The document discusses strategies for lead generation in an era where buyers are increasingly self-directed. It outlines the buying journey and revenue cycle as consisting of top-of-funnel, middle-of-funnel, and bottom-of-funnel stages. The presentation recommends using a mix of content, programs, and metrics to effectively target prospects throughout these stages in order to generate leads, nurture relationships, and ultimately drive revenue. Key strategies involve personalizing experiences based on behaviors, interests, and other attributes to increase relevance. Analytics are also emphasized to optimize performance and prove marketing's value.
You’ve heard the buzz about marketing automation and how it can help maximize your marketing efforts. But do you really grasp its full potential? Get the inside scoop from Jon Miller (@jonmiller), VP Marketing and co-founder at Marketo, the leading marketing automation solution. He is a speaker and writer about marketing best practices, and is the author of multiple books including The Definitive Guides to Marketing Automation, Engaging Email Marketing, and Marketing Metrics & Analytics.
In this presentation, Jon shares an up-close and exciting look into the content marketing, lead generation, and marketing automation strategies that are driving Marketo’s growth, including:
Key trends driving marketing automation
Designing programs to be measurable
Key lessons to improve your performance, profitability, and credibility with marketing metrics and analytics
How the experts at Marketo do it themselves, including actual examples of how Marketo’s smart and innovative programs produce eye-popping results, such as:
147% increase in nurture email click rates
50% gain in marketing qualified leads at 33% less cost per lead
40% improvement in sales productivity
BMA Phoenix is thrilled to welcome Jon to the Valley and to offer this unique opportunity for our members and friends to learn from a renowned leader in marketing automation, metrics and analytics.
Social Media Sharing - It's Kind of a Big DealMarketo
Social media sharing is a big deal for the modern marketer. If you’re not leveraging social media to drive awareness and leads for your business, you’re missing out! Watch this webinar with Marketo and GaggleAMP to discover how to tap into the full potential of social media marketing. Learn how to amplify and track the impact of social in content-driven lead generation campaigns and how to maximize the integration of social sharing and marketing automation.
Plus, get best practices for encouraging your colleagues to take part in your social media efforts.
Listen in as Carra Manahan of Marketo and Glenn Gaudet of GaggleAMP help you discover how to:
-Incorporate social sharing into your marketing campaigns
-Improve lead generation and tracking
-Conduct referral contests
-Manage message quality and provide privacy
Marketo presentation on Marketing Automation during the Masterclass on Tour "Digital & Social Marketing" - Dublin (September 2013)
More information at MasterclassOnTour.com
B2B B2C Marketing Strategies That Work for BothSilverpop
The marketing divide is diminishing. B2B scores leads and B2C sends offers. B2C incorporates dynamic content while B2B nurtures prospects from interest to conversion. Both sets of marketers can learn from each other. Silverpop conducted a survey of B2B and B2C marketers to find out which tactics work best. Discover some of the best segmenting techniques used by both groups, and the kinds of email marketing campaigns that drive the best results. You’ll learn:
• How B2B marketers can benefit from sending messages at just the right time
• How B2C marketers can use lead scoring methodology to enhance sales and ROI
• The benefits both can receive from incorporating social media into the mix
Presented by Will Schnabel, Silverpop at the Online Marketing Show in London, June 30. 2010.
Women In Automotive 2016 - Dena Denman & Jessie HochhalterChristina Fowinkle
Digital Roadmap to Purchase - and the Changing Female Shopper
Consumer behavior has changed forever. Today's battle for hearts, minds and dollars is won (or lost) in micro-moments-intent-driven moments of decision-making and preference-shaping that occur throughout the entire consumer journey. It's no surprise that consumers turn to digital - especially mobile - as they shop for a car. We will weave in some data on the female shopper micro-moments.
You’ve heard the buzz about marketing automation and how it can help maximize your marketing efforts. But do you really grasp its full potential? Get the inside scoop from Jon Miller (@jonmiller), VP Marketing and co-founder at Marketo, the leading marketing automation solution. He is a speaker and writer about marketing best practices, and is the author of multiple books including The Definitive Guides to Marketing Automation, Engaging Email Marketing, and Marketing Metrics & Analytics.
