Mobile Applications

Cellnetrix
Research. Innovation. Experience.

Making Mobility More Secure…

Cellnetrix

Value-Added Trusted
Applications based on
Java (U)SIM

Convergent mobile solutions

Cellnetrix products and services

cellSIM
Software for smart cards and
secure devices based on Java
Card 2.2.1/2.2.2 UICC platform

cellOTA cellApps

Over-the-Air management Value-added
services for (U)SIM and applications enhancing
R-UIM mobile trust and security

Cellnetrix
© Cellnetrix 2009 • Products and Services • English • 3 • 09/10/2008

The portfolio of smart applications with added value

Mobile marketing and promotion

Network applications for the operator

Business and personal
applications

Cellnetrix
Contract application development
on request

© Cellnetrix 2008 • Mobile Applications • English • 4 • 6/2/2008

Integration of applications

3 totally different schemes are
available for our customers

No server-side is
delivered

Server-side or OTA service Application service
is optional Provisioning (ASP)
using a dedicated physical or
virtual server

Cellnetrix
Service provisioning
using Cellnetrix OTA Platform,
operator or Cellnetrix partner


Independence from the smart card vendors

Royalty-free license covers
distribution of Cellnetrix applications
for the complete subscriber base

Applications
Royalty-free
license

Applications are tested on the SIM
cards of different manufacturers

Cellnetrix
mentioned by the customer.
Finally the complete SIM card base is
covered.


Application deployment with a server-side service

Cellnetrix applications could be deployed on the basis of 3 totally different schemes are
2 different business models: as an integrated solution available for our customers
into the operator’s network or as a hosted solution

Royalty free licensing
of the software
Integration into the operators’ network

Application service
Provisioning (ASP)
virtual server
Application hosting at Cellnetrix

Cellnetrix
using Cellnetrix OTA Platform
or Cellnetrix partner partner


Cellnetrix business model

Royalty free licensing One time fully royalty free license fee
not tied to the number of subscribers
of the software

Application service
Provisioning (ASP) Set up fee Hosting fee (monthly)
virtual server

a. Service management Fee
Fixed price per subscriber, per month

Cellnetrix
b. Service revenue Sharing model
Fee/transaction


Applications from Cellnetrix

Full ndependence from (U)SIM-card manufacturers
Applications are tested and provided for all compatible SIM cards required
by the customer

Stress testing assures long lifetime and high quality
Applications are tested on any target SIM card type before the delivery

Ease of integration into the network
Applications could be easily integrated with legacy applications and infsratructure

24h-a-day monitoring available for our customers
Hosted applications could be easily monitored via WWW-interface

Cellnetrix
Pay once run everywhere
Customer can run applications virtually on any Java (U)SIM compatible platform


MOBILE MARKETING AND
PROMOTION

Cellnetrix


PromoText-make your promotions interactive!
Mobile subscribers used to receive a lot of
notifications and alerts usually sent by means of SMS
such as missed call or voice-mail notifications, low
balance alerts. Such notifications can be used to
approach a subscriber in a non-obtrusive way,
You were called delivering him/her additional promotion or useful
+79161235678->14.05/11.02 content ads. PromoText solution makes such
+79031326478->14.45/11.02 technology interactive
+79099879832->14.45/11.02
Petrov Alexey ->17.00/11.02
>Joke of the day Promotext includes a gateway responsible for post
>Your today’s horoscope processing of SMS alerts, reformatting them and
Balance update adding interactive ads according to the target group
Your balance is $21.10 and rotation rules
>Joke of the day
>Your today’s horoscope
PromoText operates as an SMPP-proxy feeding
messages to a small applet on the (U)SIM

Subscriber with applet receives interactive SMS
with active links and adds some additional features

Cellnetrix


PromoText Application
Main features
Conversion of plain notification messages to interactive ones
adding useful promotional links which can be instantly clicked by
the subscriber generating SMS, USSD or HTTP-request to the
You’re called promoted service as well as making a voice call
+79161235678->14.05/11.02 Easy integration with Missed Call Notification, Voice Mail, Balance
+79031326478->14.45/11.02
Alert and other legacy SMS applications supporting SMPP v 3.4
+79099879832->14.45/11.02
Petrov Alex ->17.00/11.02 interface
>Joke of the day Flexible subscriber database containing all related information
Configuration of promo ads and their rotation for any target group
+79161235678
Call Advantages
Delete
Send SMS An inexpensive way to deliver promotional content to active groups
Store of subscribers;
Quit Very low additional investments in the hardware;
A possibility to segment the subscriber base and do cross-selling
promotions;
Extreme effectiveness with the young and active teenager segment
Full backward compatibility with legacy subscribers

Cellnetrix
EEPROM, bytes RAM, bytes (U)SIM API version
SIM card requirements About 4К(standalone ) or on the 256 Release 98 and above, Java Card 2.1.1-2.2.1
base of DSTK applet
Server-side requirements PromoText gateway could be integrated with any 3rd party solution supporting SMPP v 3.4



Integration of PromoText into the operators’ network

plain SMS common
subscribers

ENTERPRISE
6 0 0 0



SMPP
SMPP

PromoText gateway SMSC
Gateway of
Who called service Subscribers with
interactive SMS PromoText
applet
PromoText gateway generating

Cellnetrix
interactive adds is installed between
SMS alert service and SMSC and fully
supports backward compatibility with
subscribers without PromoText applet



LiveText
keep the subscribers informed

• Purpose
Main task of the applet is to show permanent or temporal short information to a
subscriber displaying it on the mobile screen. The application can be used to
display actual or low balance alerts, short information about available local
services. i.e. any short message which can fit a mobile screen.

