Slides from my SEO for Startups talk at BarCamp Delhi 8.
How to get millions of users without spending a dime. Try our product at http://www.ranksignals.com
How to cultivate a great relationship with your developerBillieHyde
From Brighton SEO 22/07/2021
We look at:
Why developers might dismiss your suggestions
Why your ideas might have been turned down in the past
How to present your suggestions to them
Link Different - Pubcon Pro Las Vegas 2018 - Jesse McDonaldJesse McDonald
This presentation is meant to encourage SEO professionals to start using user metrics to qualify their local link building efforts and stop using 3rd party metrics as key decision-making factors.
Google Featured Snippets, the Discover Feed & More Must-Know SEO Insights, SE...Brodie Clark
The past year has seen massive changes to Featured Snippets on Google. AMP and Chrome are influencing the content on our pages when in the featured position, and deduplication has put a real spanner in the works. And have you heard about what’s happening with Google’s Discover Feed currently?
You’ll want to make sure you’re in the loop for the year ahead – your client traffic sources could be significantly altered from the recent uptake. Watch the replay of this webinar with Brodie Clark to learn more.
Guest Blogging Strategy That Will Take You Into The Next Level (Plus Other Li...Venchito Tampon
This is my slide deck during the GDI SEO Training Camp. It talks about a simple guest blogging strategy that will walk you through a step by step process (from link prospecting to guest blogging outreach). If you have any questions, you can ask me on twitter @venchito14 or visit my website at www.digitalphilippines.net
Have you checked your website’s health lately?
Your website might look great on the outside, but have you checked deeper?
A healthy website is more than just a good-looking site.
Search engines like Google don’t rank websites based on appearance. Instead, they rank sites in search based on how well they are optimized.
Watch this webinar to discover how you and your team can optimize your website health beyond the classic SEO tactics. It’s about time for a checkup...
During this SEJ Webinar, you will discover:
- What is website health, and why you need to care.
- What main pillars/elements make for good website health?
- Top tips to optimize your pages efficiently.
Website health scores can decay over time. As the web changes and your website gets updated, your site’s health scores will also change. Overlooking factors, such as accessibility, security, user experience, and the right tools, can lead to missed opportunities and loss of potential customers.
Join us as the awesome Deepcrawl team of Ashley Berman Hale, VP for Professional Services, and Jamie Indigo, Lead Senior Technical SEO, show us how to use tools to increase website health and achieve the rank you’re looking for.
Measuring Content Performance - Jon HibbittSiteVisibility
Earlier this year Jon Hibbitt, SiteVisibility's Technical SEO Analyst spoke to the Brighton and Hove chamber of commerce about content marketing and how you can measure your contents performance.
Slides from my SEO for Startups talk at BarCamp Delhi 8.
How to get millions of users without spending a dime. Try our product at http://www.ranksignals.com
How to cultivate a great relationship with your developerBillieHyde
From Brighton SEO 22/07/2021
We look at:
Why developers might dismiss your suggestions
Why your ideas might have been turned down in the past
How to present your suggestions to them
Link Different - Pubcon Pro Las Vegas 2018 - Jesse McDonaldJesse McDonald
This presentation is meant to encourage SEO professionals to start using user metrics to qualify their local link building efforts and stop using 3rd party metrics as key decision-making factors.
Google Featured Snippets, the Discover Feed & More Must-Know SEO Insights, SE...Brodie Clark
The past year has seen massive changes to Featured Snippets on Google. AMP and Chrome are influencing the content on our pages when in the featured position, and deduplication has put a real spanner in the works. And have you heard about what’s happening with Google’s Discover Feed currently?
You’ll want to make sure you’re in the loop for the year ahead – your client traffic sources could be significantly altered from the recent uptake. Watch the replay of this webinar with Brodie Clark to learn more.
Guest Blogging Strategy That Will Take You Into The Next Level (Plus Other Li...Venchito Tampon
This is my slide deck during the GDI SEO Training Camp. It talks about a simple guest blogging strategy that will walk you through a step by step process (from link prospecting to guest blogging outreach). If you have any questions, you can ask me on twitter @venchito14 or visit my website at www.digitalphilippines.net
Have you checked your website’s health lately?
Your website might look great on the outside, but have you checked deeper?
A healthy website is more than just a good-looking site.
Search engines like Google don’t rank websites based on appearance. Instead, they rank sites in search based on how well they are optimized.
Watch this webinar to discover how you and your team can optimize your website health beyond the classic SEO tactics. It’s about time for a checkup...
During this SEJ Webinar, you will discover:
- What is website health, and why you need to care.
- What main pillars/elements make for good website health?
- Top tips to optimize your pages efficiently.
Website health scores can decay over time. As the web changes and your website gets updated, your site’s health scores will also change. Overlooking factors, such as accessibility, security, user experience, and the right tools, can lead to missed opportunities and loss of potential customers.
Join us as the awesome Deepcrawl team of Ashley Berman Hale, VP for Professional Services, and Jamie Indigo, Lead Senior Technical SEO, show us how to use tools to increase website health and achieve the rank you’re looking for.
