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Magellan™ 9800i
June 2013
Introducing Magellan 9800i
 High-Performance Imaging
 Improved Operational Effeciency
 Improved Shopper Experience and Interaction
 Reduced Losses from Shrink
 Improved Serviceability and Support
 Product Configuration Information
2
High Performance Imaging
3
High Performance Imaging
Advances for Uses In AIDC
Strides in Imaging Technology
Have Been Enabled By:
Advances in Imagers (cameras)
New illumination technology helps
imagers “see”
High speed, low cost processors
Advanced software development
4
Why Imaging Technology For AIDC?
The Advantages of Imaging:
Can read bar codes in any orientation
Can read 2D bar codes
Read bar codes from smartphones
(e-coupons, loyalty cards)
Capable of very high speed reading
Enables new, revolutionary form factors
to fit any environment
Completely solid-state – no moving parts
Can be also used to capture images for
item recognition
5
Imaging Enables New Form Factors
6
The Checkout Experience
 Improving the in-store shopping experience is priority one for
retailers around the world
 Shortening checkout wait times and offering multiple checkout types
that match the shoppers’ objectives for a specific shopping trip
 The ability to quickly interact with the retailer using mobile coupons
and loyalty programs is critical
 New technologies and solutions allow retailers around the world to
re-invent the retail checkout to improve the shopping experience
7
Improved Operational Efficiency
8
Designed for High Volume Checkout
9
Magellan 9800i Performance
 Base MG9800i scanning performance
equal to MG8500Xt – fastest in the
world
 Top Down Readers (TDR) add
additional performance by reducing
orientation
 Items with labels on top of package
and high leading edge labels
 TDR allows shopper to scan their own
cell phone mobile coupons or loyalty
card
 Concurrent while associate is scanning
 MG9800i reads any 2D code
 Does not require a separate scanner
 Checker need not perform an
additional activity
10
What About Top Down Reading?
 Top down reading with all laser scanners is very limited due to the
angle of the laser pattern
 In many cases, the cashier still has to tilt the item to be read, slowing
down the scanning speed
11
Increased Top Down Reading
Performance
 Exclusive optional 30.5 cm / 12 inch
top down reader (TDR) on the
Magellan 9800i can read top-marked
items without tilting
 TDR also provides additional plane to
read leading side bar codes and
further increase throughput
 Requires a small adjustment to
touchscreen position
12
Comparisons With Current Laser
Scanners
13
2D Bar Code Reading in All Planes
Reads All Retail 2D Bar Codes
QR Code
PDF417
Data Matrix
Aztec Code
14
Good Ergonomics Start with a
Targeted Scan Zone
 Laser scan zones with expanding
patterns encourage inefficient
scanning
 Farther from window, the more space
between scan lines
 Cashiers scanning at vertical window
miss the horizontals
 MG9800i has clearly defined scan
zone
 Scan zone is focused directly over
horizontal scan window
 All three scan planes converge at
horizontal window providing
maximum scan coverage
15
Improved Ergonomics
16
Image Capture at the POS
 Magellan 9800i with the Top Down
Reader (TDR) able to conveniently
capture images
 Cashier places or holds the item
below the TDR and presses image
capture button
 Image written to SD card or sent
directly to POS host via the OPOS
Image command:
 Drivers license
 Not on file items
 Checks or return receipts
 Damaged goods
 Image file types:
 JPEG, BMP, TIFF
 Adjustable resolution
17
Customizable Sounds
The issue:
Only a limited number of hardware-
generated sounds are available
Datalogic provides an unlimited range
of sounds so that retailers can
communicate the status quickly to the
associate, i.e., when there is a ‘not on
file’ prompt or when the scanner is
deactivated, etc.
Magellan 9800i implements the
use.wav files to generate all sounds
The sounds (prompts) now simulate
ringtones on a mobile phone
18
Improved Shopper Experience and
Interaction
19
Advantages of a More Intelligent
Design
Lower bonnet height
(only 6.8 cm / 2.7 in high!)
