1) The document contains draft designs and planning documents for a luxury real estate magazine, including cover designs, content pages, and double page spreads.
2) The final cover design features a gold sculpture and fireplace interior image, with font and color choices aimed to look sophisticated yet distinct from other real estate magazines.
3) The final content page uses carefully selected photos, basic publication details, and clear subheadings in varying fonts and colors to highlight articles and the main cover story.
4) The final double page spread uses high quality, original photos from a photo shoot in a gray backdrop with simple fonts to portray luxury properties in a subtle, sophisticated manner as required for a real estate magazine.
11. Front Cover Initials1 2
In cover no. 1 I tried various of fonts and colors mixed. I
wanted to use gold because of the golden sculpture above
the fire place, however later, I did not like it because it
looked cheap and kitschy which a serious magazine as real
estate shouldn’t be. I kept some gold in the final version
But in a different
place, I did not like
how the ‘Old but
Gold’ slogan fitted the
space between the
sculpture and the fire
place. On the cover no
2. I moved the ‘extra’
word to the left
because it is less
crowded on the right
side then. The main
cover line on the left
image with the ‘metal
look’ did not really fit
with other warm
colors. I decided to
reduce the size of the
‘Belgrade properties’
on the left image
because it was just too
big.
12. Final Front Cover I came up with this
name and I liked it
because there is no
existing magazine with
this name nor this font
which is the ‘Blade
Runner’. I wanted
something unique, eye-
catchy yet formal.
This is the strapline that
contains information such
as the website, issue month
and the price.
Since it is a formal
magazine the fonts
should be kept simple
and even better if san-
serif unless you really
want some cover line
to stand out, ex: main
cover line. Most of the
cover lines are black
because the main
image itself is very
vibrant and vivid.
Main cover line is in serif
font because I wanted it
to pop out and to be
distinguished from other
cover lines which are
pretty plane. It is black
because I had to make
sure not to go overboard
with the colors.
I really wanted the pop
of gold because it would
match the sculpture
above the fire place and
it would disturb the
ordinariness.
Main image is very
vivid and vibrant yet
luxurious which is the
point of this magazine. I
purposely put the cover
image to be the interior
of the apartment that is
in the main story
instead of the building
because buildings are
not very attractive to
people as much as villas
or luxurious interior.
I moved this cover line
here because this space
felt very empty to me. It
fulfills it better.
13. Content page initials
I wanted the content to be
a bit less plain as the
cover was because I
wanted the effort to be
seen. The content page 1
is too childish and there
is a big lack of subtleness.
The title ‘Content’ is
something that would
definitely reject the
customers if seen. In the
content page 2 the
problem is the amount of
fonts. There are more
than 5 types of fonts and
that is not desirable for a
real estate magazine. The
main story ‘ 4 million
apartment’ is the most
important sub heading
and yet it is very plain
and unnoticeable.
1
2
14. Final content page
The images are important
for content pages because
it helps the customer
orient better and attract
them even more to buy
the magazine. The photos
were chosen carefully
and the middle one is the
original image of my
photo-shoot.
The page number is very
important, it is why content
pages exist, because
customers sometimes want
to read something first or
just certain things that is
why they need page
numbers to spare them
loosing time while going
through the magazine
trying to find the article.
Basic information about who
is the creative director,
publisher, executive editor,
producer etc. it is important
because it gives credit to
people that were involved in
making the magazine.
The heading is in
red because it
labels what that
page is for and to
make the design
look better. It must
distinguish from
other subheadings
that is why I have
put a line under.
The main subheading
is the cover story and it
needs to be the biggest
and the one that
catches your eye
because it is most
probable that the
customer will want to
read that article first.
That is why I used
black and bold effects.
Logo images of the
companies that helped
this magazine be
published and produced.
15. Double spread Initial
This is the initial
double spread page
made in order to see
what suits better.
Here the masthead is
very elegant and it
does not really go
with the whole
design of the
magazine especially
that the real estate
magazines are very
subtle and plain. The
image of the owner
is a good touch but
unnecessary. On the
other hand it can be
dangerous to expose
it.
16. DOUBLE SPREAD FINALThe masthead is
In serif font because san serif
would look too effortless and
that is not something that looks
good in a luxury property
magazine.
The gray
background is
grey so it adds a
bit of dynamic
and so that is not
too plain.
The text is in
times new
roman font so it
gives the sense
of seriousness
and prestige
because that is
what times new
roman is.
The images are the most important part because
most of the readers will only look at the images in
order to get the reader interested. The images need
to be professional because this is the main article
and the photos are original.
This is the page
number, it is necessary
because people need to
orient.