In this presentation, Jon shares an up-close and exciting look into the content marketing, lead generation, and marketing automation strategies that are driving Marketo’s growth, including:
Key trends driving marketing automation
Designing programs to be measurable
Key lessons to improve your performance, profitability, and credibility with marketing metrics and analytics
How the experts at Marketo do it themselves, including actual examples of how Marketo’s smart and innovative programs produce eye-popping results, such as:
147% increase in nurture email click rates
50% gain in marketing qualified leads at 33% less cost per lead
40% improvement in sales productivity
BMA Phoenix is thrilled to welcome Jon to the Valley and to offer this unique opportunity for our members and friends to learn from a renowned leader in marketing automation, metrics and analytics.
Social Media Sharing - It's Kind of a Big DealMarketo
Social media sharing is a big deal for the modern marketer. If you’re not leveraging social media to drive awareness and leads for your business, you’re missing out! Watch this webinar with Marketo and GaggleAMP to discover how to tap into the full potential of social media marketing. Learn how to amplify and track the impact of social in content-driven lead generation campaigns and how to maximize the integration of social sharing and marketing automation.
Plus, get best practices for encouraging your colleagues to take part in your social media efforts.
Listen in as Carra Manahan of Marketo and Glenn Gaudet of GaggleAMP help you discover how to:
-Incorporate social sharing into your marketing campaigns
-Improve lead generation and tracking
-Conduct referral contests
-Manage message quality and provide privacy
Marketo presentation on Marketing Automation during the Masterclass on Tour "Digital & Social Marketing" - Dublin (September 2013)
More information at MasterclassOnTour.com
B2B B2C Marketing Strategies That Work for BothSilverpop
The marketing divide is diminishing. B2B scores leads and B2C sends offers. B2C incorporates dynamic content while B2B nurtures prospects from interest to conversion. Both sets of marketers can learn from each other. Silverpop conducted a survey of B2B and B2C marketers to find out which tactics work best. Discover some of the best segmenting techniques used by both groups, and the kinds of email marketing campaigns that drive the best results. You’ll learn:
• How B2B marketers can benefit from sending messages at just the right time
• How B2C marketers can use lead scoring methodology to enhance sales and ROI
• The benefits both can receive from incorporating social media into the mix
Presented by Will Schnabel, Silverpop at the Online Marketing Show in London, June 30. 2010.
Women In Automotive 2016 - Dena Denman & Jessie HochhalterChristina Fowinkle
Digital Roadmap to Purchase - and the Changing Female Shopper
Consumer behavior has changed forever. Today's battle for hearts, minds and dollars is won (or lost) in micro-moments-intent-driven moments of decision-making and preference-shaping that occur throughout the entire consumer journey. It's no surprise that consumers turn to digital - especially mobile - as they shop for a car. We will weave in some data on the female shopper micro-moments.
A Tale of Two Journeys: Delivering Engaging Content to Your Buyersion interactive
ion's November webinar comparing the buyer's journey through static content versus interactive content and how you can use interactive digital dialog to provide rich insights to sales and marketing.
Email marketing report by netCORE: How India Reads EmailsNetcore Solutions
Insights from 4 billion emails that gives a perspective on customer’s email reading patterns and helps marketers device a robust email marketing strategy.
Business To Business Buying And Selling Management Powerpoint Presentation Sl...SlideTeam
Widen your trade domain by utilizing these Business To Business Buying And Selling Management PowerPoint Presentation Slides. Employ our omnichannel marketing PPT templates to form a business plan focused on worldwide trends. Showcase the company’s organizational structure and business infrastructure through our electronic commerce PPT visuals. Take the assistance of these market strategy PPT layouts to identify the right target market and audience to generate as well as nurture the leads. Display the process of supply chain management by implementing our innovatively crafted PowerPoint presentation. Utilize this e-business PowerPoint visual to illustrate the strategies on customer relationship management. The additional slides provided at the end of this strategic management PPT presentation allow you to add suitable and apt PPT layouts with the proper column, pie, area, and line charts. Optimize your trading and branding globally with the help of our e-environment PowerPoint visual. Download this complete PPT deck and make this e-business PPT slideshow your source to highlight the importance of business-to-business commerce for your company. https://bit.ly/3tMRFC6
Marketo Secret Sauce: Modern Marketing Case Study - Matt ZilliMarketo
Matt Zilli, Director of Product Marketing at Marketo, dives into Marketo's "secret sauce" and how to achieve better marketing results in the new digital age.
