then advertised it on television. Would anybody buy it?
Slides for the presentation hosted by Nils Breitman, Intershop Enterprise Architect, during the inPulse summit 2018, and discussing the changes to the way Intershop thinks about its technical architecture, and the ones introduced in the new Commerce Suite version 7.10
Your customers make decisions in your favor based on what they remember, not on what they forget.
Unfortunately, most people will forget 90% of your content after 48 hours—unless you keep their brains engaged.
In this webinar, Carmen Simon, Founder of Memzy (a Corporate Visions company) shares:
- Why it is so hard for audiences to remember your business presentations and related communications
- What neuroscience tells us about how the brain processes and remembers the information you provide
- How to avoid the 4 habits that lead to highly forgettable business presentations & related communications
Watch the full webinar replay here: https://corporatevisions.com/webinar-four-habits-highly-forgettable-people/
Why Customer Acquisition and Customer Expansion Must Have Distinct Messaging Approaches
To disrupt the status quo or reinforce it? Your answer to that question really depends on whether you’re selling into a new prospect or trying to keep and expand an existing customer. That’s because new research proves that the skills and messaging techniques required for the first scenario will backfire in the latter.
In this webinar, Tim Riesterer, Chief Strategy Officer at Corporate Visions and Co-Author of The Three Value Conversations and the upcoming book The Expansion Sale, shares science-backed research designed to help you tell the right story for the right buying situation and finally do away with a one-size-fits-all approach to your customer conversations.
You'll learn how to:
- Disrupt Status Quo bias when you need to build new pipeline and win new business
- Reinforce status quo bias when you are trying to renew and expand existing customers
- Break free from one-size-fits-all approaches and get more situationally fluent with your messaging skills
watch the full webinar recording here: https://corporatevisions.com/content-library/webinar-the-dangers-of-one-size-fits-all-sales-messaging/
Ask any salesperson and they will tell you, gaining meetings with senior executives has never been more difficult. The conventional wisdom is that if you want to get an executive’s attention, you have to sound like an executive by offering case studies, ROI and other quantified results.
This approach has been used in executive selling programs for years, but that conventional wisdom is almost three decades old. Does it still hold up in today’s selling environment?
In this webinar, Rob Perrilleon SVP Consulting Services, Corporate Visions and contributor to the upcoming book The Expansion Sale, shares the latest science-backed research on:
- Why the traditional approach to gaining executive access was the WORST performing condition in our most recent study
- The best messaging approach your sales reps can use to get direct access to an executive and secure time on their calendar
- What type of messaging is most effective for equipping an internal sponsor to get an executive meeting on your rep’s behalf
Get the full webinar recording here: https://corporatevisions.com/content-library/gaining-executive-access-why-your-traditional-approach-to-securing-meetings-is-not-working/
Improving Your Asset and Message Quality Through Smarter Automation
It’s the Holy Grail for every sales & marketing pro: All of your best enablement assets in a single location—brilliantly organized, universally accessible, and customizable for any customer interaction.
Thanks to technological advances like machine learning and predictive analytics, this vision is closer to reality than ever before. But organizations still struggle with the fundamentals. How do you get started? How do you decide which assets to include, and most importantly, how do you keep your system from becoming a dumping ground where great assets go to die?
In this webinar, Jason Keever, VP of Europe, Seismic, and Leslie Talbot, VP of Customer & Commercial Excellence, Corporate Visions, covered how to sidestep these pitfalls and jump-start your automation projects, including:
How to bridge the sales & marketing divide by organizing your messages and content neatly around your buyer’s psychology
How to ratchet up your quality by ensuring every piece of content is as effective as it should be and targeted to the right buyer
How to keep your content fresh and relevant as business and customer needs evolve over time
See the full webinar recording here: https://corporatevisions.com/content-library/what-about-the-content/
When trying to convince prospects to change to your solution, your sales reps need to tell an edgy, disruptive story that makes a compelling case for moving away from their status quo. But when you ARE the status quo, that same provocative approach with existing customers will backfire, increasing the likelihood that they’ll switch or shop around—and there’s research to prove it.
