This document outlines a digital strategy campaign for the Detroit Pistons called #makeapush. The campaign aims to get fans involved and make them feel like they can help push the Pistons towards the playoffs. It will use blogging, social media with the hashtag #makethepush, Google Adwords, consistent online profiles, and inbound marketing over 4 weeks with a total budget of $9,250. The strategy highlights individual players, upcoming matchups, and includes ticket links to get fans to home games to help boost the team toward the postseason.