We Love Pop is a monthly music magazine published in the UK aimed at teenage girls between 11-16 years old. It provides exclusive photos and interviews with pop stars like One Direction and Taylor Swift. Originally started in 2011 by publisher Egmont to capitalize on the resurgence of music magazines, it now sells over 42,000 copies per month. In addition to articles, it uses bright colors and gives away free gifts like makeup to appeal to its young female audience.

3. About
• We Love Pop is a music magazine orientated around mainstream pop
music, and provides “exclusive backstage access, photos and interviews”.
• We Love Pop was created by Egmont in 2011 as a means for the magazine
publisher to “capture the resurgence of music magazines in the UK”.
• Whilst the original intended audience was teenage girls between the ages
of 11 and 15, this age range has since been increased to between the ages
of 11 and 15, due to the increasing popularity of the magazine.
• “We have unrivalled access to behind-the-scenes photos, exclusive
interviews and editorial content that teen girls can’t get anywhere else”.
• We Love Pop is produced and printed by Egmont Publishers, with 42,864
issues being printed and sold monthly at a price of £2.99.
• The magazine also gives free gifts such as make up sets, secret diaries
and nail varnishes.
• We Love Pop is produced and published by Egmont UK Ltd, one of the
biggest magazine producers and publishers for children in the UK. We
Love Pop is the only music magazine which Egmont produces and
publishes, and is one of their most successful magazines.

4. Reader Profile
The intended audience of the magazine is teenage girls between the
ages of 11 and 16, who are expected to have a keen interest in
mainstream pop music, especially in popular music artists such as
One Direction, Katy Perry and Taylor Swift. The teen readers may also
have varying interests in different TV shows and films, which We Love
Pop attempts to cover in their “What to watch” page. The audience
may also use several kinds of media, such as the internet, as this
could be their main source of contact with their friends, and the
magazine, if they choose to write in, as they are encouraged to every
issue.
The audience are not expected to be in any form of job, so it is
expected that the parents would pay for the magazine, or would
either give the audience pocket money, with which the audience
would buy the magazine. Because of this, the magazine must contain
content suitable for the age range, and for which the parents would
consider to be appropriate for their children.

5. How does the magazine appeal to
their audience?
• Mainly targets their intended audience through its use of
language – colloquial. The magazine also uses slang that
the audience are familiar with, and puns linking to the
artists featured in the magazine, e.g. “Merry X-Murs” in
relation to Olly Murs.
• The magazine usually contains lots of bright vibrant
colours, therefore revealing that it is aimed at girls and not
boys, because if it was aimed at boys they would use
darker colours, e.g. blues.
• The magazine also gives free gifts to the readers, with the
free gifts usually being sticker sets, nail varnishes, make up
sets, etc. therefore revealing to the audience that they are
expected to follow a style favoured by the magazine.

6. Promotion
• When the magazine was first launched, the
magazine was supported by an extensive
marketing campaign, including special
promotional sales by “high profile retailers”
Tesco, Asda, Co-op, Sainsbury’s, Morrisons and
WHSmith.
• This was also accompanied by an outdoor
advertising campaign across 30 London Bus
routes, and a digital marketing campaign
including activity across Stardoll, Sugarscape and
Vevo.com.