V Magazine has 315,000 readers who are on average 28 years old, 47% have a bachelor's degree, and 96% would recommend the magazine. It focuses on fashion, art, and lifestyle, publishes 6 times a year, and features cultural content and exclusive interviews. Major advertisers include Prada, Burberry, D&G, Calvin Klein, and Levi's. Billboard Magazine first published in 1894 and has 4 million viewers each month, targeting mostly the US but reaching over 100 countries. It focuses mainly on music. My Reader Profile would target hip-hop/rap genre fans equally among men and women in the UK. It would include well-designed covers, interviews, a top 40 music