Leisure Industry Week (LIW) is the UK's leading annual trade show for the health, fitness, and wellness sector, attracting nearly 13,000 visitors. It provides networking opportunities and a platform to showcase products and services. Over 60% of visitors are senior decision-makers seeking new suppliers and products. Exhibitors benefit from access to this targeted audience to make sales, sign contracts, and generate new leads.

1. Enter

2. Leisure Industry Week (LIW)
is the annual event that
attracts 12,886* visitors from
theentireout-of-homeleisure
industry. It’s the UK’s only
exhibition with the depth and
breadth to attract thousands
of senior decision-makers
from the public and private
sector and place them in
one inspirational business
environment.
*ABC audit - 12886 total attendance consisting of 9750 registered visitors and 3136 other attendance

3. What is ‘Health & Fitness’?
LIW is the UK’s leading annual trade industry event for the health, fitness and wellness
sector, celebrating its 21st Birthday in September 2009.
The event is designed to embrace
all key stakeholders in the health
and fitness industry, to provide
a showcasing, networking and
educational event that connects
people in acting as a driver for change.
The Health & Fitness show’s co-
location with the wider active leisure
sector served by Leisure Industry
Week (LIW), provides a unique
opportunity to develop partnerships
with both private and public sector
stakeholders.
Health & Fitness works in partnership with a number of
key organisations, including;

4. Live exhibition attracted over 120 commercial suppliers, associations and media partners.
Live demonstrations in the Lucozade Sport Fitness Arena
Inclusive Fitness Zone
FIA/Skills Active VIP Lounge
What happened at the 2008 event?
Education
• UKSCA Performance
Seminars
• Major Moves ‘Role of
technology in activity
promotion’
• Wright Foundation Exercise
Referral Seminars
• FitPro Business Conference
Networking Events
• Leaders in Leisure Cocktail
Reception
• FIA Drinks reception
Keynote address
• FIA/FitPro Flame Awards
• SPORTA Annual Lunch
“We’ve utilised
our stand to the
maximum and
achieved great
success with a
good quality and
mix of serious
visitors, which is
great considering
the economic
climate.”
Matthew
Januszek
Director, Escape

5. Who visits Health Fitness?
12,886* visitors attended LIW and Sports Development Week in 2008
Private Gyms Healthclubs
Local Authority Leisure Centres
Sports Clubs
Local Authority Trusts
Schools, Colleges and Universities
Architects, Consultancies, Building Companies
Training/Coaching Companies
County Sports Partnerships
Health/Medical Sector Representatives
Infrastructure/Regeneration Project Operators
Local Authority Management Contractors
Sporting Governing Body/Agencies
Corporate Wellbeing Advisors
*ABC audit - 12886 total attendance consisting of 9750 registered visitors and 3136 other attendance
TESTIMONAL
“Technogym enjoyed an outstanding
LIW in 2008 with record numbers of
leads and orders taken. Of special
interest to customers were the new
bikes, Excite Top, FLEXability, Kinesis
One and Element+ strength.”
Chas Sharp,
Marketing director, Technogym

6. 12,886* visitors attended LIW and Sports Development Week in 2008
They are a decision making audience
62% of all visitors are senior decision makers
You won't find them anywhere else
61% have not visited any other industry event in the last 2 years
When they come, they come to buy
57% of visitors expressed intent to buy products and services at the show
And when they buy, they buy big
23% of visitors with purchasing power have responsibility for expenditure over £250,000
LIW puts you in front of the biggest
audience of buyers…
*ABC audit - 12886 total attendance consisting of 9750 registered visitors and 3136 other attendance

7. What are Health Fitness
visitors looking for?
Strength CV Equipment
E.g. Pulse Fitness, Cybex,
Physical Company, Technogym
Vibration Training Equipment
E.g. Power Plate, Vibrogym UK,
Big Wave
Health, Wellness Fitness
Testing
E.g. Cranlea, Human Lab
VO2, Idass Fitness, Body Stat,
Derwent healthcare
Fitness/Sport Nutrition
E.g. Reflex Nutrition,
Ultralife, Gatorade, Lucozade
Sport, Taut
Membership Retention/
Marketing Services
E.g. Creative Fitness Marketing,
Big Wave Media, Hatrick
Marketing
Rehab/Physio/Medical
Equipment
E.g. Mobilis Performance
Children’s Fitness Products/
Services
E.g. Zig Zag, Pulse Fitness,
Gymkids, Shokk, Fit for Sport
Pilates Equipment
E.g. Gravity, Stott Pilates (Pro
Active Health)
Training/Education Providers
E.g. Lifetime Health Fitness,
YMCA Fitness Training, Focus
Training, Northern Fitness
Training
Clothing / Promotional
Products
E.g. Promotions 81, Activate,
First Editions
TESTIMONAL
“I attended in 2008 to network
with a number of existing and
prospective clients. It would
have taken several months to
have conducted the number
of productive meetings that I
managed over my 2 day visit.
LIW is the most important
health and fitness industry
event in the UK and I look
forward to attending in 2009.”
Mark Jones,
Group Health Fitness
Manager,
Liverpool City Council