Measuring Content Performance - Jon HibbittSiteVisibility
Earlier this year Jon Hibbitt, SiteVisibility's Technical SEO Analyst spoke to the Brighton and Hove chamber of commerce about content marketing and how you can measure your contents performance.
Natalie Henley and the Volume Nine team spoke at Denver Startup Week 2015 about "How to Actually Rank for Your #1 Keyword". Learn more through our slides today!
Wine, Kittens and other dangerous fruit - Using search intent to understand y...UNIKORN
A talk delivered on BrightonSEO September 10th 2021, about how the customer journey and search intent models can work together and help you understand what your users ar asking from you, and you can give it to them by optimising for search intent.
From Technical Writer to Content Strategist - STC Summit 2018Melanie Seibert
What is content strategy, and why is it a good career path for technical writers? This talk outlines why the world needs more content strategists, and how you can make the transition to this in-demand profession.
The Future of Searchable Content | Voice Search & AIKaty Katz
The landscape of search marketing is changing as voice search, artificial intelligence, and machine learning become a reality of our everyday lives. Learn how to adapt your content strategy to get ready for these changes ahead of time.
This is my talk from Measurefest (November 2016). Google Analytics is an incredibly powerful tool but it can't do everything. This talk outlines a few areas where I feel GA is not the right solution and recommend alternative tools that can work very well in addition to GA.
How to Use Social Media to Attract and Retain CustomersKaty Katz
Organic social media reach is declining. However, it's not over for publishers yet. Here's how to measure customer success with social media marketing.
SEJ Summit 2015: Upgrade Your Platform Without Sacrificing Your Rankings by C...Search Engine Journal
Event: SEJ Summit Chicago 2015
Presenter: Carolyn Shelby of Tribune Publishing
Description: Considering a major overhaul of your CMS or the technology that powers your website? Sometimes the latest and greatest can have unintended negative consequences for your rankings. Carolyn plots out the gotchas and strategies of upgrading site platforms without destroying your standing with Google.
Search Engine Marketing: SEO, Local Listings, & How to Be Found OnlineSilverTech
Part of The Lead to Loyal™ Inbound Summer School, this 30-minute webinar covers the fundamentals of search engine marketing. With so many factors to consider, how do you manage to stay top-of-mind and top of the search rankings? We dive into search engine optimization (SEO) best practices, optimization, and trends.
How to devise a content strategy post content audit - BrightonSEO Jul 2021Jess Peace
High-quality content is an essential part of SEO and, for many, is considered to be one of the most important ranking factors. But to really reap the reward of great content, you’re going to need a plan of action!
A clear content strategy will help you create content which is useful, informative, engaging and relevant to your audience.
From keyword mapping to content repurposing, content pillars and topic clusters, to detailed knowledge hubs and link-worthy campaign content which scores dreamy AF headlines - in this talk I’ll share some top tips I’ve learned from various roles in the industry, on how to create a killer content strategy.
Going through the evolution of PPC and why we need automation solutions to make our PPC activities/optimisations go further and allow us to overtake out competitors and keep up with the Google updates.
How awesome is site search today, often it isn't... Frequently it is badly tracked or with just Google analytics "out of the box" so it misses some of the most important performance metrics. What is the life of a query today and some mistakes I have made in the past.
My slides from #MeasureFest 2016
Lead Generation in the Age of the Self-Directed BuyerMarketo
Today, your buyers are more likely than ever to ignore your lead gen efforts, research your product on their own, and reach out to you once they’re already ready to buy. In this climate, what does it take to run an effective lead generation program?
Join Jon Miller, VP Marketing and co-founder at Marketo, to discuss this important issue that can make or break Marketing’s credibility. You’ll learn:
• The latest technologies that are transforming lead generation practices
• Methodologies for increasing conversion rates
• The right metrics by which to measure, test, and optimize your lead generation campaigns
• How and why to map out your lead’s buying journey, including hand-off to sales
Modern marketing has evolved. Digital buyers increasingly expect more personalized, tailored experiences; and through the use of cookies and similar technologies, marketers can access online data sets to help them to better understand their customers and meet these expectations.
For marketers working in a multi-channel, multi-market environment, the demand is even greater. You must be educated, engaging and integrated in your approach - and also be compliant in how you capture and use customer data in your marketing processes, across multiple countries with varying legislative requirements.
Learn more about this hot topic from the experts! Duncan Smith (CEO, iCompli), Autumn Tyr-Salvia (Email Strategy and Compliance Analyst, Marketo) and Liz Smyth (Marketing Director EMEA, Marketo) discuss:
• How marketing has evolved, and the ePrivacy demands this places on marketers
• How legislation and regulation impacts on day-to-day marketing processes
• ePrivacy Legislation – What’s current? What’s coming?
• The regulators' viewpoint – Who are they and what are they saying?
• How end-users perceive privacy issues
• Top things marketers need to know to be prepared
Turbocharge Your Marketo - Target Inbound Prospects in Real-TimeMarketo
By integrating Insightera with your Marketo platform, you can easily give your targeted top-funnel prospects the content they want, at the right time. Together with Insightera and Marketo you can nurture prospects based on their stage in the buying cycle or product interest.
Today's tech savvy consumers engage with travel and tourism brands across multiple on and offline channels. Jeff Riddall, gShift's VP Product, discusses how many brands are effectively managing and optimizing their content campaigns for maximum ROI.
