The document discusses conventions used in real media products like magazine covers and how the student applied those conventions to their poster for a school project. It explains several design elements magazines typically include such as a masthead, selling line, headline, central image, cover lines, barcode, date and price, and website address. It then describes how the student incorporated similar elements into their poster cover for a movie, including a large masthead, selling line, headline featuring the movie title, central image of characters from the film, and other typical magazine cover conventions.