These slides from a recent webinar hosted by Selling Power and featuring special guest, Tim Riesterer, Chief Research Officer from Corporate Visions, will show you surprising research that uncovers the dangers of applying a one-size-fits-all approach to customer conversations. You will learn how to:
- Create provocative messages to challenge your prospects and persuade them to buy
- Reinforce your position when you need to protect and expand with existing customers
- Break free from one-size-fits-all messaging that puts your business at risk of losing existing customers and new business
- Tailor your messages and enable your team to deliver a winning conversation every time
View the full webinar recording here: https://corporatevisions.com/content-library/webinar-the-art-of-a-winning-sales-conversation-selling-power/
Content2Conversion 2014 - Corporate Visions - Tim RiestererCorporate Visions
Learn the three “value conversation moments” your sales reps must master to deliver conversations that win.
Tim Riesterer, co-author of Conversations that Win the Complex Sale and Customer Message Management, shows you how to create, confirm and capture value across the buying cycle.
Three value conversations - San Francisco, Ca. Executive Insights session wit...Corporate Visions
You can do everything right as a company…design, develop and launch killer products, refashion your go-to-market strategy to seize growth opportunities, and acquire other companies to drive inorganic growth. But there’s a gap between all of these great strategies and your prospects and customers actually agreeing to buy from you. Your salespeople, with their lips moving, are attempting to bridge that gap. Unfortunately, most are failing. According to sales managers surveyed by SiriusDecisions, your salespeople’s inability to articulate value is the #1 reason they’re missing their quota…and you’re missing your growth targets. Learn how companies like ADP, Cisco, GE, Motorola, UPS and DuPont are creating compelling stories and enabling their salespeople to deliver them in a remarkable, memorable way.
Three value conversations - Seattle Executive Insights session with Tim Riest...Corporate Visions
You can do everything right as a company…design, develop and launch killer products, refashion your go-to-market strategy to seize growth opportunities, and acquire other companies to drive inorganic growth. But there’s a gap between all of these great strategies and your prospects and customers actually agreeing to buy from you. Your salespeople, with their lips moving, are attempting to bridge that gap. Unfortunately, most are failing. According to sales managers surveyed by SiriusDecisions, your salespeople’s inability to articulate value is the #1 reason they’re missing their quota…and you’re missing your growth targets. Learn how companies like ADP, Cisco, GE, Motorola, UPS and DuPont are creating compelling stories and enabling their salespeople to deliver them in a remarkable, memorable way.
Tim Riesterer Corporate Visions Executive Insights Session 2014 St. LouisCorporate Visions
You can do everything right as a company…design, develop and launch killer products, refashion your go-to-market strategy to seize growth opportunities, and acquire other companies to drive inorganic growth. But there’s a gap between all of these great strategies and your prospects and customers actually agreeing to buy from you. Your salespeople, with their lips moving, are attempting to bridge that gap. Unfortunately, most are failing. According to sales managers surveyed by SiriusDecisions, your salespeople’s inability to articulate value is the #1 reason they’re missing their quota…and you’re missing your growth targets. Learn how companies like ADP, Cisco, GE, Motorola, UPS and DuPont are creating compelling stories and enabling their salespeople to deliver them in a remarkable, memorable way.
Irvine Corporate Visions Executive Insights Session 2014 with Erik PetersonCorporate Visions
You can do everything right as a company…design, develop and launch killer products, refashion your go-to-market strategy to seize growth opportunities, and acquire other companies to drive inorganic growth. But there’s a gap between all of these great strategies and your prospects and customers actually agreeing to buy from you. Your salespeople, with their lips moving, are attempting to bridge that gap. Unfortunately, most are failing. According to sales managers surveyed by SiriusDecisions, your salespeople’s inability to articulate value is the #1 reason they’re missing their quota…and you’re missing your growth targets. Learn how companies like ADP, Cisco, GE, Motorola, UPS and DuPont are creating compelling stories and enabling their salespeople to deliver them in a remarkable, memorable way.
3 Conversations that Win - TrainingIndustry.com webcastCorporate Visions
Learn the three “value conversation moments” your sales reps must master to deliver conversations that win.
Tim Riesterer, co-author of Conversations that Win the Complex Sale and Customer Message Management, shows you how to create, confirm and capture value across the buying cycle.
You can do everything right as a company…design, develop and launch killer products, refashion your go-to-market strategy to seize growth opportunities, and acquire other companies to drive inorganic growth. But there’s a gap between all of these great strategies and your prospects and customers actually agreeing to buy from you. Your salespeople, with their lips moving, are attempting to bridge that gap. Unfortunately, most are failing. According to sales managers surveyed by SiriusDecisions, your salespeople’s inability to articulate value is the #1 reason they’re missing their quota…and you’re missing your growth targets. Learn how companies like ADP, Cisco, GE, Motorola, UPS and DuPont are creating compelling stories and enabling their salespeople to deliver them in a remarkable, memorable way.