Natalie Henley and the Volume Nine team spoke at Denver Startup Week 2015 about "How to Actually Rank for Your #1 Keyword". Learn more through our slides today!
Wine, Kittens and other dangerous fruit - Using search intent to understand y...UNIKORN
A talk delivered on BrightonSEO September 10th 2021, about how the customer journey and search intent models can work together and help you understand what your users ar asking from you, and you can give it to them by optimising for search intent.
From Technical Writer to Content Strategist - STC Summit 2018Melanie Seibert
What is content strategy, and why is it a good career path for technical writers? This talk outlines why the world needs more content strategists, and how you can make the transition to this in-demand profession.
The Future of Searchable Content | Voice Search & AIKaty Katz
The landscape of search marketing is changing as voice search, artificial intelligence, and machine learning become a reality of our everyday lives. Learn how to adapt your content strategy to get ready for these changes ahead of time.
This is my talk from Measurefest (November 2016). Google Analytics is an incredibly powerful tool but it can't do everything. This talk outlines a few areas where I feel GA is not the right solution and recommend alternative tools that can work very well in addition to GA.
How to Use Social Media to Attract and Retain CustomersKaty Katz
Organic social media reach is declining. However, it's not over for publishers yet. Here's how to measure customer success with social media marketing.
SEJ Summit 2015: Upgrade Your Platform Without Sacrificing Your Rankings by C...Search Engine Journal
Event: SEJ Summit Chicago 2015
Presenter: Carolyn Shelby of Tribune Publishing
Description: Considering a major overhaul of your CMS or the technology that powers your website? Sometimes the latest and greatest can have unintended negative consequences for your rankings. Carolyn plots out the gotchas and strategies of upgrading site platforms without destroying your standing with Google.
Search Engine Marketing: SEO, Local Listings, & How to Be Found OnlineSilverTech
Part of The Lead to Loyal™ Inbound Summer School, this 30-minute webinar covers the fundamentals of search engine marketing. With so many factors to consider, how do you manage to stay top-of-mind and top of the search rankings? We dive into search engine optimization (SEO) best practices, optimization, and trends.
How to devise a content strategy post content audit - BrightonSEO Jul 2021Jess Peace
High-quality content is an essential part of SEO and, for many, is considered to be one of the most important ranking factors. But to really reap the reward of great content, you’re going to need a plan of action!
A clear content strategy will help you create content which is useful, informative, engaging and relevant to your audience.
From keyword mapping to content repurposing, content pillars and topic clusters, to detailed knowledge hubs and link-worthy campaign content which scores dreamy AF headlines - in this talk I’ll share some top tips I’ve learned from various roles in the industry, on how to create a killer content strategy.
Going through the evolution of PPC and why we need automation solutions to make our PPC activities/optimisations go further and allow us to overtake out competitors and keep up with the Google updates.
How awesome is site search today, often it isn't... Frequently it is badly tracked or with just Google analytics "out of the box" so it misses some of the most important performance metrics. What is the life of a query today and some mistakes I have made in the past.
My slides from #MeasureFest 2016
Lead Generation in the Age of the Self-Directed BuyerMarketo
Today, your buyers are more likely than ever to ignore your lead gen efforts, research your product on their own, and reach out to you once they’re already ready to buy. In this climate, what does it take to run an effective lead generation program?
Join Jon Miller, VP Marketing and co-founder at Marketo, to discuss this important issue that can make or break Marketing’s credibility. You’ll learn:
• The latest technologies that are transforming lead generation practices
• Methodologies for increasing conversion rates
• The right metrics by which to measure, test, and optimize your lead generation campaigns
• How and why to map out your lead’s buying journey, including hand-off to sales
Modern marketing has evolved. Digital buyers increasingly expect more personalized, tailored experiences; and through the use of cookies and similar technologies, marketers can access online data sets to help them to better understand their customers and meet these expectations.
For marketers working in a multi-channel, multi-market environment, the demand is even greater. You must be educated, engaging and integrated in your approach - and also be compliant in how you capture and use customer data in your marketing processes, across multiple countries with varying legislative requirements.
Learn more about this hot topic from the experts! Duncan Smith (CEO, iCompli), Autumn Tyr-Salvia (Email Strategy and Compliance Analyst, Marketo) and Liz Smyth (Marketing Director EMEA, Marketo) discuss:
• How marketing has evolved, and the ePrivacy demands this places on marketers
• How legislation and regulation impacts on day-to-day marketing processes
• ePrivacy Legislation – What’s current? What’s coming?
• The regulators' viewpoint – Who are they and what are they saying?
• How end-users perceive privacy issues
• Top things marketers need to know to be prepared
Turbocharge Your Marketo - Target Inbound Prospects in Real-TimeMarketo
By integrating Insightera with your Marketo platform, you can easily give your targeted top-funnel prospects the content they want, at the right time. Together with Insightera and Marketo you can nurture prospects based on their stage in the buying cycle or product interest.
Today's tech savvy consumers engage with travel and tourism brands across multiple on and offline channels. Jeff Riddall, gShift's VP Product, discusses how many brands are effectively managing and optimizing their content campaigns for maximum ROI.
