2013 B2B Camp Atlanta: Acquiring Customers in Bulk

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Learn more about acquiring customers in bulk at sideqik.com and sign up for our newsletter at http://www.sideqik.com/together-marketing-newsletter

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2013 B2B Camp Atlanta: Acquiring Customers in Bulk

  1. 1. @KurtUhlir #b2bcamp How to acquire customers in bulk? Use marketing partnerships to drive leads
  2. 2. Who Am I?
  3. 3. The Fight Are you fighting for leads one or two at time? @KurtUhlir #b2bcamp
  4. 4. • SEO / SEM • Newsletters • White papers • CPA / CPC • Facebook / Twitter / Pinterest • Marketing Automation Common Weapons @KurtUhlir #b2bcamp
  5. 5. Marketing Partnerships @KurtUhlir #b2bcamp
  6. 6. Find the Right Allies @TeamSideqik @KurtUhlir #b2bcamp
  7. 7. @KurtUhlir #b2bcamp What to look for? • A good reputation • Shared values • Complementary offerings • Strong marketing capabilities
  8. 8. @KurtUhlir #b2bcamp What to look for? • Active online communities • Partner size • Ample available resources • Minimal layers of management
  9. 9. @KurtUhlir #b2bcamp Not reality
  10. 10. @KurtUhlir #b2bcamp
  11. 11. @KurtUhlir #b2bcamp Asking them out • Decide on the scope of the project • Set clear, realistic goals • Determine how a partner can best help you and vice versa • Agree how you will measure success
  12. 12. @KurtUhlir #b2bcamp 4 things to do today • Create a private twitter list • Review who follows your brand • Sign up for Newsle • Decide on your next cross-campaign

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