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Carolle Mafuta Nkalu

Creativity and Metamorphosis
Creativity
 • I define creativity as the act of turning new and imaginative ideas into
   reality. Creativity involves two processes: thinking, then producing. any
   great ideas come to us in the shower, or at a time when we are away from
   our work. Many a genius has been known to have their greatest ideas
   while on vacation.




Most of the time when you            Making an idea that you   Creating something new
are relaxing ideas just pops up      have created into         and unique
on your mind                         reality
•Developing your capacity for creativity is one of the most rewarding
forms of professional growth. Master the art of innovative thinking, and
you can secure your future (and of course, the future of your company).




•Thinking outside of the box is essential for every modern professional,
whether you build cars, computers, or brand reputations. Without
creativity, there would be no innovation, no social change, no
entrepreneurial spirit driving our economy.
Metamorphosis
• Where do we come from? Where are we going? If this earthly form that
  we have come to embody is just that, no more then a body, then where
  did the soul that exists within it arrive from...
Metamorphosis
• The word metamorphosis (transformation) It is a biological process by which
  an animal physically develops after birth or hatching, involving a conspicuous and
  relatively abrupt change in the animal's body structure through
  cell growth and differentiation."

                 Both Metamorphosis and human cycle of life has same
                 similarity because both are going through stages




  Metamorphosis (frog)                                 Human Cycle of life
Vogue
What are their themes?

 Glamour
 Elegant
How are they successful?
  •In 1892 Arthur Turnure founded Vogue as a weekly publication in the United
  States.
  •When he died in 1909, Condé Montrose Nast picked up the magazine and slowly
  began growing its publication. He changed it to a bi-weekly magazine and also
  started Vogue overseas starting in the 1910s.
  •He first went to Britain in 1916, and started a Vogue there, then to Spain, and then
  to Italy and France in 1920, where it was a huge success




The magazine's number of subscriptions surged during the Depression, and again
during World War II. During this time, noted critic and former Vanity Fair editor Frank
Crowninshield served as its editor, having been moved over from Vanity Fair by
publisher Condé Nast.[
•The magazine's number of subscriptions surged during the Depression, and again during World
War II. During this time, noted critic and former Vanity Fair editor Frank Crowninshield served as
its editor, having been moved over from Vanity Fair by publisher Condé Nast.[


                                            Here’s a sad picture of a poor girl in during
                                            the Great Depression. WPA photographers
                                            favoured moody “black and white”.




                                        World war 2 Hitler and soldiers
                                        fighting
•the magazine began to appeal to the youth of the sexual revolution by focusing more on
contemporary fashion and editorial features openly discussing sexuality.




•Vogue also continued making household names out of models, a practice that continued
with Suzy Parker, Twiggy, Penelope Tree, and others.




•Vogue became a monthly publication. Under editor-in-chief Grace Mirabella, the magazine
underwent extensive editorial and stylistic changes to respond to changes in the lifestyles of its
target audience.
Vogue
Did they inspire you?
The title is a serif font; it makes it look
more elegant and is in brown to coincide
with the glamour theme.

the bold barkers are sans serif, aimed
to stand out more, with the detail in
serif.
There is not a lot of written content in
the magazine; only a few interviews
and features, the majority is photos,
therefore there is a need to maintain a
high standard to maintain readership.




                                                                  Articles
    Photos and adverts




The reason why people buy such magazine as Vogue because of
Picture, giving them a opportunity to see how the product looks
like.
Cosmopolitan
Cosmopolitan is an international magazine for women. It was first published in 1886 in the
United States as a family magazine, was later transformed into a literary magazine and
eventually became a women's magazine in the late 1960s.

   What are their themes?

    Sex
    Relationship
    Fashion
    Social Trends
    Entertainment
How are they successful?

     •Cosmopolitan (cosmo) first published in 1886. It's
     longevity is credited to it's constant evolving over the
     years.



      •In July 1965, Cosmopolitan turned from an antiquated
      general-interest magazine into the most talked about women's
      magazine in the country with this hot cover.
      •Helen Gurley Brown, who was Cosmo's Editor-in-Chief until 1997,
      changed the magazine world forever by giving women advice on
      how to have the life they really wanted and publishing articles on
      provocative subjects.

       •It was the height of the sexual revolution and the cover of the
       magazine began to show a lot of cleavage.
•This trend continued over the years as the
   content of the articles began to examine
   topics formerly taboo of a mostly sexual
   nature.




 •Cosmo today has continued along that theme
 as it made it's foray into the world of fashion
 and beauty advice.




•Generally aimed at women in their twenties or
thirties who are single and have a career this
magazine is loaded with great advice. Boyfriend
advice, beauty and fashion advice even
workplace advice, you can find it all in Cosmo.
Cosmopolitan
Did they inspire you?