Nurturing Your Web Presence for Modern Buyers. Tips for SMBs to optimize their on-site, social and off-site Web presence to improve discoverability and address the online needs of their customers.
The modern buyer's journey in squarely controlled by the customer. What can marketers do to identify, engage and monitor their audience via optimized content marketing strategies?
Many local travel and tourism organizations continue to grapple against OTAs and larger national brands for organic visibility in search and social. In this webinar, we'll get back to the basics and talk about how to focus attention on keyword, content and social optimization tactics which will deliver measurable results as modern SEO continues to evolve into optimized content marketing.
How to Hack Your Way to New Customers #GHT15Matthew Barby
My talk from the Growth Hack Talks conference in Dublin on 24/09/2015. The deck gives some actionable advice on how to earn more customers; more specifically I give 3 'hacks' that can be implemented straight away.
What's that smell? Your Content R.O.T! Ethology Content Marketing WebinarMike Corak
Website visitors and search engines love fresh, relevant content. You know what they hate? The redundant, outdated and trivial (R.O.T.) content that’s sitting on your site right now.
How did we get here? By prioritizing quantity over quality, and focusing on the value of search over the value content brings to customers. More content is not the answer, and many marketers are content marketing their brands and customers to death. Thankfully, there is a solution.
Website visitors and search engines love fresh, relevant content. You know what they hate? The redundant, outdated and trivial (R.O.T.) content that’s sitting on your site right now.
How did we get here? By prioritizing quantity over quality, and focusing on the value of search over the value content brings to customers. More content is not the answer, and many marketers are content marketing their brands and customers to death. Thankfully, there is a solution.
This presentation covers the following:
Identify existing R.O.T. content and formulate a plan to eliminate it
Develop R.O.T.-resistant content that works harder, while publishing less often
Think more about what customers want and less about filling your publishing calendar
This webinar addresses common pitfalls in content marketing and social media promotion strategies, helping you to streamline your workflow and increase productivity.
Key takeaways:
- How to focus your content marketing around clearly defined objectives and KPIs
- How to analyse the data and research a winning content idea
- How to identify the most shareable content formats
- How to use a promotion strategy to amplify your content
So, you've got a product or idea that's going to IPO (eventually) and your team puts Apple and Google's to shame. Yet, your traffic, leads, and customer metrics keep missing expectations and your board is starting to wonder what they've gotten themselves into with you.
Never fear. Quantified marketing is here. Learn how to promote your business with fundamental digital marketing principles. Slides taken from a class taught by Patrick Campbell, CEO of Price Intelligently. Learn more from the experts by visiting http://intelligent.ly/learn
The Impact of SEO on Social (and Vice Versa)gShift
Search engine optimization doesn't just stop at your website. In order to extend the reach of your content distribution, you want to make sure you are factoring SEO into your social media marketing strategy as well. In this presentation, we review the key ways SEO and social work together and tips for how to ensure you are setting up your content for success.
Did you ever conceive that you could get real business results with Content Marketing in one day?
Be the leading business blogger in your industry with results like these from content marketing.
See how we conceptualised a content marketing strategy which was organic, unique and effective to the end that it networked us with a forward thinking business leader in her field, as well as enhanced the content of our business blog which resulted in valuable social sharing, bringing organic search rank boosting social media signal from Google+.
This a very revealing experiment which highlighted the importance of having a razor sharp content marketing strategy, coupled with inventive application and creative finesse to make powerful impact online in just under 24hrs.
Content Marketing is now THE reason for having a website for all small business owners. With so many benefits available to your entire business model both on and offline, you have no real excuse for not paying attention.
This Is leadership material for small business owners seeking to pay the cost for success. It takes a winning attitude to really make this work, but the long term results speak for themselves. It need only cost you time to generate substantial long term profits from such work.
As your customers become more accustomed to the market leading Content Marketing from their experiences in other industries, it is only a matter of time before your sparse web content is a disadvantage in sparking interest for enquiries and clinching those sales.
Begin now with Content Marketing and you too could receive the results within one day!
Feel free to share this (plus1, tweet or like) with any friends, colleagues, family who are interested in business - they'll thank you for the treat!
It Takes Two: The Confluence of Content Strategy & Market ResearchDevin Asaro
Learn why content strategists have never had a better friend than market research, presented by two real-life best friends: content strategist Devin Asaro and market researcher Norris Rowley.
Market research helps you understand your audience, content strategy helps you reach them. Align those with SEO, and you've got a trifecta of findability, relevance, and quality,
Get more from Devin Asaro at devinasaro.com, and follow him at Twitter (@copydev).
Follow Norris Rowley on Twitter (@norrocwell), but don't expect him to get back to you anytime soon.
Topic: How can your digital content cater for all your customers?
* What assumptions are you making about your who your site visitors are? What data/evidence do you have to show to support it?
* Find out what your visitor/followers are after (stop guessing!)
* Recognise the cumulative benefit of the long-tail of interactions with different customers
* Take steps to get on top of your Digital Comms to-do list
* You'll never get everything, to everyone in every channel. It is OK to admit it. Break your activities down into blocks in your main channels- run them for a period, reassess, improve, branch out where necessary.