Our team of email consultants have analysed millions of emails, searched for patterns and identified the top 5 trends that you as an email marketer cannot afford to ignore as you lay the foundation of your 2015 email marketing strategy.
[Text SCRATCHOFF to 44544] - [Text SELFIE to 44544]
Opt4Deck of some creative Mobile Programs to help drive folks to your locations as well as interactive lead-capture campaigns, like Scratch/Branded Selfies which can also highlight & generate additional sponsorship revenue…
Easy To Get Started!
Opt4Mobile.com
877.674.6784
Smarter Marketing for Better Results: Marketo's "Secret Sauce" Case Study - C...Marketo
Chandar Pattabhiram, VP of Product and Corporate Marketing at Marketo, dives into Marketo's "secret sauce" and how to achieve better marketing results.
Marketers today hear a lot about the promise of Marketing Automation. But much of what they hear focuses on the conceptual aspects of the technology, leaving marketers unsure exactly how it all works within their daily routine. In this session we'll dig down a few layers and highlight 5 specific use cases that clearly demonstrate the ability of Marketing Automation to drive better results.
This presentation was given by Karl Wirth, Marketo's Director of Product Marketing, at NEDMA's 2014 Marketing Technology Summit.
The Survivalist's Guide to Data-Driven MarketingMarketo
In this presentation from Heidi Bullock, VP of Demand Generation at Marketo, she shares how to become more data-driven, forecast more accurately, and determine the right metrics to measure in order to improve your marketing efforts.
A Tale of Two Journeys: Delivering Engaging Content to Your Buyersion interactive
ion's November webinar comparing the buyer's journey through static content versus interactive content and how you can use interactive digital dialog to provide rich insights to sales and marketing.
Email marketing report by netCORE: How India Reads EmailsNetcore Solutions
Insights from 4 billion emails that gives a perspective on customer’s email reading patterns and helps marketers device a robust email marketing strategy.
Business To Business Buying And Selling Management Powerpoint Presentation Sl...SlideTeam
Widen your trade domain by utilizing these Business To Business Buying And Selling Management PowerPoint Presentation Slides. Employ our omnichannel marketing PPT templates to form a business plan focused on worldwide trends. Showcase the company’s organizational structure and business infrastructure through our electronic commerce PPT visuals. Take the assistance of these market strategy PPT layouts to identify the right target market and audience to generate as well as nurture the leads. Display the process of supply chain management by implementing our innovatively crafted PowerPoint presentation. Utilize this e-business PowerPoint visual to illustrate the strategies on customer relationship management. The additional slides provided at the end of this strategic management PPT presentation allow you to add suitable and apt PPT layouts with the proper column, pie, area, and line charts. Optimize your trading and branding globally with the help of our e-environment PowerPoint visual. Download this complete PPT deck and make this e-business PPT slideshow your source to highlight the importance of business-to-business commerce for your company. https://bit.ly/3tMRFC6
Marketo Secret Sauce: Modern Marketing Case Study - Matt ZilliMarketo
Matt Zilli, Director of Product Marketing at Marketo, dives into Marketo's "secret sauce" and how to achieve better marketing results in the new digital age.
Our team of email consultants have analysed millions of emails, searched for patterns and identified the top 5 trends that you as an email marketer cannot afford to ignore as you lay the foundation of your 2015 email marketing strategy.
[Text SCRATCHOFF to 44544] - [Text SELFIE to 44544]
Opt4Deck of some creative Mobile Programs to help drive folks to your locations as well as interactive lead-capture campaigns, like Scratch/Branded Selfies which can also highlight & generate additional sponsorship revenue…
Easy To Get Started!
Opt4Mobile.com
877.674.6784
Smarter Marketing for Better Results: Marketo's "Secret Sauce" Case Study - C...Marketo
Chandar Pattabhiram, VP of Product and Corporate Marketing at Marketo, dives into Marketo's "secret sauce" and how to achieve better marketing results.