Removes barrier between cashier and
customer
Adds easy and intuitive interaction point
for shoppers
Allows for a lower touchscreen position
for seated cashiers
Also allows lower customer touchscreen
in self-checkout
Improves accessibility for all shoppers to
the touchscreen selection buttons
20
Datalogic Illumix™ Intelligent
Illumination Technology
 Provides correct illumination for
high speed data capture
 Captures images at 80+ inches/sec
(IPS)
 Reads bar codes from mobile phones
 Enables reading like mobile coupons
and customer loyalty cards
 Provides consistent performance
 From dark to very bright, sunlit
applications
 Optimizes imager settings for image
capture
21
Reading Mobile Coupons & Loyalty
Cards
 Customer initiated and controlled
cell phone reader
 Very easy reading of mobile
coupons, loyalty cards, gift cards,
etc.
 Conveniently located mobile reader
faces the customer at a comfortable
read height
 Independent ON and GOOD READ
indicator
 Can be used concurrently with
scanner to maximize throughput
 Improves the shopping experience
for the customer
22
Reduced Losses from Shrink
23
Sensormatic and Checkpoint EAS
Antenna
 Designed to accommodate the after-
market installation of EAS antennas
from multiple suppliers
 Supports Interlock for both
Checkpoint and Sensormatic to
assure read before deactivation
control
 Supports the Datalogic intelligent
SmartSentry bi-directional interface
for maximum control over EAS events
with Sensormatic EAS controllers
24
Magellan Scale Technology
 Certified Retail Scales
 Contact Datalogic for regional
certification information
 30 lb. x .01 lb. increments
 15 kg x .005 kg increments
 Fast Settling Time
 High Resolution Scale Option
 Can legally / accurately weigh lower
weight, high priced items such as
specialty teas, herbs, mushrooms, etc.
25
Scale Type Pounds Grams
Standard Min. = 0.2 Min. = 100
High Resolution Min. = .01 Min. = 40
Shrink at the POS
How does the retailer incur produce shrink at the POS?
Long produce hangs over edge of the scale platter onto the checkstand
Associates can misplace average-sized produce
Bagged produce leans against the vertical window
Creating weighing error and lost revenue
26
How Important is Produce Shrink?
 Produce department sales account for 12% of all supermarket sales
 Average annual sales of produce per store was $1,384,415
 On a scale of 1 to 6, where 6 is very serious, the highest problem facing
produce departments was wholesale prices and this ranked 4.42
 Shrink/Spoilage ranked a 4.26, it was the fourth highest problem!
27
Shrink Data on Random Weight
Produce
 31.6 % of all produce sales are
random weight fruits*
 31.5% of all produce sales are
random weight produce*
 This means that 63.1% of all produce
sales are random weight
*2011 Nielson Perishables Group Fresh Facts
28
The All-Weighs™ Scale Platter
POS Shrink Savings on Long / Bagged Produce
Vertical Window moves as part of the scale platter
When produce leans against vertical window, scale weighs accurately!
Significant reduction in produce shrink
Faster transaction time
Saves up to 3.0% of weighed produce
29
Larger All-Weighs Scale Platter
 Weight area on Magellan 9800i is 20% longer than other bi-optics
 Does not include the All-Weighs use of the bonnet
 Faster and easier for cashiers to place produce on scale platter
 Significantly reduces risk of produce hanging over platter
 Reduces the potential for shrink
30
All-Weighs Scale Platter Improved
with ScaleSentry™
 Associate turnover is high and
proper training is not always
possible
 Associates are pressured to
increase throughput
 Variable weight shrink is not
measured like
throughput and is therefore
invisible
 Infrared beams monitor scale
platter side edges for
overhanging items
31
All-Weighs Platter with ScaleSentry
Return on Investment (ROI)
FOR…
Every $1 billion in total sales
AND IF…
12% is produce ($120 Million)
AND IF…
63.1% of produce is weighed ($75.7M)
Just a .5% improved weight accuracy
EQUALS…
 $378,500 in savings!
