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#makeapush
Detroit Pistons Digital Strategy
James May
ADV 420
Big Idea
• Focus on Pistons making a push toward the
playoffs
• Fans need to do their part in helping the
Pistons on their journey
• This campaign will have fans thinking and
knowing that they can make a difference in
the Piston’s Win/Loss column.
Key Performance Indicators
• Timeline
• Expected Goal
• Measurement
Campaign Strategy
Blog
+
Social Media
+
Google Adwords
+
Online Profile
+
Inbound Marketing
Success!
Blog
• Highlight every player on the team
• Cover the match up of that nights game
• Include a link to purchase tickets
Social Media
#makethepush
Google Adwords
Pistons Tickets Make the push
Affordable NBA tickets Detroit basketball
Pistons playoff hunt
Online Profile
• Blog, Social Media, and website with exact
same format
#makeapush
Inbound Marketing
Budget
• 4 Week Campaign
• Including a blog, three social media platforms,
Google Adwords, Online profiles formatting,
and inbound marketing
• Total Investment of $9,250

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Makeapush

Editor's Notes

  1. This will cause for recognition over all platforms for the same campaign
  2. Mention why there is no SEO/PPC