Marketers today hear a lot about the promise of Marketing Automation. But much of what they hear focuses on the conceptual aspects of the technology, leaving marketers unsure exactly how it all works within their daily routine. In this session we'll dig down a few layers and highlight 5 specific use cases that clearly demonstrate the ability of Marketing Automation to drive better results.
This presentation was given by Karl Wirth, Marketo's Director of Product Marketing, at NEDMA's 2014 Marketing Technology Summit.
The Survivalist's Guide to Data-Driven MarketingMarketo
In this presentation from Heidi Bullock, VP of Demand Generation at Marketo, she shares how to become more data-driven, forecast more accurately, and determine the right metrics to measure in order to improve your marketing efforts.
From Startup to IPO: How Marketo Drives Growth with ContentKapost
This presentation comes to us from Jon Miller of Marketo, who explains the central role of content in Marketo's broader marketing initatives, including how to measure success and tie content to revenue.
Going beyond social listening with predictive social analyticsViralheat
Most companies have invested in some level of social listening, using social media monitoring tools that capture customers conversations. However, that's typically as far as most companies go generating just a list of conversations without any identifiable business outcomes. Appia and T-Mobile will talk about the future of social media marketing and how they are using Viralheat to predict customer behavior and lead identification. This allows their marketing and sales teams to not only identify hot leads, but also to immediately engage with them and increase the chance of conversion.
Attract and Convert More Top-of-Funnel BuyersMarketo
Find out how Innotas was able to leverage Captora to understand buyer needs, create campaigns at scale, convert them to leads at the top of the funnel, and then, with the power of Marketo, use that intelligence to turn those leads into customers.
The overall benchmark for the online customer experience has risen dramatically. Businesses are faced with new challenges and will need to experiment with a variety of channels, deploy their budget strategically, and continue to analyze what is working for them. How can you grow your businesses in this busy market? You will need to level up your marketing game.
You’ll learn:
-Tips for personalizing your customer journey
-How to coordinate a cross-channel strategy
-Ways to analyze what’s working in order to grow your business
Industry Success: Bring Your Content and Demand Generation Teams TogetherMarketo
How can marketing teams stand out in the digital world that is oversaturated with content, emails, and virtual events? One of the ways to achieve efficiency and success is to bring the content, demand generation, and industry teams together to ensure close collaboration.
You'll learn:
-How to approach content strategy design with demand in mind
-What makes the partnership between content and industry teams so valuable
-Why joining the forces enables powerful customer journeys
Customer-First: Embedding Experience Design in Your GTM StrategyMarketo
Customers are the lifeblood of every business, but how many companies can say that they truly have a customer-centric go-to-market strategy? With so many touchpoints in a customer’s lifecycle, there are innumerable ways to misstep and think about what makes sense for your company instead of who your company serves.
Are you segmenting in ways that make sense for your audience? Are you creating marketing events and programs that bring the right types of customers together? When you speak to your audience, are you speaking in their language?
You'll learn:
-Dos and Don’ts of account segmentation
-Creative ways to think through programs and activities
-How to connect with your customers in meaningful ways
Prove Your Marketing Impact: The Fundamentals of Marketing AttributionMarketo
Every marketing team faces the challenge of proving direct impact to the bottom line, but it’s no longer enough to show email metrics or the number of leads generated. In order for marketing to earn its seat at the table, the C-suite needs to know how it translates to revenue for the business.
You'll learn:
-Why attribution is essential to modern marketing teams
-How to establish marketing KPIs that align with business objectives
-How to think like the C-suite in your marketing strategy and reporting
Prove and Improve Your Marketing Impact in 2021Marketo
Many marketing teams are starting 2021 with limited resources, so it is more important than ever before to make your marketing dollars count and consistently optimize your marketing strategy. Fortunately, we have an expert who can help set you up on the right path.
Watch our webinar, Prove and Improve Your Marketing Impact in 2021. Featured speaker Matt Erstad, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale this year.
During this webinar, you will:
-Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns
-Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts
-Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs
-Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know
What's in Store for Marketing Operations in 2021Marketo
As businesses pivot their strategies and start to incorporate new technologies into the mix this year, marketing operations is becoming even more crucial when it comes to keeping the leads flowing and the ROI growing.