(This does not include pre-packaged, bar
coded fruits and produce)
32
Improved Serviceability and Support
33
Designed for Ease of Service
 Lift Handles for easy installation and
removal
 Micro USB port for PC connection
 Magellan OSP utility for programming
and downloading
 Analysis of scanner health files and
troubleshooting data
 Accessed without removing scale and
subsequent re-calibration
 SD card port for simple updating of
application and configuration as well
as data tracking
 Interconnect cables exit at rear to
keep them out of harms way
 Cables and ports are color coded for
ease of installation
34
Managing Software and Data
 Application and Configuration
Customization Tools
 Magellan On-Screen Programming PC
tool via USB
 Load software from Micro-SD card
 Traditional programming bar codes
 Host download utilizing OPOS and
JPOS
 Software upgrades via Micro-SD card
 Upgrade from 1D bar codes to 2D bar
codes
 Write diagnostic information to SD
card
35
Remote Management Capability
 Operates with OPOS and JPOS
enabled systems
 Scanner use and health statistics
 Scanner model number, serial
number, software version, etc.
 Host Download: enterprise-wide
updating of scanner application code
and configuration
 For main scanner and optional TDR
reader
 Addressable download for attached
Datalogic handheld scanner
 Can update application code in any
programmable device within the main
scanner
 Supports IBM Director and Avalanche
Applications
36
Summary
37
Product Configuration Information
38
Product Configuration Information
 Glass Options
 Imager friendly, Datalogic Clear™ Glass
 Developed in partnership with manufacturer specifically for imaging scanners
 Lifetime Guaranteed, Sapphire Laminated Glass
 Three Scanner Lengths
 Long: 50.8 cm / 20.0 in
 Medium: 40.1 cm / 15.8 in
 Short: 35.6 cm / 14.0 in (not available with scale)
 Two Mount Options
 Hanging, flange mount
 Shelf mount
39
Product Configuration Information
 Scanner Only and Scanner/Scale Weight Only Models
 Scanner/Scale models (Contact sales for local regulatory approvals)
 Datalogic integrated scanner/scale (lb. or kg)
 Available in a standard resolution or high resolution scale
 Single head or dual head scale displays
 Factory pre-verified available for European Community
 Scales are pre-calibrated and sealed
 Adaptive Scanner Only models - Accept scales from:
 Mettler-Toledo
 Bizerba
 Others
 Top-Down-Reader (TDR) Modules
 30.48 cm / 12.0 in and 17.78 cm / 7.0 in modules available
 Multiple retail POS interfaces standard in every unit
40
41
Datalogic ADC, Inc.
959 Terry Street
Eugene, Oregon USA
Tel. +1 541 683-5700
Toll Free in the US: 1 800 695-5700
Fax +1 541 345-7140

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DATALOGIC Magellan 9800i - Multi-Plane Imaging Scanner and Scales

  • 2. Introducing Magellan 9800i  High-Performance Imaging  Improved Operational Effeciency  Improved Shopper Experience and Interaction  Reduced Losses from Shrink  Improved Serviceability and Support  Product Configuration Information 2
  • 4. High Performance Imaging Advances for Uses In AIDC Strides in Imaging Technology Have Been Enabled By: Advances in Imagers (cameras) New illumination technology helps imagers “see” High speed, low cost processors Advanced software development 4
  • 5. Why Imaging Technology For AIDC? The Advantages of Imaging: Can read bar codes in any orientation Can read 2D bar codes Read bar codes from smartphones (e-coupons, loyalty cards) Capable of very high speed reading Enables new, revolutionary form factors to fit any environment Completely solid-state – no moving parts Can be also used to capture images for item recognition 5
  • 6. Imaging Enables New Form Factors 6
  • 7. The Checkout Experience  Improving the in-store shopping experience is priority one for retailers around the world  Shortening checkout wait times and offering multiple checkout types that match the shoppers’ objectives for a specific shopping trip  The ability to quickly interact with the retailer using mobile coupons and loyalty programs is critical  New technologies and solutions allow retailers around the world to re-invent the retail checkout to improve the shopping experience 7
  • 9. Designed for High Volume Checkout 9
  • 10. Magellan 9800i Performance  Base MG9800i scanning performance equal to MG8500Xt – fastest in the world  Top Down Readers (TDR) add additional performance by reducing orientation  Items with labels on top of package and high leading edge labels  TDR allows shopper to scan their own cell phone mobile coupons or loyalty card  Concurrent while associate is scanning  MG9800i reads any 2D code  Does not require a separate scanner  Checker need not perform an additional activity 10
  • 11. What About Top Down Reading?  Top down reading with all laser scanners is very limited due to the angle of the laser pattern  In many cases, the cashier still has to tilt the item to be read, slowing down the scanning speed 11
  • 12. Increased Top Down Reading Performance  Exclusive optional 30.5 cm / 12 inch top down reader (TDR) on the Magellan 9800i can read top-marked items without tilting  TDR also provides additional plane to read leading side bar codes and further increase throughput  Requires a small adjustment to touchscreen position 12
  • 13. Comparisons With Current Laser Scanners 13
  • 14. 2D Bar Code Reading in All Planes Reads All Retail 2D Bar Codes QR Code PDF417 Data Matrix Aztec Code 14
  • 15. Good Ergonomics Start with a Targeted Scan Zone  Laser scan zones with expanding patterns encourage inefficient scanning  Farther from window, the more space between scan lines  Cashiers scanning at vertical window miss the horizontals  MG9800i has clearly defined scan zone  Scan zone is focused directly over horizontal scan window  All three scan planes converge at horizontal window providing maximum scan coverage 15
  • 17. Image Capture at the POS  Magellan 9800i with the Top Down Reader (TDR) able to conveniently capture images  Cashier places or holds the item below the TDR and presses image capture button  Image written to SD card or sent directly to POS host via the OPOS Image command:  Drivers license  Not on file items  Checks or return receipts  Damaged goods  Image file types:  JPEG, BMP, TIFF  Adjustable resolution 17
  • 18. Customizable Sounds The issue: Only a limited number of hardware- generated sounds are available Datalogic provides an unlimited range of sounds so that retailers can communicate the status quickly to the associate, i.e., when there is a ‘not on file’ prompt or when the scanner is deactivated, etc. Magellan 9800i implements the use.wav files to generate all sounds The sounds (prompts) now simulate ringtones on a mobile phone 18
  • 19. Improved Shopper Experience and Interaction 19
  • 20. Advantages of a More Intelligent Design Lower bonnet height (only 6.8 cm / 2.7 in high!) Removes barrier between cashier and customer Adds easy and intuitive interaction point for shoppers Allows for a lower touchscreen position for seated cashiers Also allows lower customer touchscreen in self-checkout Improves accessibility for all shoppers to the touchscreen selection buttons 20
  • 21. Datalogic Illumix™ Intelligent Illumination Technology  Provides correct illumination for high speed data capture  Captures images at 80+ inches/sec (IPS)  Reads bar codes from mobile phones  Enables reading like mobile coupons and customer loyalty cards  Provides consistent performance  From dark to very bright, sunlit applications  Optimizes imager settings for image capture 21
  • 22. Reading Mobile Coupons & Loyalty Cards  Customer initiated and controlled cell phone reader  Very easy reading of mobile coupons, loyalty cards, gift cards, etc.  Conveniently located mobile reader faces the customer at a comfortable read height  Independent ON and GOOD READ indicator  Can be used concurrently with scanner to maximize throughput  Improves the shopping experience for the customer 22
  • 23. Reduced Losses from Shrink 23
  • 24. Sensormatic and Checkpoint EAS Antenna  Designed to accommodate the after- market installation of EAS antennas from multiple suppliers  Supports Interlock for both Checkpoint and Sensormatic to assure read before deactivation control  Supports the Datalogic intelligent SmartSentry bi-directional interface for maximum control over EAS events with Sensormatic EAS controllers 24
  • 25. Magellan Scale Technology  Certified Retail Scales  Contact Datalogic for regional certification information  30 lb. x .01 lb. increments  15 kg x .005 kg increments  Fast Settling Time  High Resolution Scale Option  Can legally / accurately weigh lower weight, high priced items such as specialty teas, herbs, mushrooms, etc. 25 Scale Type Pounds Grams Standard Min. = 0.2 Min. = 100 High Resolution Min. = .01 Min. = 40
  • 26. Shrink at the POS How does the retailer incur produce shrink at the POS? Long produce hangs over edge of the scale platter onto the checkstand Associates can misplace average-sized produce Bagged produce leans against the vertical window Creating weighing error and lost revenue 26