Many marketers are still playing “Where’s Waldo” when it comes to measuring the real ROI of content. That’s because they start thinking about it too late in the process.
In this B2B Content Hacks session, Marketo’s Heidi Bullock reveals the secret to achieving actionable insight into content ROI.
In today’s world, we each carry the world’s knowledge in our pants and purses. As consumers, our uninhibited ability to access information made possible by the proliferation of high-speed broadband, smart mobile devices, and peer-to-peer social networks has forever changed the way we research, consider and ultimately buy the products and services that become a part of our personal and business lives. Research from the Marketing Leadership Council even goes as far as to suggest that approximately 57% of purchase decisions are made prior to the buyer ever communicating with a sales representative.
Listen to this high-energy presentation and open your mind to the philosophies, methodologies and technologies behind Inbound Marketing – a progressive form of marketing that meets this change in consumer behavior head on. Nate’s presentation has been designed to help you shift your mindset, while empowering you to begin the journey of using online content and marketing automation to capture customer attention, build trust and drive qualified customers deep into the purchase funnel.
Similar to Behind the Scenes: How to Jumpstart Your Content Creation (20)
The overall benchmark for the online customer experience has risen dramatically. Businesses are faced with new challenges and will need to experiment with a variety of channels, deploy their budget strategically, and continue to analyze what is working for them. How can you grow your businesses in this busy market? You will need to level up your marketing game.
You’ll learn:
-Tips for personalizing your customer journey
-How to coordinate a cross-channel strategy
-Ways to analyze what’s working in order to grow your business
Industry Success: Bring Your Content and Demand Generation Teams TogetherMarketo
How can marketing teams stand out in the digital world that is oversaturated with content, emails, and virtual events? One of the ways to achieve efficiency and success is to bring the content, demand generation, and industry teams together to ensure close collaboration.
You'll learn:
-How to approach content strategy design with demand in mind
-What makes the partnership between content and industry teams so valuable
-Why joining the forces enables powerful customer journeys
Customer-First: Embedding Experience Design in Your GTM StrategyMarketo
Customers are the lifeblood of every business, but how many companies can say that they truly have a customer-centric go-to-market strategy? With so many touchpoints in a customer’s lifecycle, there are innumerable ways to misstep and think about what makes sense for your company instead of who your company serves.
Are you segmenting in ways that make sense for your audience? Are you creating marketing events and programs that bring the right types of customers together? When you speak to your audience, are you speaking in their language?
You'll learn:
-Dos and Don’ts of account segmentation
-Creative ways to think through programs and activities
-How to connect with your customers in meaningful ways
Prove Your Marketing Impact: The Fundamentals of Marketing AttributionMarketo
Every marketing team faces the challenge of proving direct impact to the bottom line, but it’s no longer enough to show email metrics or the number of leads generated. In order for marketing to earn its seat at the table, the C-suite needs to know how it translates to revenue for the business.
You'll learn:
-Why attribution is essential to modern marketing teams
-How to establish marketing KPIs that align with business objectives
-How to think like the C-suite in your marketing strategy and reporting
Prove and Improve Your Marketing Impact in 2021Marketo
Many marketing teams are starting 2021 with limited resources, so it is more important than ever before to make your marketing dollars count and consistently optimize your marketing strategy. Fortunately, we have an expert who can help set you up on the right path.
Watch our webinar, Prove and Improve Your Marketing Impact in 2021. Featured speaker Matt Erstad, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale this year.
During this webinar, you will:
-Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns
-Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts
-Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs
-Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know
What's in Store for Marketing Operations in 2021Marketo
As businesses pivot their strategies and start to incorporate new technologies into the mix this year, marketing operations is becoming even more crucial when it comes to keeping the leads flowing and the ROI growing.
Watch Alex Fleming, Head of Marketing Operations, Adobe Experience Cloud, present his webinar: What's in Store for Marketing Operations in 2021.
In this webinar, you'll learn:
-Tips and best practices on how to integrate new technologies into your mix
-Predictions about what's yet to come in marketing operations this year
-How to prioritize and structure your team for success
How to Bring Sales and Marketing Together in 2021Marketo
Marketing and sales have traditionally gone head-to-head. But as we jump into a new year, it’s more important than ever that these two teams come together.
Watch Sam Gong, BDR Director, Adobe Experience Cloud, for his webinar: How to Bring Sales and Marketing Together in 2021.
In this webinar, you'll learn:
• How to create your all-star team
• Tips to drive better results for your business in 2021
• How to bring sales and marketing together in the new year
Demand Generation New Year Planning Session: How to Stand Out in 2021Marketo
An ever-changing environment can shift business priorities in an instant, but one thing remains the same — demand generation has a significant impact on the bottom line.
So, what happens in 2021? And how can we prepare?
In this webinar, you'll learn:
• How to achieve growth with limited resources
• Why and how intent data can be a core part of your strategy
• Simple tactics and optimization techniques to move the needle
Field Marketing in the New Year: Preparing and Planning Events in 2021Marketo
Field marketers have been forced to think outside the box this year as events moved from in-person to digital.
So, what happens in 2021? And how can we prepare?