Watch Alex Fleming, Head of Marketing Operations, Adobe Experience Cloud, present his webinar: What's in Store for Marketing Operations in 2021.
In this webinar, you'll learn:
-Tips and best practices on how to integrate new technologies into your mix
-Predictions about what's yet to come in marketing operations this year
-How to prioritize and structure your team for success
How to Bring Sales and Marketing Together in 2021Marketo
Marketing and sales have traditionally gone head-to-head. But as we jump into a new year, it’s more important than ever that these two teams come together.
Watch Sam Gong, BDR Director, Adobe Experience Cloud, for his webinar: How to Bring Sales and Marketing Together in 2021.
In this webinar, you'll learn:
• How to create your all-star team
• Tips to drive better results for your business in 2021
• How to bring sales and marketing together in the new year
Demand Generation New Year Planning Session: How to Stand Out in 2021Marketo
An ever-changing environment can shift business priorities in an instant, but one thing remains the same — demand generation has a significant impact on the bottom line.
So, what happens in 2021? And how can we prepare?
In this webinar, you'll learn:
• How to achieve growth with limited resources
• Why and how intent data can be a core part of your strategy
• Simple tactics and optimization techniques to move the needle
Field Marketing in the New Year: Preparing and Planning Events in 2021Marketo
Field marketers have been forced to think outside the box this year as events moved from in-person to digital.
So, what happens in 2021? And how can we prepare?
Join Caroline Hull, Director of Commercial Field and Partner Marketing, Adobe Experience Cloud, for her webinar: Field Marketing in the New Year: Preparing and Planning Events in 2021.
In this webinar, you'll learn:
• How event marketing has changed drastically over the past year
• The silver lining to the sudden chaos
• How to start planning for your virtual events in 2021
Scroll-Stopping Digital Ads: Planning for Success in 2021Marketo
2020 has completely shifted the digital advertising space. Fortunately, digital marketers are pretty experienced at adapting to change.
But as adaptable as you may be, it never hurts to get ahead!
Join Paulo Martins, Head of Global Digital Marketing, Commercial – Adobe Digital Experience, for his webinar: Scroll-Stopping Digital Ads: Planning for Success in 2021.
In this webinar, you'll learn:
• Predictions on what's to come in the digital marketing space in 2021
• Tips and advice on how you can prepare and plan campaigns for the new year
• Which digital trends to keep your eyes on
The New Age of Marketing: Predicting, Planning and Prepping for 2021Marketo
It’s about time we start wrapping up 2020! Even though everyone wants this year to finally be over, when it comes to planning for 2021, we need to be real. There are tons of valuable takeaways and lessons we need to take with us if we want to be sure that 2021 is as successful as possible.
We want to help make 2021 an amazing year! Watch Michael Madden, Director of Commercial Demand Generation, Adobe Experience Cloud for his webinar: The New Age of Marketing: Predicting, Planning, and Prepping for 2021.
In this webinar, you'll learn:
• Which key takeaways from 2020 we should keep in mind going forward
• Essential planning tools for the new year
• Tips on how you can prepare to be successful in 2021
Future Proof: How to Create a Lead Scoring Model That ScalesMarketo
With the right lead scoring model in place, you and your team are able to make the most out of every lead that enters your pipeline.
Kylie Alexander, Marketing Operations Manager at Adobe, covers how you can create a lead scoring model that will scale with your business.
You'll learn:
-How to partner with the right stakeholders to make decisions that are aligned across the business
-Lessons the Marketo Engage operations team has learned so you don't make the same mistakes
-How to plan for a scoring model that will scale
Um die digitalen Erlebnisse zu ermöglichen, die den immer komplexeren Bedürfnissen der Käufer gerecht werden und das Wachstum vorantreiben, brauchst du vorausschauende Lösungen. Hört von Kathrin Thorburn, Solution Consultant von Marketo Engage, die neuesten Innovationen von Marketo Engage informiert euch über all die aufregenden neuen Produktfunktionen, die jetzt verfügbar sind, sowie die, die später in diesem Jahr auf euch zukommen.
Lerne mehr über die Marketo Roadmap Themen und welche Innovationen damit verbunden sind.
Marketing Through the Funnel: Tips for Small Yet Powerful TeamsMarketo
Marketing goals are lofty and it often takes a lot of hands on deck to make them happen. But what if you don’t have enough hands? Or budget? Or time?
Join our Commercial Demand Generation team for their webinar, Marketing Through the Funnel: Tips for Small Yet Powerful Teams, to learn how they overcame these common marketing barriers and get some tips for how small teams can scale their efforts throughout the marketing funnel.
You'll learn:
-What mix of channels will help you see the most results
-How marketing automation helps small teams scale
-How to structure small teams in order to get the most done
Marketing Attribution: The Journey from Cost Center to Cash CowMarketo
Featured speaker Andy Schneider, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale.
During this webinar, you will:
-Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns
-Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts
-Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs
-Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know
The Total Economic Impact of Marketo EngageMarketo
In this webinar, you'll hear from a top marketing analyst on how the world of marketing is changing and why investment is crucial. Next, we’ll share the results of a recent ROI study commissioned by Adobe and conducted by Forrester Consulting, an independent research firm. This study quantifies the value of Marketo Engage, based on interviews with real customers. Finally, you'll hear from a Marketo Engage customer to hear her personal story of driving martech investments, transformation and value at her company.
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...Marketo
Artificial intelligence has demonstrated that it has powerful potential across many industries. According to reports, however, most marketers don't realize that AI and Machine Learning can be used to dramatically streamline and scale marketing efforts.
Marketo Engage makes it simple and seamless to implement AI in your predictive marketing strategy.
Watch as Alexandra Quick (Product Marketing Manager at Adobe) and Badsah Mukherji (Senior Manager, Marketo Engage Product Management at Adobe) share their insights around Artificial Intelligence and the many ways your team can put it to work within Marketo Engage.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
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- How to streamline operations with automated policy checks on container images
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23. Earlyleadership and
Stage
Thought
enjoyable content to build
brand, awareness, and desire
Middle buyers find
Stage
Tools that help
you when they are looking
for solutions
Late Stage
Company-specific
information to help evaluate
and reaffirm selection
Blog, e-books, research data,
funny videos, curated lists,
infographics, webinars
Buying guides, RFP templates,
ROI calculators, definitive guides,
analyst reports
Pricing, demos, services
information, 3rd party reviews,
customer case studies
Gated?
NO
YES
MOSTLY
NO
At each stage, focus on Information Needs more than Format
Our #1 secret is that we believe that buying has changed forever, and that marketing and sales need to change as well.Not that long ago, there were few 3rd party sources of information – information scarcity – which meant that a buyer had to get most of their information from sales. In this world, it made perfect sense for marketing to pass all leads over to sales. It also meant we lived in a world of attention abundance, with fewer channels competing for a buyer’s attention. Traditional marketing, characterized by Mad Men-style marketing, grew up in this era.
But now, there is an explosion of readily available information… According to IBM, we create 2.5 quintillion bytes of data — so much that 90% of the data in the world today has been created in the last two years alone.This is a recent phenomenon…When Marketo was founded in 2006, the iPhone didn’t exist, Twitter had not launched, and Facebook was only for college students. All this data = buyers today are more empowered. The Web provides them with instant information gratification. They can access detailed specs, pricing, and reviews about goods and services 24/7 with a few flicks of their thumbs. Meanwhile, social media encourages them to share and compare, while mobile devices add a wherever/whenever dimension to every aspect of the experience. Result: Forrester Reports that 65-90% of buying process is complete when consumer is walks into store/branch/dealer, or contacts salesRequires deep changes in how we market to consumers. That’s how we approached our marketing process at Marketo.
Changed buyer
With this change, marketing has the opportunity to seize the day and take a much larger share of revenue – since Marketing is responsible for that 70%. Requires Marketing to think as rigorously about their process as Sales typically thinks about their. Here’s Marketo’s…. Let me explain.
In traditional marketing, companies needed to rent (or beg) attention from other people’s media. Whether it’s a display ad on a website, a booth at a tradeshow, or an email sent to a third-party list, companies are essentially “renting” attention that someone else built. This can be effective, but it’s also expensive – and become less effective with attention scarcity. In contrast, with inbound marketing, companies build up their own audience and attract their own attention. Marketing needs to become like a publisher. Build your own audience and attention. Examples:superbowl add, regular tradeshow booth = rented attention. Examples of owning: rockstar tour vs tradeshow booth; blog vs traditional PR; our weekly webinar
Map content to the buying stage {keep it short}
Explain
We create a ton of content… go to marketo.com/resources
Some systems are simple, but require manual repetition of basic tasks, over and over again. In Marketo, not only are campaigns launched rapidly, they can be replicated in a matter of seconds, as only Marketo offers the ability to clone a campaign, including all of its assets, in a single click.
Take a webinar for example. You’ll have the email invites, registration page, reminders, follow-ups, and more. Once the webinar is cloned, simply change the date, title, description and more, and all of the assets in the cloned campaign will be updated in one fell swoop.
Unlike Moz, we have a sales team (not ecommerce).
You can do this simply by creating more content, but we’ve found it helps to push your message sometimes!
What I want to focus on here is two models that you can use to calculate the ROI yourself. In the first, the key is to estimate
So how can we be more relevant and engaging?You can’t be relevant if you’re broad.We know batch and blast does not work – it is simply less engaging. One way is to be more targeted – smaller sends = more engaging. Engagement Score enables marketers to quickly judge how effectively each piece of content is engaging prospects and customers over time… combines open, click, unsubscribe, conversion, and so on into a single metrics.
18 triggers11 batches19 campaigns to manage the whole thing
Not all segments need to be different email versions
The key to relevance is behavioral targeting.So you want relevancy and engagement – but this requires sophisticated targeting that combines online body language (web traffic, search behavior, email response) plus transactional data plus with lifestyle and demographic data (personas)When behavioral cues are not used, email can be experienced as a dissonant interruption. What the sender considers a coordinated "drip campaign" may feel more like water torture to the receiver.
Here’s an example of how Marketo created even more relevance.Topic of interest nurturing: Nurture tracks based on four different topics that we thought our customers were interested in (email, social marketing, marketing automation, and Microsoft Dynamics). Welisten for signs that may be interested in this (events attended, web visits, keywords used etc.), and if so assign them to the specific track nurture track. If they get to the end of that specific track, we put them back to regular until they do something else specific.
Result: Big lift!More on our blog about this: http://blog.marketo.com/blog/2013/06/topic-of-interest-based-nurturing.html
While this may be straightforward for programmers, it’s a foreign language to most marketers…This makes the marketer reliant on technical resources for anything that’s not simple, especially anything that incorporates behaviors beyond email open and click
Mention Positive and Negative Demo Score
Here’s how Marketo does it. Latent behaviors – interestActive behaviors – buying intent
Active vs Latent Leads – very different follow-up. Active <5 min response. Latent, craft a personalized message.
Many marketers are perceived as a cost center. You can’t expect your organization to place value on something you’re unable to quantify. But when you do use the right metrics and processes, there is nothing more powerful to help marketing earn it’s rightful seat at the revenue table.Here I show you how Marketo does it.
Step 1: Important to track all touches
Step 1: Important to track all touches
Here we see what works for Marketo (over the last 12)58% ofpipeline from Inbound activities
With this change, marketing has the opportunity to seize the day and take a much larger share of revenue – since Marketing is responsible for that 70%. Requires Marketing to think as rigorously about their process as Sales typically thinks about their. Here’s Marketo’s…. Let me explain.
ModelNote Success Path and Detours; Inventory and SLAs
Google Analytics for Revenue
Three benefits to owning your own attention
Treat consumers as partners…not just customers 71% of consumers trust solutions that provide useful info without trying to sell them something Acknowledge and respect consumers’ evaluation/consideration processes 85% trust solutions that walk them through various paths toward decisions, rather than just providing answers Support consumers after purchase 62% of consumers trust solutions that provide info and tools for using products they’ve bought Demonstrate an understanding that consumers’ lives change 83% trust solutions that include resources for using products every step of the way, as needs evolve Build engagement solving consumers’ large and small challenges 85% trust solutions that use ads/sponsored content to inform, help with a need