  • 27. How Important is Produce Shrink?  Produce department sales account for 12% of all supermarket sales  Average annual sales of produce per store was $1,384,415  On a scale of 1 to 6, where 6 is very serious, the highest problem facing produce departments was wholesale prices and this ranked 4.42  Shrink/Spoilage ranked a 4.26, it was the fourth highest problem! 27
  • 28. Shrink Data on Random Weight Produce  31.6 % of all produce sales are random weight fruits*  31.5% of all produce sales are random weight produce*  This means that 63.1% of all produce sales are random weight *2011 Nielson Perishables Group Fresh Facts 28
  • 29. The All-Weighs™ Scale Platter POS Shrink Savings on Long / Bagged Produce Vertical Window moves as part of the scale platter When produce leans against vertical window, scale weighs accurately! Significant reduction in produce shrink Faster transaction time Saves up to 3.0% of weighed produce 29
  • 30. Larger All-Weighs Scale Platter  Weight area on Magellan 9800i is 20% longer than other bi-optics  Does not include the All-Weighs use of the bonnet  Faster and easier for cashiers to place produce on scale platter  Significantly reduces risk of produce hanging over platter  Reduces the potential for shrink 30
  • 31. All-Weighs Scale Platter Improved with ScaleSentry™  Associate turnover is high and proper training is not always possible  Associates are pressured to increase throughput  Variable weight shrink is not measured like throughput and is therefore invisible  Infrared beams monitor scale platter side edges for overhanging items 31
  • 32. All-Weighs Platter with ScaleSentry Return on Investment (ROI) FOR… Every $1 billion in total sales AND IF… 12% is produce ($120 Million) AND IF… 63.1% of produce is weighed ($75.7M) Just a .5% improved weight accuracy EQUALS…  $378,500 in savings! (This does not include pre-packaged, bar coded fruits and produce) 32
  • 34. Designed for Ease of Service  Lift Handles for easy installation and removal  Micro USB port for PC connection  Magellan OSP utility for programming and downloading  Analysis of scanner health files and troubleshooting data  Accessed without removing scale and subsequent re-calibration  SD card port for simple updating of application and configuration as well as data tracking  Interconnect cables exit at rear to keep them out of harms way  Cables and ports are color coded for ease of installation 34
  • 35. Managing Software and Data  Application and Configuration Customization Tools  Magellan On-Screen Programming PC tool via USB  Load software from Micro-SD card  Traditional programming bar codes  Host download utilizing OPOS and JPOS  Software upgrades via Micro-SD card  Upgrade from 1D bar codes to 2D bar codes  Write diagnostic information to SD card 35
  • 36. Remote Management Capability  Operates with OPOS and JPOS enabled systems  Scanner use and health statistics  Scanner model number, serial number, software version, etc.  Host Download: enterprise-wide updating of scanner application code and configuration  For main scanner and optional TDR reader  Addressable download for attached Datalogic handheld scanner  Can update application code in any programmable device within the main scanner  Supports IBM Director and Avalanche Applications 36
  • 39. Product Configuration Information  Glass Options  Imager friendly, Datalogic Clear™ Glass  Developed in partnership with manufacturer specifically for imaging scanners  Lifetime Guaranteed, Sapphire Laminated Glass  Three Scanner Lengths  Long: 50.8 cm / 20.0 in  Medium: 40.1 cm / 15.8 in  Short: 35.6 cm / 14.0 in (not available with scale)  Two Mount Options  Hanging, flange mount  Shelf mount 39
  • 40. Product Configuration Information  Scanner Only and Scanner/Scale Weight Only Models  Scanner/Scale models (Contact sales for local regulatory approvals)  Datalogic integrated scanner/scale (lb. or kg)  Available in a standard resolution or high resolution scale  Single head or dual head scale displays  Factory pre-verified available for European Community  Scales are pre-calibrated and sealed  Adaptive Scanner Only models - Accept scales from:  Mettler-Toledo  Bizerba  Others  Top-Down-Reader (TDR) Modules  30.48 cm / 12.0 in and 17.78 cm / 7.0 in modules available  Multiple retail POS interfaces standard in every unit 40
  • 41. 41 Datalogic ADC, Inc. 959 Terry Street Eugene, Oregon USA Tel. +1 541 683-5700 Toll Free in the US: 1 800 695-5700 Fax +1 541 345-7140