Advertising is everywhere and uses various mediums like billboards, posters, internet, TV, radio, magazines and newspapers. The purpose of advertisements is to satisfy consumer needs by making them believe they need the product to become more glamorous, powerful or popular. A successful ad convinces customers that buying the product will improve their life, making the product a must-have. Advertisers employ different strategies like using famous names, catchy slogans, fun characters or impressive offers. They also target specific audiences by choosing appropriate magazines, TV/radio times or seasons.

2. Advertising is everywhere…
Bill board
posters

3. Internet
Bus stop
posters

4. Sports
Sponsorship

5. Posters
TV
Radio

6. Junk Mail

7. Magazine and
newspaper
advertising

8. Advertising works by :
Satisfying the
consumer’s needs
This is often achieved by making
the customer believe that they
need a product.

9. The purpose of an advertisement:
Adverts often show you how you will
become more…
Glamorous
Powerful
Popular
as a result of buying their product.

10. A successful advert will make the
customer believe that their life will be
improved by buying the product, therefore
the product becomes a MUST HAVE.

11. Advertisers use
different strategies…

12. A
famous
name

13. A catchy
slogan

14. A fun character

15. Impressive offers

16. Target Audience
Adverts can be targeted at a specific audience
Therefore advertisers choose particular magazines,
time of day on TV and radio stations, particular
times of year to advertise their products.
For example, at this time of year there are many
advertising campaigns for weight watchers and
gyms after people have over indulged at Christmas.