3. TAGLINE: The
DATE & PRICE: These are essential on a
tagline „JAMES
magazine cover and can be positioned
BOND IS BACK‟ is
anywhere. On this poster they are next to the
used to anchor the
title filling blank space which is a good idea as it
image, making it
could leave the poster looking blank and
MASTHEAD: Red entirely clear that
unfinished. However, another common place to
colour is bright this is a new James
put it is at the bottom by the barcode.
and therefore Bond film, since for
attractive to an some people this
audience. In may not be entirely
addition, the bold clear from the
and capitalized image alone.
font means it will
stand out on
supermarket WEBSITE: The
shelves. website is always
shown on the
cover of the
magazine
underneath the
TAGLINE: This tagline also MAIN IMAGE: Daniel Craig is title as magazine
draws in the spectator‟s positioned in front of the websites have
attention as it is suggesting masthead, a technique now become
that this film is huge and commonly used in magazine increasingly
therefore the magazine is covers since it means a bigger popular, with extra
likely to reveal big insight image can be used which will jump online news and
into the film. out more from the shelves. competitions,
4. TAGLINE: The
DATE & PRICE: These are essential on a
tagline „JAMES
magazine cover and can be positioned
BOND IS BACK‟ is
anywhere. On this poster they are next to the
used to anchor the
title filling blank space which is a good idea as it
image, making it
could leave the poster looking blank and
MASTHEAD: Red entirely clear that
unfinished. However, another common place to
colour is bright this is a new James
put it is at the bottom by the barcode.
and therefore Bond film, since for
attractive to an some people this
audience. In may not be entirely
addition, the bold TOP THIRD: All of this area appears in the top clear from the
and capitalized third, the place where the magazine can be seen image alone.
font means it will from the shelves. Consequently, the audience
stand out on must be able to quickly work out what magazine it
supermarket is and what the cover story is, hence the reason WEBSITE: The
shelves. why the title is positioned at the top with catchy website is always
tag lines which anchor the pictures. shown on the
cover of the
magazine
underneath the
TAGLINE: This tagline also MAIN IMAGE: Daniel Craig is title as magazine
draws in the spectator‟s positioned in front of the websites have
attention as it is suggesting masthead, a technique now become
that this film is huge and commonly used in magazine increasingly
therefore the magazine is covers since it means a bigger popular, with extra
likely to reveal big insight image can be used which will jump online news and
into the film. out more from the shelves. competitions,
5. MAIN COVERLINE: The title of the film is perhaps the next PUFF: This symbol
most important, attention-grabbing aspect of the cover, is a common
after the Masthead and Main Image. The font used is the feature on Empire
same throughout the magazine, providing continuity, magazines, acting
however the silver colour relates to the film as in the as a logo therefore
original posters for the film this colour of font was used. is red not only to
Furthermore there is a slightly faded box surrounding the stand out but also
letters which adds further emphasis to the title. coordinate with
the read
masthead. It is
instantly
recognisable to
followers of the
magazine and
therefore is
another concept
to attract readers
from the shelves.
TAGLINE: The tagline here is key in
drawing in an audience and giving them a
preview of what is included inside. Here
the line „Inside the bloodiest Bond ever‟
promises the reader detailed information
on the behind the scenes of the next big
James Bond film.
6. PUFF: Overlapping shapes such as this sticker COVERLINES: In
style circle are a fun way to add further addition to the
information and interest to the poster by main feature,
introducing more colour and filling otherwise smaller features
blank spaces. Here a red colour has been used are also advertised
again in order to coordinate with the rest of the with short, snappy
cover, which follows a red, white and blue theme. and to the point tag
This could be a subtle nod to the fact is featuring lines in order to
a British film. attract as big an
audience as
possible and show
off what readers
can expect to find
inside.
BARCODE: The
barcode is an
essential part of
any magazine
LEFT THIRD COVERLINE: The main aim of the cover is
and is usually
to attract as big an audience as possible
located in the
therefore they are commonly packed with
bottom third. In
information advertising what‟s inside. At
this particular
the bottom famous names have been
poster the
mentioned which are always guaranteed
barcode is on the
to attract a niche audience.
left hand side
since there is a
7. PUBLISHER
Total Film Magazine is owned by Future Publishing
(http://www.futureplc.com), a company which aims to
“inform, entertain and unite media communities”. It is
a huge company which covers a range of interests
including, film, computer games, cycling and music
and these are then published through the means of
magazines, events and websites. This publisher
would therefore be suited to enthusiast magazines
such as Total Film since it focuses on providing
editorial services for this market.
8. BRAND DESCRIPTION
• Future PLC gives Total Film the following brand
description:
“Total Film is the modern movie brand, taking an
affectionate and irreverent look at Hollywood
blockbusters, classic films and more indie fare.
Reaching more valuable film fans than ever
before, TotalFilm.com, the Total Film app and
magazine provide users with all the latest
gossip and news from the film world, including
first looks at the coolest movies in production
now. The Total Film brand offers the world‟s
most reliable film and DVD reviews together
with exclusive interviews with the biggest
names and hottest talents working in movies
right now.”
9. AUDIENCE
Advertising Clients include: • This therefore shows the
• Tesco magazine is aimed at a
• Ancestry.co.uk dominantly male audience
• O2 since the products are
• Microsoft predominantly advertised to
• BSkyB men.
• Dell • The target audience is also
• Adobe ABC1 since these categories
• Warner Home Video have a disposable income so
• Nintendo are able to indulge in luxuries
• Sega such as film magazines.
• Korg
• FW Evans Cycles • There may, however, also be a
• Wiggle niche audience for film
• Sony enthusiasts who may not have
• Demon Tweeks disposable income to fit into
the other categories but still
buy the magazine.
10. AUDIENCE
The audience is classified using the following
scale:
• A – Upper middle class – senior professional
• B – Middle class – professionals
• C1 – Lower middle class – white collar
administrative workers
• C2 – Lower middle class – blue collar skilled
workers
• D – Unskilled or semi-skilled workers
• E – Unemployed, students
11. PURPOSE
• Total Film aims to inform audiences about
up-and-coming and current films by
providing reviews and features such as
interviews and behind the scenes
information in order to promote films.
• It uses the slogan “The modern guide to
movies” which sums up the purpose of the
magazine in a short sentence.
