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Rovio: Angry Birds: Behind The Scenes

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How many times do you need to fail before you hit a successful title? What was the design focus behind the original Angry Birds title? What are the production ingredients for successfully crossing the finish line? In this presentation we talk about the challenges of realising a great idea and taking it from the prototyping phase to the AppStores and the web. The success story of Rovio from the original Angry Birds title all the way to Angry Birds Star Wars.

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Rovio: Angry Birds: Behind The Scenes

  1. 1. Anastasios Katopodissenior producer, games publishing 1
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  3. 3. Top Level Focus! •  Smartphone game •  Touch screen controls •  Strong characters •  Suitable for all •  2D physics 3
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  8. 8. The Project!•  Small Core Team•  6 months•  Iterative fun•  Box2D•  In-house GFX engine•  LUA scripting 8
  9. 9. What Makes Angry Birds a Great Game?! 9
  10. 10. !Fun! •  Humor is a key factor •  Quirky characters •  Cartoony graphics •  Wacky sound design 10
  11. 11. !Easy! •  Clear concept •  Simplicity 11
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  14. 14. !Easy! •  Clear concept •  Simplicity •  Familiar elements 14
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  17. 17. Gameplay! •  Depth and replay •  Total control •  Action & Satisfaction •  Pick up and play 17
  18. 18. Level Design! •  Be creative 18
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  22. 22. Level Design! •  Be creative •  Polish •  Value for money 22
  23. 23. Teamwork! •  Be committed •  Be grateful •  Be respectful •  Be open •  Be nice 23
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  25. 25. Make It Pop!! 25
  26. 26. iTunes App Store 26
  27. 27. Wealth Distribution! 27
  28. 28. Featured by Apple! 28
  29. 29. Battle Plan! •  Free version 29
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  31. 31. Battle Plan! •  Free version •  Platforms & AppStores •  Monitor price performance •  Updates •  Quality •  Featured by Apple •  Spread the word 31
  32. 32. Viral Marketing! 32
  33. 33. Viral Marketing! 33
  34. 34. Viral Marketing! 34
  35. 35. Viral Marketing! 35
  36. 36. Battle Plan! •  Free version •  Platforms & AppStores •  Monitor price performance •  Updates •  Quality •  Featured by Apple •  Spread the word •  Listen to the fans 36
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  38. 38. Listen to the Fans! 38
  39. 39. Listen to the Fans! 39
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  47. 47. Conclusion! •  Easy to understand •  Memorable heroes •  Quick and rewarding •  Humor •  Value for money •  Battle Plan •  Teamwork 47
  48. 48. Thank You!! 48

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