Zebra Technologies focuses on enhancing efficiency in the transportation and logistics (T&L) sector through advanced solutions like RFID, mobile computers, and printing capabilities. The rise of e-commerce has increased operational demands, necessitating faster and more flexible delivery processes, which Zebra addresses with innovative tools like the SmartPack trailer to optimize load efficiency and resource management. Their services and technologies are designed to provide deeper visibility and improved operational insights for better decision-making in real-time.