Join Caroline Hull, Director of Commercial Field and Partner Marketing, Adobe Experience Cloud, for her webinar: Field Marketing in the New Year: Preparing and Planning Events in 2021.
In this webinar, you'll learn:
• How event marketing has changed drastically over the past year
• The silver lining to the sudden chaos
• How to start planning for your virtual events in 2021
Scroll-Stopping Digital Ads: Planning for Success in 2021Marketo
2020 has completely shifted the digital advertising space. Fortunately, digital marketers are pretty experienced at adapting to change.
But as adaptable as you may be, it never hurts to get ahead!
Join Paulo Martins, Head of Global Digital Marketing, Commercial – Adobe Digital Experience, for his webinar: Scroll-Stopping Digital Ads: Planning for Success in 2021.
In this webinar, you'll learn:
• Predictions on what's to come in the digital marketing space in 2021
• Tips and advice on how you can prepare and plan campaigns for the new year
• Which digital trends to keep your eyes on
The New Age of Marketing: Predicting, Planning and Prepping for 2021Marketo
It’s about time we start wrapping up 2020! Even though everyone wants this year to finally be over, when it comes to planning for 2021, we need to be real. There are tons of valuable takeaways and lessons we need to take with us if we want to be sure that 2021 is as successful as possible.
We want to help make 2021 an amazing year! Watch Michael Madden, Director of Commercial Demand Generation, Adobe Experience Cloud for his webinar: The New Age of Marketing: Predicting, Planning, and Prepping for 2021.
In this webinar, you'll learn:
• Which key takeaways from 2020 we should keep in mind going forward
• Essential planning tools for the new year
• Tips on how you can prepare to be successful in 2021
Future Proof: How to Create a Lead Scoring Model That ScalesMarketo
With the right lead scoring model in place, you and your team are able to make the most out of every lead that enters your pipeline.
Kylie Alexander, Marketing Operations Manager at Adobe, covers how you can create a lead scoring model that will scale with your business.
You'll learn:
-How to partner with the right stakeholders to make decisions that are aligned across the business
-Lessons the Marketo Engage operations team has learned so you don't make the same mistakes
-How to plan for a scoring model that will scale
Um die digitalen Erlebnisse zu ermöglichen, die den immer komplexeren Bedürfnissen der Käufer gerecht werden und das Wachstum vorantreiben, brauchst du vorausschauende Lösungen. Hört von Kathrin Thorburn, Solution Consultant von Marketo Engage, die neuesten Innovationen von Marketo Engage informiert euch über all die aufregenden neuen Produktfunktionen, die jetzt verfügbar sind, sowie die, die später in diesem Jahr auf euch zukommen.
Lerne mehr über die Marketo Roadmap Themen und welche Innovationen damit verbunden sind.
Marketing Through the Funnel: Tips for Small Yet Powerful TeamsMarketo
Marketing goals are lofty and it often takes a lot of hands on deck to make them happen. But what if you don’t have enough hands? Or budget? Or time?
Join our Commercial Demand Generation team for their webinar, Marketing Through the Funnel: Tips for Small Yet Powerful Teams, to learn how they overcame these common marketing barriers and get some tips for how small teams can scale their efforts throughout the marketing funnel.
You'll learn:
-What mix of channels will help you see the most results
-How marketing automation helps small teams scale
-How to structure small teams in order to get the most done
Marketing Attribution: The Journey from Cost Center to Cash CowMarketo
Featured speaker Andy Schneider, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale.
During this webinar, you will:
-Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns
-Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts
-Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs
-Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know
The Total Economic Impact of Marketo EngageMarketo
In this webinar, you'll hear from a top marketing analyst on how the world of marketing is changing and why investment is crucial. Next, we’ll share the results of a recent ROI study commissioned by Adobe and conducted by Forrester Consulting, an independent research firm. This study quantifies the value of Marketo Engage, based on interviews with real customers. Finally, you'll hear from a Marketo Engage customer to hear her personal story of driving martech investments, transformation and value at her company.
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...Marketo
Artificial intelligence has demonstrated that it has powerful potential across many industries. According to reports, however, most marketers don't realize that AI and Machine Learning can be used to dramatically streamline and scale marketing efforts.
Marketo Engage makes it simple and seamless to implement AI in your predictive marketing strategy.
Watch as Alexandra Quick (Product Marketing Manager at Adobe) and Badsah Mukherji (Senior Manager, Marketo Engage Product Management at Adobe) share their insights around Artificial Intelligence and the many ways your team can put it to work within Marketo Engage.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
12. #ContentTECH
Content Arcs/ Themes
• What do you want to talk about and when?
– Themes based on product releases, new services,
other announcements
– Themes based on trends, hot topics
– Arcs could be 1 month – 6 months depending on
your business
@Robert_Rose @maggiejonezzz
13. #ContentTECH
• Put your heads together.
• Keep it positive.
• Check out the competition.
• Write it down.
@Robert_Rose @maggiejonezzz
15. #ContentTECH
CONCEPT:
Engagement Engine: Smart Marketing to Drive Your Emails
•
The Customer Engagement engine lets your buyers drive themselves through the
sales funnel. Customers tell you when to stop, and when to go.
OUTLINE:
INTRO: How marketing has changed (buyers have the power, marketers have the responsibility to engage
with them. Old email marketing (aka batch and blast) vs new email marketing (responsive engagement
email)
SECTION: The 4 Criteria for Success
•
Relevance , Two Way Communication (needs a platform that can “listen”), Engagement
Across Channels, Engagement Through Entire Customer Lifecycle
SECTION: Marketing Automation
•
Flowchart solutions (not agile, don’t allow for new content to be inserted) versus
automation (more like a GPS that recalibrates, new content can be inserted wherever)
•
Manages separate campaigns so that customers aren’t bombarded/receive duplicate
content
•
Tracks results: Compares campaign results, tells you what’s working. Tells you when buyers
aren’t arriving where you want them.
•
Gives you one number to rate campaigns; no need to decipher analytics
@Robert_Rose @maggiejonezzz
17. #ContentTECH
• Identify your “thesis statement.”
• Identify your theme.
• Use H1s, H2s, and bullet points.
• Get a second opinion.
@Robert_Rose @maggiejonezzz
35. #ContentTECH
• Write what you know.
• Map to buying stages.
• Collaborate.
• Broaden your bandwidth.
• Edit, edit, edit.
• Make the most of it.
@Robert_Rose @maggiejonezzz
Editor's Notes
Let’s start with the basics. Why is content important? For marketers, the well-deserved popularity of content marketing can be boiled down to one simple fact: Your audience doesn’t want trust you if you sell too hard. In fact, people aren’t interested in being sold to at all anymore – being sold to and being spammed to are basically interchangeable.
But people ARE interested in being educated, and they ARE interested in being and entertained. You can’t do those either of those things without content. That’s why, at this stage in the game, we all know that content marketing is important.
So we know that we need content to educate and entertain. But what IS content? What qualifies as content?
An ebook is the most basic type of content, which you’re probably familiar with (especially if you’re in the B2B world). But your company’s blog is also content. A whitepaper or a report or a cheat sheet – all content. There’s also visual content, which many B2B companies are still dipping their toes in, but is really powerful and engaging – infographics, comics, activity books, photos, video…
But don’t panic: you don’t need to make ALL of these kinds of content at once. Good content is anything that shares your company’s voice – your thoughts, your perspective, your knowledge, your ideas, your leadership – with your audience. Experimenting with the FORM of your content is great, but the most important thing is that you have something to say.
Which brings me to the first step of content creation: figuring out what you have to say. In other words, brainstorming.
It’s easy to get stuck if you’re just thinking about the content you NEED. For example, you want to send out an email with a free download, but you don’t have anything for people to download. Or you want to improve your page ranking for a term, but you know better than to keyword stuff. Or your sales team needs something to show prospects, or your competitor just made an amazing YouTube video that went viral. But what do you KNOW? Even better, what does your audience want to know that YOU know?
Here’s a hint: What your audience DOESN’T need to know, or at least not with your content marketing, is how your products work and how great your company is.
Instead, think of yourself as a teacher. What can you teach your audience? At Marketo, we know about marketing, and our customers are marketers – so naturally, we have a fair amount of knowledge that’s valuable to our audience. In all of our content, we share information about being a better marketer. What does YOUR organization know about?
You also want to think about buying stages. At Marketo, we divide our assets into Early, Mid, and Late stage content. Early stage content is for prospects who aren’t ready to buy our product – they might not even know what our product is. At that stage, we focus on educational material that focuses on our core competency (marketing) but doesn’t explicitly plug our product. Mid stage content is meant for prospects who have shown some interest, and late stage content is very product-centric, designed for prospects who may be seriously researching our services. All of these kinds of content are extremely important, but early stage content is a good place to start, because it builds trust and establishes your reputation within your industry.
You might also want to think about arcs and themes, based on product releases, new services, upcoming events, or trends. Company-wide buy-in is crucial at this moment – whether there are five or fifty people on your marketing team. Meet with everyone who might use your content, and figure out some common themes or touchpoints.
Put your heads together: Set up a short, informal meeting with the “idea makers” on your team.Keep it positive. As you bounce ideas off of each other, take a cue from improvisational actors – rather than shooting ideas down, encourage your teammates to keep elaborating and revising.Check out the competition:Inspiration can come from anywhere – even the competition. Keep tabs on your competitor’s content, and think of it as a challenge – can you make something even better?Write it down. There’s nothing worse than a great idea nobody can remember the next day! In the heat of a great brainstorm, make sure someone is taking notes.
Once you know WHAT you want to share with your audience, and which buying stage you want to appeal to, you need an outline of your content piece. Whether you’re writing a blog post, an ebook, an infographic, or a video, you need to hammer out an outline before you start. Write it down. There’s nothing worse than a great idea nobody can remember the next day! In the heat of a great brainstorm, make sure someone is taking notes.
There are two people who need to be present for the creation of your outline: the person who is going to write, draw, or direct the piece of content, and the person who has the most knowledge about the subject matter. Be as detailed as you can with your outline, but break it up into bullet points so that you’re sure to hit all of your points without confusing your audience. As you map out the online, think about the message you’re trying to get across, the information you’re trying to share, and the audience you want to share it with. Here’s a sample outline of an ebook we recently wrote at Marketo – note that we mapped out the concept, sections, and bullet points before we got started.
Now let’s say that you decided to create an infographic, but you don’t have an in-house designer. Or let’s say you want to create an ebook, but you don’t have time to actually write one, or writing isn’t your thing. That shouldn’t be the end of your content creation – why not outsource? At Marketo, we only have 2 people on our content team, so we outsource parts of our content creation pretty frequently, and we’ve developed relationships with designers and writers who we trust to do high quality work. If you need to use an outside company, they should collaborate with you (either in person, or on the phone) to create the outline of your piece.
Identify your “thesis statement.” What point will you illustrate with your content piece? This should only be 1-3 sentences long. Identify your theme. This might be your central metaphor/analogy, or simple the direction you’re envisioning for the art. Use H1s, H2s, and bullet points. The more detailed you are in your outline’s structure, the more organized your finished piece will be. Get a second opinion. Present your outline (a PowerPoint works nicely) to a few members of your team before you move forward.
Once you have a first draft, based on your outline, the editing can begin.
In the first stage of editing (and this applies to any asset, absolutely regardless of the medium) you need to start with larger, conceptual concerns. Focus on the big picture – have you stuck to your outline? Is your message coming across? Is the piece written in a voice that speaks for your company? Is the content truly valuable?
In later edits, you can get more granular, and really look at the piece under a microscope. Are your adhering to your internal style guides? If you use a long em-dash in one sentence, are you consistent throughout? Is everyone’s name spelled correctly? Expect to do several rounds of edits at the very least. The more eyes you can get on your asset, the better. Different people will notice different problems, and catch different mistakes.
Pro tip: If you’re the original writer of the piece, you’ll only hurt yourself (and the piece!) by getting too attached to your original drafts. The better you are at responding to feedback without taking it personally, the better your content will eventually be.
Create an in-house style guide. Does your company write “ebook” or “eBook”? Will punctuation go inside or outside of quotation marks? How will you handle titles? When it comes to grey (or “gray”) areas in spelling and punctuation, the most important thing is to be consistent. Be constructive. If you want something changed while you’re editing, try your best to come up with an alternative suggestion. This will help you illustrate what you’re looking for, even if the writer doesn’t follow your exact suggestion. Agree on a document format and editing tool. We use word documents and make sure that “Track Changes” is selected whenever we edit. Track Changes records the time and author of every revision, for maximum visibility.
Once you feel good about the content, and you’ve had a chance to edit the piece a few times, it’s time to add visual appeal.
Some kinds of content, like infographics, will need a LOT of design, so if you don’t have a design team, and you’re not an artist yourself, you may have to outsource this part. If you do choose to outsource, the designer should be able to provide you with several concepts, and you should have the opportunity to pick your favorite. If you don’t like any of the options, you should feel free to request alternative ideas. Remember, the more specific you can be about what you want, the better.
Once your designer (or you!) has some of the images and text arranged, it’s time for more editing! We like to use PDFs at this stage, because you can highlight text and add comments. Whoever is editing at this stage should be as specific and thorough as possible, because from this point forward, changing things up will only become more of a hassle. For the same reason, you want as many people to give their input at this stage as possible, so that nothing gets missed. But even though this is a collaboration, it’s crucial that one person “owns” the project. That person should review everyone’s comments and edits, to avoid redundant or inconsistent comments. This is a page from an draft of the same ebook I showed the outline for, with comments.
And here’s that same page, after about three rounds of revisions. So whether you’re working with an in-house designer or an agency, think of the early drafts as a starting off point. That said, the fewer revisions it takes before you’re happy with the design, the better. Like every part of content creation, this should be a collaborative effort – you need to be as articulate as possible about what you want, and the designer needs to responsive as possible.
It might seem silly to devote a whole step to the final proof…
But the final proof is your last chance to catch any tiny errors before your content goes live. I’ve talked a lot about how important it is to collaborate on your content pieces, but keep in mind that every time you edit, you create an opportunity to introduce new errors. In the final proof, try to look at your content as if you were seeing it for the very first time. You’d be amazed by what we catch at the last moment!
Whether you’ve put together a digital or a physical piece of content, the moment your piece goes live is a big deal. And in a way, it’s just the beginning.
Webinars, on your website, with emails, on social – get as much out of your content piece as you can.
Now that we’ve covered the step-by-step, let’s talk about a few other basics.
Here’s an example of how we repurposed one of our “big rock” content pieces. But even something fairly short can be repurposed. An infographic or an ebook can becomes slide decks that you post to SlideShare, a blog post can become an ebook. You can also redesign a dated, but still relevant piece to quickly create fresh content.
So what did we learn?
Write what you know. Find the cross-section between your knowledge and your audience’s knowledge gaps. Map to buying stages. As you create your content, have your ideal reader’s buying stage firmly in mind. Collaborate. Every piece of content creation can be improved by collaborative – from ideation to the final proof. Broaden your bandwidth. Don’t be afraid to outsource any aspect of your content creation – but make sure you have ownership and final say. Edit, edit, edit. Expect to revise multiple drafts of every piece you create – nobody gets it perfectly on the first shot. Make the most of it. Repurpose your content. Make your time and energy worth the investment.