8. Visitor research findings*
88% have purchasing authority
or advisory influence
75% attended LIW to source
new suppliers
70% attended LIW to source
a specific product/service/
technology
61% fulfilled their objectives
to purchase/place order/sign
contracts at LIW
70% attended to compare
products with a view to placing
orders at a later date
66% attended to help make
a decision about a product(s)/
services they were thinking of
buying
83% have the propensity to
purchase a product/service from
an exhibitor seen at the show
over the next 12 months
42% have found new suppliers
they wouldn’t have considered using
as a direct result of attending LIW
34% are considering
purchasing products/services
they wouldn’t have considered
had they not visited LIW
23% have already purchased
or placed orders for products/
services they wouldn’t have
placed had they not visited LIW
84% attended to identify new
opportunities/markets
95% attended to keep up to date
with industry trends/developments
85% attended to see the
industry players in one place
80% attended to strengthen
existing relationships
88% expressed a strong
intention to attend LIW next year
85% have expressed that LIW is
important to them/their company
TESTIMONAL
“As a first time exhibitor, I was
delighted with the show. We
generated over 300 qualified
business leads, with the co-
location of fitness, alongside
the wider leisure sector,
providing new opportunities
way beyond our expectations.”
Martin McKenzie,
Managing Director
Fight Fit
* Source: Independent research conducted by Vivid Interface

9. Managing Director
CADBURY HOUSE
HOTEL CLUB SPA
Managing Director
PARKWOOD LEISURE
MD
LIBERTY HOTELS UK LTD
Multi-Site Fitness
Manager
IMPRESSIONS FITNESS
SUITES
National Group Fitness
Manager
LA FITNESS
National Kids Manager
VIRGIN ACTIVE
Operations and Fitness
Manager
PONDS FORGE
INTERNATIONAL SPORT
Operations Development
Manager
CULTURE AND SPORT
GLASGOW
Operations Director
NUFFIELD PROACTIVE
HEALTH
Operations Manager
ISLE OF WIGHT
COUNCIL
Pdm
ASHTON PARK SSP
Performance Analyst
SPORT ENGLAND
Pfi
BORDERS SPORT
LEISURE TRUST
Physio
MANCHESTER CITY FC
Project Manager
SPORTSCOTLAND
UK Operations Manager
VIRGIN ACTIVE
Leisure Facilities Manager
FOREST SCHOOL
Leisure Complex Manager
TALACRE BEACH GROUP
Leisure Investment
Manager
ST HELENS COUNCIL
LEISURE
Sports Facilities Manager
UNIVERSITY OF SURREY
Spa Leisure Manager
FUSION SPA
WELLNESS
CEO
ESPORTA
CEO Leisure
CENTURION HOTELS
Chartered Architect
FIFE COUNCIL
Chief Executive
LEISURE CONNECTIONS
Chief Executive
CANNONS GROUP LTD
Contracts Manager
SECRCO LEISURE
Qualifications Manager
ACTIVE IQ
Purchasing Manager
SLM LEISURE
Complex Manager
BRADFIELD SPORTS
COMPLEX
Sample visitors TESTIMONAL
“LIW 2008 was
another triumph for
SHOKK with the
launch of five exciting
new products. event
the SHOKK stand
was a constant
buzz of activity and
inundated with visitors
who surrounded the
stand all keen to see
the new products
especially the SHOKK
MOTIVATRIX, with one
purchased off stand
during the event.”
Kieran Murphy,
Marketing Director,
Shokk

10. Media Partners TESTIMONAL
“We have been in the leisure industry for over 25 years
now and this is the best show we have ever attended in
terms of interest in the company and its total solutions
package. We tripled the number of leads generated
on the stand compared to last year and with the new
products being launched at the show there was a real
buzz about where Pulse is heading as a company.”
Chris Johnson
Managing Director, Pulse

11. Book early and benefit from:
Preferential stand location options
Reduced space costs
Reduced contractor rates for stand extras
Access to our dedicated PR agency (Promote PR)
Opportunity for inclusion in e-newsletters sent to our entire visitor database
Opportunity for company press releases to be archived on the website
Access to LIW supplier finder and tender service
Access to a professional studio, for the production of streamed video, for hosting on
LIW TV (www.liw.tv) and in your own communications (fee applies)
More than just a three day show…
TESTIMONAL
“We signed contracts with two
major health club chains and
obtained lots of good leads
and great feedback about the
stand and our demonstrations.”
Greg Sellar
Managing Director, Gravity

12. Benefits of Exhibiting…
Exhibitions are
one of the most
effective mediums
for establishing and
maintaining customer
relations. In an
increasingly digital age,
they are the only media
where buyer, seller
and product physically
come together – which
in today’s climate, is
a potent force for any
business.
Exhibitions combine
the mass-reach
of advertising, the
targeting of direct mail,
the persuasive power
of face-to-face selling,
and the networking
benefits of the Internet,
to create a unique
environment in which a
wide range of sales and
marketing objectives
can be pursued, either
singly, or side by side.
Highly targeted:
• Flexible
• A two-way
communication
process
• The buyer comes to
you
• Neutral sales
environment
• A three-dimensional
media
• Fast market
penetration
Highly targeted:
Flexible
A two-way
communication
process
The buyer comes
to you
Neutral sales
environment
A three-dimensional
media
Fast market
penetration
Permission marketing
In this current climate, the importance of building
relationships and being visible has never been more pertinent!

13. Contact details booking information
Stand costs
Space Only............£339 per m2
Shell Scheme........£369 per m2
(carpet, walling, ceiling grid and nameboard included)
Jonathan Monks
+44 (0)20 7955 3972
Jonathan.Monks@ubm.com
Tom Hammond
+44 (0)20 7955 3990
Tom.Hammond@ubm.com
To request a
floorplan, book a
stand or sponsorship
opportunity please
contact: