This document discusses link building best practices. It provides an overview of Jesse Seogeek's background and experience in search engine optimization. The document then discusses important metrics for evaluating link quality such as relevancy, traffic, and whether a site seems spammy. It also suggests using search operators to more efficiently find quality link prospects and generate links from local events and publications. The document recommends focusing on user impact as an important quality metric and provides additional reading on link building strategies.