•Cosmopolitan inspire me because its
give you advice and beauty tips on how
you can take care of your self




•Having celebrities interviews
talking about themselves in a
personal way, it’s very interesting
REFERENCE
• http://www.blueglass.com/blog/15-essential-tips-for-harnessing-your-
  creativity/
• http://journalism.winchester.ac.uk/?page=254
• http://en.wikipedia.org/wiki/World_War_II
• http://hiphopenquirer.com/?p=9599
• http://scarletseal.blogspot.com/2010/12/metamorphosis.html
• http://www.magazine-agent.com/cosmopolitan/magazine
• http://www.capitalfm.com/artists/kelly-
  rowland/photos/photoshoot/cosmopolitan-1/
• http://pushyourselftogrow.wordpress.com/category/postaday/
• http://sentimentofsuccess.wordpress.com/tag/creativity/

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Assignment 5 theme development take

  • 2. Creativity • I define creativity as the act of turning new and imaginative ideas into reality. Creativity involves two processes: thinking, then producing. any great ideas come to us in the shower, or at a time when we are away from our work. Many a genius has been known to have their greatest ideas while on vacation. Most of the time when you Making an idea that you Creating something new are relaxing ideas just pops up have created into and unique on your mind reality
  • 3. •Developing your capacity for creativity is one of the most rewarding forms of professional growth. Master the art of innovative thinking, and you can secure your future (and of course, the future of your company). •Thinking outside of the box is essential for every modern professional, whether you build cars, computers, or brand reputations. Without creativity, there would be no innovation, no social change, no entrepreneurial spirit driving our economy.
  • 4. Metamorphosis • Where do we come from? Where are we going? If this earthly form that we have come to embody is just that, no more then a body, then where did the soul that exists within it arrive from...
  • 5. Metamorphosis • The word metamorphosis (transformation) It is a biological process by which an animal physically develops after birth or hatching, involving a conspicuous and relatively abrupt change in the animal's body structure through cell growth and differentiation." Both Metamorphosis and human cycle of life has same similarity because both are going through stages Metamorphosis (frog) Human Cycle of life
  • 6. Vogue What are their themes? Glamour Elegant
  • 7. How are they successful? •In 1892 Arthur Turnure founded Vogue as a weekly publication in the United States. •When he died in 1909, Condé Montrose Nast picked up the magazine and slowly began growing its publication. He changed it to a bi-weekly magazine and also started Vogue overseas starting in the 1910s. •He first went to Britain in 1916, and started a Vogue there, then to Spain, and then to Italy and France in 1920, where it was a huge success The magazine's number of subscriptions surged during the Depression, and again during World War II. During this time, noted critic and former Vanity Fair editor Frank Crowninshield served as its editor, having been moved over from Vanity Fair by publisher Condé Nast.[
  • 8. •The magazine's number of subscriptions surged during the Depression, and again during World War II. During this time, noted critic and former Vanity Fair editor Frank Crowninshield served as its editor, having been moved over from Vanity Fair by publisher Condé Nast.[ Here’s a sad picture of a poor girl in during the Great Depression. WPA photographers favoured moody “black and white”. World war 2 Hitler and soldiers fighting
  • 9. •the magazine began to appeal to the youth of the sexual revolution by focusing more on contemporary fashion and editorial features openly discussing sexuality. •Vogue also continued making household names out of models, a practice that continued with Suzy Parker, Twiggy, Penelope Tree, and others. •Vogue became a monthly publication. Under editor-in-chief Grace Mirabella, the magazine underwent extensive editorial and stylistic changes to respond to changes in the lifestyles of its target audience.
  • 10. Vogue Did they inspire you? The title is a serif font; it makes it look more elegant and is in brown to coincide with the glamour theme. the bold barkers are sans serif, aimed to stand out more, with the detail in serif.
  • 11. There is not a lot of written content in the magazine; only a few interviews and features, the majority is photos, therefore there is a need to maintain a high standard to maintain readership. Articles Photos and adverts The reason why people buy such magazine as Vogue because of Picture, giving them a opportunity to see how the product looks like.
  • 12. Cosmopolitan Cosmopolitan is an international magazine for women. It was first published in 1886 in the United States as a family magazine, was later transformed into a literary magazine and eventually became a women's magazine in the late 1960s. What are their themes? Sex Relationship Fashion Social Trends Entertainment
  • 13. How are they successful? •Cosmopolitan (cosmo) first published in 1886. It's longevity is credited to it's constant evolving over the years. •In July 1965, Cosmopolitan turned from an antiquated general-interest magazine into the most talked about women's magazine in the country with this hot cover. •Helen Gurley Brown, who was Cosmo's Editor-in-Chief until 1997, changed the magazine world forever by giving women advice on how to have the life they really wanted and publishing articles on provocative subjects. •It was the height of the sexual revolution and the cover of the magazine began to show a lot of cleavage.
  • 14. •This trend continued over the years as the content of the articles began to examine topics formerly taboo of a mostly sexual nature. •Cosmo today has continued along that theme as it made it's foray into the world of fashion and beauty advice. •Generally aimed at women in their twenties or thirties who are single and have a career this magazine is loaded with great advice. Boyfriend advice, beauty and fashion advice even workplace advice, you can find it all in Cosmo.
  • 15. Cosmopolitan Did they inspire you? •Cosmopolitan inspire me because its give you advice and beauty tips on how you can take care of your self •Having celebrities interviews talking about themselves in a personal way, it’s very interesting
  • 16. REFERENCE • http://www.blueglass.com/blog/15-essential-tips-for-harnessing-your- creativity/ • http://journalism.winchester.ac.uk/?page=254 • http://en.wikipedia.org/wiki/World_War_II • http://hiphopenquirer.com/?p=9599 • http://scarletseal.blogspot.com/2010/12/metamorphosis.html • http://www.magazine-agent.com/cosmopolitan/magazine • http://www.capitalfm.com/artists/kelly- rowland/photos/photoshoot/cosmopolitan-1/ • http://pushyourselftogrow.wordpress.com/category/postaday/ • http://sentimentofsuccess.wordpress.com/tag/creativity/