Carlsson believes music videos can be categorized as either performance or conceptual videos. Performance videos feature an artist singing and/or dancing, and can be further divided into song, dance, or instrumental performances. Archer stresses the importance of camerawork in music videos, believing movement, close-ups, and lighting can enhance engagement and drama. The document discusses applying these theorists' ideas to a planned music video featuring dancing and a singing artist, with an emphasis on camera movement, close-ups, and lighting design.

1. Narrative Theorists
Sven E Carlsson
Carlsson believes that music videos can be split into two different types, Performance and Conceptual videos. Our video falls into the category
of performance where the artists is clearly performing to the audience watching. Carlsson splits up the Performance category into three
sections of dance performance, song/singing performance and instrumental performance; our video is both a song and dance video due to use
featuring dancers and a singing artist. Within our performance video there will be a slight element of “commercial exhibitionist” which is what
Carlsson defines as creating a performer/artist that audiences can aspire to be. We plan to do this slightly with our artist Freya Tamsin,
however we would also like to present Freya as relatable and not unattainable for audiences.
Steve Archer
Archer is another music video theorists and he believes that camerawork is vital to making a successful music video. Archer believes that
planning the camerawork beforehand is vital to creating an interesting music video, and there should always be some form of movement
during the video from the camera. As understood by Archer the camera moving will help to create a more dynamic feel, mood and tone to the
artist making the video more engaging to watch. Also using close up shots will help to create a relationship and engage with the audience is
another key part of Archer’s theory. Archer’s theory also includes that the lighting can empathise dramatic and important moments within the
video to heighten the experience for the audience. We will be including a lot of camerawork and camera movement within our video, as
especially as a performance video the movement of the camera will help to keep the video interesting. Close up shots are also a key feature of
our music video, as we wish to try to connect the audience to our artists, which will help to make the video memorable. Throughout our video
we will also utilise lighting to help create mood and atmosphere throughout our video.