United Rentals - Differentiation With Corporate Visions and Maximization With...Corporate Visions
Hear from a leader who has applied both Corporate Visions’ and BayGroup’s solutions together to improve the sales teams’ conversations and performance. No matter which solution you currently use, you’ll want to find out how the sum of these two companies is greater than the individual parts.
Brainshark - Using Video to Improve Demand Generation and Sales EnablementCorporate Visions
The power of video allows companies to tell their unique story and communicate their value proposition in a way that grabs attention and ensures greater retention – both for prospects and for salespeople. In this session we’ll show you how leading companies are using video to clearly demonstrate their value, drive successful demand generation campaigns, train their sales reps and partners, and help close more business.
Tom Peters is the author of the business management bible, “In Search of Excellence,” as well as more than a dozen additional international bestsellers – the most recent of which is “The Little BIG Things: 163 Ways to Pursue Excellence.” As the most brazen and engaging management guru of our time, he’s best known for cutting through the clutter of tired, fluffy business mantras and providing daring, unconventional insights into how to run your business.
Superior Essex - Differentiating in a Commoditized Market: Improving Your Sto...Corporate Visions
Learn how Superior Essex revamped its sales messaging to more effectively tell its story in the crowded and commoditized communications wire and cable manufacturing market. By arming its sales team with effective messaging, Superior Essex created double digit sales growth while the industry was experiencing a decline.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
What is digital marketing And why is it used?125albina
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. The primary goal of digital marketing is to connect with potential customers where they spend much of their time: online. My Website: https://dev-topdigitalmarketingagency.pantheonsite.io/
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
12. PRINT
WHITE PAPER
ONLINE
INFOGRAPHIC
EMAIL
EDMS
PR/IAR
BYLINES/ARTICLES
SOCIAL
AWARENESS
WEBINARS
Proceed With Intelligence
Manage the Complexity
PERCEPTION
Connect With the City
SURVEYS
INTERACTIVE
VIRTUAL TOUR
PRINT
WHITE PAPER
ONLINE
INFOGRAPHIC
EMAIL
ADVERTISING
SOCIAL
EDMS
INQUIRY
MQL
Develop Solution-based Content
And Promotions
SAL
Leverage In-House Database to
Identify Sales Opportunities
Distribute Qualified Leads to Sales
INTERACTIVE
POV TOOLS
EMAIL
BRIEFS
ONLINE
ELMO
SALES CALLS
PPT
SQL
Point of View Sales
Messaging
CLOSED
Tools, Templates, and
Techniques
Training for field marketing
and sales
13.
14.
15.
16.
17. INSITE DRIVES 3.0 SALES EXPERTISE
UPDATED REGULARLY WITH INFORMATION ABOUT
NEW INITIATIVES, RESOURCES & CONTENT
20. END-TO-END OPPORTUNITY
MANAGEMENT &
COLLABORATION
COLLABORATE WITH PEERS, AND TECHNIQUES
KNOWLEDGE, RESOURCES CROSSFUNCTIONAL TEAMS AND SUBJECT MATTER
FOR ROBUST CUSTOMER CONVERSATIONS
EXPERTS
COLLABORATE. REAL-TIME OPPORTUNITY
MANAGEMENT.
END-TO-END PIPELINE / OPPORTUNITY
RELEVANT, TIMELY, TARGETED
MANAGEMENT – SEAMLESS ACCESS FROM
KNOWLEDGE
SALESFORCE.COM
MAPPED TO THE CUSTOMER BUYING CYCLE
21. REAL-TIME REPORTING OF
MARKETINGS’ ROLE IN DRIVING
PROFITABLE GROWTH
SALES FEEEDBACK – “LIKESAND TECHNIQUES
KNOWLEDGE, RESOURCES THUMBS UP
SHARING”
FOR ROBUST CUSTOMER CONVERSATIONS
CONTACT THE AUTHOR
80
70
59.33
60
57.33
50
39.00
40
26.33
30
34.00
22.00
21.67
20.00
10.33
20
16.00
0
PresentSoln
PresentProd
CVI Tools
Brochures
Training
Guides
Case Stud
Videos
Spec
Sheets
SW
Training
6/27/2013
67
77
25
12
50
37
26
5
28
16
7/4/2013
49
46
16
15
31
31
14
4
12
13
7/11/2013
average
62
49
38
38
36
34
26
22
20
19
59.33
57.33
26.33
21.67
39.00
34.00
22.00
10.33
20.00
16.00
ANALYTICS TIED TO BUSINESS OBJECTIVES
Number of Downloads
10
END-TO-END PIPELINE / OPPORTUNITY
REAL-TIME ANALYTICS DASHBOARD
MANAGEMENT – SEAMLESS ACCESS FROM
SALESFORCE.COM
22. SALES USER
GLOBAL ADOPTION
14 MONTHS SINCE 6/2012 LAUNCH
SALES READY
MESSAGING KITS
52%
28
Callidus top 5 clients saw 27% repeat use after 18 months
Spanning multiple Verticals and Solutions
MOST POPULAR SALES TOOLS
23.
