CMN Ads aims to attract international media companies to Vietnam by providing media consulting services. Its mission is to help the Vietnamese economy grow through advising the government and businesses on media and advertising industries, and by offering targeted outdoor advertising solutions to local and international marketers. CMN has an experienced team and partnerships with international consultants to build Vietnam's media infrastructure and sales capabilities.

1. BUSINESS PROFILE

2. MEET OUR TEAM

3. MISSION
CMN Ads Mission is to form a consortium of high level media consultants to attract
international media companies to Vietnam

4. • To provide insight into the media and advertising industries to the Vietnamese
government and business community so that the economy may grow and thrive.
• To provide marketers a targeted network of OOH media so they may effectively
communicate with their consumers.
• To provide media planning and buying services to local, national and international
advertisers.
OBJECTIVES

5. GOVERNMENT AND BUSINESS COMMUNITY
Key role for media & advertising in Vietnam growth
• The VN economy is poised for rapid growth in many industry sectors. Media and
advertising businesses play an important role in fueling this growth.
• Media communicates information and entertainment
• Advertising communicates benefits of goods and services.
Media & advertising need self-regulation in order to work for government
and country
• There are many nuances to the media and advertising businesses that need to be
addressed by the government so we can work effectively to provide efficient ser-
vices to Vietnam’s growing industry.
Experienced staff and partners
• CMN has a very experienced staff and has partnered with renowned, established
and proven international consultants, familiar with building both the external in-
frastructure and the internal sales and marketing of successful media businesses.

6. MARKETERS
OOH media is a very efficient and effective way for:
• Government to communicate its political messages
• Population to understand community benefits
• Industry to advertise their products and services
OOH media can contribute to the growing VN economy:
• Business and industry can sell more goods and services and be more profitable
• Reach tourists and business travelers helping many small and medium businesses
• Reach consumers who typically spend more time outside than at home
• New digital technology aids communication, effectiveness and attraction of ads
• Reach audiences not reached by other declining media: print and radio

7. OOH is an important part of ad campaigns
Builds reach and brand awareness quickly and efficiently:
• Reaches young, active people on the go
• Large size, colorful graphics and succinct messaging increases awareness
• Works 24/7 and must be viewed/cannot be avoided: cannot be zipped,
zapped, turned out, turned away or ignored
Makes campaign dollars go further, higher ROI:
• Reinforces the messaging from TV and other media when the consumer
is closer to the point-of-purchase
• Offers scale as it may be used to drive consumers online, to social and to
mobile to complete the sale
• Efficiently priced so it works well in combination with other media to
make the entire campaign more effective and more financially efficient.

8. LOCAL, NATIONAL, INTERNATIONAL ADVERTISERS
Local and national advertisers need to better understand how various media work
together to reach their target audiences:
Media Mix
TV, radio, newspapers, magazines, internet, social, mobile and out-of-home media all
contribute to the media-mix and need to be used in combinations that will provide
the highest ROI for specific brands.
International
International marketers need consultative services to better understand the Viet-
namese culture and marketplace and how best to communicate with Vietnamese
consumers.
Case Studies
CMN has significant experience developing and executing custom client solutions
and has several successful media case studies which showcase expertise in cam-
paign planning and identifying and reaching the appropriate Vietnamese consumer.

9. Second Harvest is a specialist signage and Infrastructure Development consultancy. We identify,
develop, implement and manage signage strategies for commercial and public asset and infra-
structure networks.
Services
• Signage Master Planning
• Researching and Reporting
• Bylaw Consulting
• Signage Advisory
• Management Partnership
• Design & Engineering
secondharvest.co.za

10. Vision
To lead and unite a responsible OOH ad-
vertising industry committed to serving
the needs of advertisers, consumers, and
communities.
Mission
To be a passionate advocate and a progres-
sive thought leader that protects, unites, and
advances the interests of the OOH advertising
industry.
Strategies Objectives
Government Affairs
Create a positive legislative, regulatory, and legal environment that protects and
promotes the value of outdoor advertising.
Marketing
Inform, educate, and promote the power of OOH advertising to all audiences.
Communication
Use all channels to communicate the value of OOH advertising.
Membership
Balance and serve the interests of all members, and provide the tools, resources and
support members need to win in the marketplace.
Operation
Create the policies, standards, and best practices to improve OOH advertising quality,
appearance, safety, and effectiveness.
oaaa.org

11. infocusmediaconsulting.com
• A leader in aligning sales strategy, marketing and research to optimize revenue for both
traditional and digital media platforms.
• We develop breakthrough research, innovative new currencies, effective marketing
communications and powerful sales teams.
• Internally we build, train and nurture with an emphasis on personnel, structure, process
and strategy.
• Externally we deliver dynamic presentations, foster industry collaboration and develop
lasting partnerships.
• Experienced in driving sales revenue for both mature and developing companies.

12. cmnoutdoor.com
CMN is one of the leading local advertising agencies in Vietnam.
With 15 years solid experience, we are about local knowledge and international
expertise.
• 1992 - 1st agency to specialize in designing and producing small-sized neon signs.
• 1996 - diversified products and services to deliver out-sized outdoor campaigns including
big-sized neon signs and billboards.
• 2003 - Hdqtrs. in HCMC and joined VAA., Outdoor space increased to 13.361m2 across 13
major cities across VN
• 2007 - Expanded to 360 full-service ad agency providing ad solutions to maximize client
ROI
• 2009 - Member Out-of-Home Advertising Association of America

13. CMN Ads Lead in Outdoor
• First and only agency having done overall projects of billboard systems in Vietnam.
• Fully supported by local government such as People’s Committee and Ministry of
Information and Culture,
cmnoutdoor.com

14. About Nguyen Chi Kien - CMNAds ‘s Chairman
“Outdoor advertising is like an outdoor art exhibition and is a part of
the life of local people. As a result, the planning is required to get so-
phisticated professionals involved rather than just only the manage-
ment office is capable of” - (retrieved from Legal Newspaper HCMC)
Contact Information
M +849 1380 8008
E kien_nguyen@cmnoutdoor.com
cmnoutdoor.com

15. 10th floor, Saigon Center
65 Le Loi Blvd, Ben Nghe Ward
Dist. 1, HCMC, Vietnam
T +848 3915 1018
E info@cmnoutdoor.com