24. SUMMARY
EACH LEVEL OF MESSAGING, FROM PLATFORM DOWN TO
SOLUTIONS, REINFORCES WHAT WE CAN OFFER OUR
CUSTOMERS AND HOW WE CAN HELP THEM FACE THEIR
TOUGHEST CHALLENGES.
Editor's Notes
FOR TRUSTED ADVISOR, PLEASE INCLUDE AN ALTERNATE IMAGE FROM NRF. Amy will track alts down from Liz Kirk or Dave Carlson.Speaker Notes:This process led to a total revamp of how we sell, how we message, and how we help our customers.But 1.0 to 3.0 is not just a sales journey, it’s a journey for marketing and in fact, our entire company
FOR TRUSTED ADVISOR, PLEASE INCLUDE AN ALTERNATE IMAGE FROM NRF. Amy will track alts down from Liz Kirk or Dave Carlson.Speaker Notes:This process led to a total revamp of how we sell, how we message, and how we help our customers.But 1.0 to 3.0 is not just a sales journey, it’s a journey for marketing and in fact, our entire company
FOR TRUSTED ADVISOR, PLEASE INCLUDE AN ALTERNATE IMAGE FROM NRF. Amy will track alts down from Liz Kirk or Dave Carlson.Speaker Notes:This process led to a total revamp of how we sell, how we message, and how we help our customers.But 1.0 to 3.0 is not just a sales journey, it’s a journey for marketing and in fact, our entire company
Change Lower Left Text Box to “WHAT’S RIGHT FOR ME?”
SPEAKERS NOTES:These messaging platforms and pillars are the manifestation of our brand promise to the customer. We innovate to mobilize and connect people in moments that matter. There will always be three pillars because of those three promises to our customer. It is what we do…DNA. We connect the front line worker to constituents and colleagues. We mobilize retail associates and first responders to make informed decisions when they are on the job. We innovate to empower IT to implement and better manage the new technologies that enable and connect the worker. The solutions are our answer to the end user customer’s real needs and problems. Products are the building blocks of the solutions.So marketing’s role increasingly becomes more about equipping you to have better conversations with your customers! It’s not just a new way to sell; it’s a new way to solve our customers’ business challenges.
FOR THE PLATFORM SLIDE, PLEASE USE A PLACEHOLDER IMAGE WITH “THE EXPERIEINCE IS EVERYTHING” AND/OR “SAFER CITIIES. THRIVING COMMUNITIES”.SHOW THE PLATFORM RATHER THAN SIMPLY DESCRIBING IT.
Speaker Notes:WE’VE DONE THIS WORK TO TELL A BIGGER, MORE COMPELLING STORY TO OUR CUSTOMERSWe’re not just sharing our new approach through marketing; we’re developing specific tools and assets to help you tell this story to your customers.Because the more customers see us as the best resource for solving business challenges, the better prepared you’ll be to make sales.For the first time, our Sales, Product Development, Services and Marketing teams have come together – upfront – to define the business objectives of our clients and present MSI’s point of view.
INCLUDE FULL SCREEN SHOT VIEW. AMY TO PROVIDE UPDATESpeaker Notes:MESSAGING MAPPED TO THE MIS SALES WAY… AND YOUR CLIENT CONVERSATIONS
INCLUDE FULL SCREEN SHOT VIEW. AMY TO PROVIDE UPDATESpeaker Notes:MESSAGING MAPPED TO THE MIS SALES WAY… AND YOUR CLIENT CONVERSATIONS
Update with Safer Cities campaign images instead of LEX LTE
Update with Safer Cities campaign images instead of LEX LTE
Update with Safer Cities campaign images instead of LEX LTE
CHANGE TO “FROM PLATFORMS TO SOLUTIONS TO SALES ENABLEMENT TOOLS”