• Main features
 Notification to the subscriber in the permanent and temporal way (only when the
handset sleeps) Operator
 Notifications are updatable via OTA service and could be location-based
Actual balance is $12
 Easy to integrate with any SMS notification service
• Advantages
Could be a nice service for the subscribers willing to check often their balance calls
or get information about local services. The solution increases customer loyalty
and can be offered as a separate service.

Cellnetrix
SIM card requirements < 1К - Release 98 and above, Java Card 2.1.1-2.2.1

Server-side requirements Could be integrated with any 3rd party solution supporting SMPP v 3.4



Information on demand
dynamic SIM menu engine

• Purpose
Application provides an easy way to access wide range of services (SMS,
USSD, voice, wap etc.) from the SIM toolkit menu with the easy navigation.

• Main features
 Virtually 99% of the handsets are covered, services will be available almost in
any handset;
 Menus are easily updatable by means of OTA; Download
 Different menu profiles: prepaid, post-paid or even location-based services Music
Pictures
could be supported automatically;
Games
 Optional support for graphic icons. Videos
• Advantages
Operator can cover the complete subscriber base with a single application calls
manageable in the single way via OTA. There is no need to support different
(U)SIM profiles and test the application with different manufacturers: it can be
tested once, run everywhere and easily updated after the issuance under full
operator control.

Cellnetrix
SIM card requirements From 9K 250 Release 98 and above, Java Card 2.1.1-2.2.1

Server-side requirements Could be integrated with any 3rd party solution supporting SMPP v 3.4 to update menus via OTA


NETWORK APPLICATIONS FOR
OPERATORS Operator Infrastructure

SMSC

Billing Network Mgmt

Customer
Care
Systems

Cellnetrix
Web Server



Home Zone
an easy way to program cell ID behavior
• Purpose
HomeZone application provides the possibility to inform the subscriber about local
services available for him/her depending on a location profile and makes it possible
to trigger such a service by a popup-alert on the mobile. It could be just a notification
that a subscriber entered a special zone or a more complex scenario. An example of
such a scenario can be switching from a mobile phone number to a fixed one and Local Area Alert
back. Operator/Service-Provider may get a notification message be means of SMS Switch to home
or USSD request. Local Services
Manage
Ignore
• Main features
 Notification via an idle message, popup message or actions menu
 Notification by means of USSD и SMS
 Update of the display information via OTA
 Possibility to program complex conditions

• Advantages for the operator

Application provides the possibility to build location-based services with the
automatic subscriber triggering and brings much more value in such services
increasing revenue and loyalty.

Cellnetrix
EEPROM RAM (U)SIM API Version
SIM card requirements 2-5К (depending on requirements) - Release 5 and above, Java Card 2.1.1-2.2.1
Server-side requirements Integrates with operator or services-provider platforms and legacy applications



LockApplet

• Objective
Application locks a SIM card when it is inserted into a handset listed in the “black”
list or if it is not found in the “white” list

• Main features
 “White” and “Black” lists with IMEI Range, IMEI mask support
 Operator notification by means of USSD и SMS if “blocking event” happened
 Different ways to inform a subscriber about the block
 Lists are updatable via OTA

Can prevent usage of illegal subscriber equipment with a SIM which bears a
particular subscription. It gives the operator more flexibility to offer flexible tariffs and
helps to fight fraud.

Cellnetrix
SIM card requirements 1-3К (depending on requirements) - Release 98 and above, Java Card 2.1.1-2.2.1
Server-side requirements Not required



Smart Startup
a way to program a custom initialization scenario
• Objective
After the activation of a SIM card several initialization actions might be performed. A
user can be subscribed to particular services silently or invited to sign in. This may
include even a short term promotion actions, bonus packages etc.

• Main features
 Service activation via SMS, USSD
 Provisioning of IMEI, Terminal profile data to the operator
 Action list is updatable via OTA


Application can solve technical problems related to the initial activation of subscriber
contracts and also can be used for promotions actions to invite a subscriber to sign
in for any optional or time limited offer.


Cellnetrix
SIM card requirements 1К+ (depending on - Release 98 and above, Java Card
requirements) 2.1.1-2.2.1
Server-side Not required but can be integrated with any OTA solution to update action lists.
requirements


Bon Voyage
• Objective
Bon voyage application can be used to program special behavior once a mobile
phone is activated in a roaming network and to give additional notifications to the
subscriber: popup message, popup action menu or idle text without disturbing the
user.
Welcome to Dubai
Cost of calls
Special roaming rate! • Main features
Local weather
Exchange rate  Configurable notifications and action items
 SMS and USSD activation requests
 Provisioning of IMEI, Terminal profile, location data to the operator

• Advantages for operators
Bon voyage can inform the subscriber about the services in the roaming network,
provide information about the roaming costs and can promote special roaming
services, special offers or just provide the subscriber useful services such as local
weather forecast or currency exchange rate which can be access via USSD saving
roaming costs. A subscriber can opt in with the single click.


Cellnetrix
SIM card requirements 2К+ (depending on - Release 98 and above, Java Card
requirements) 2.1.1-2.2.1
Server-side Not required, optional integration
requirements



Handy Tracker

• Purpose
Handy Tracker is used to track handset parameters such as IMEI, Terminal Profile etc
after the activation of (U)SIM card in a new mobile handset automatically or manually
initiated by a subscriber.

• Main features

 Extraction of IMEI, TP, LOCI and other useful parameters
 Delivery of the parameters by means of USSD and SMS
 Possibility to transfer data on request via OTA

• Advantages
An easy and reliable way to collect mobile terminal parameters which could be passed
directly to application or service providers. It assures that services are optimized for the
customers' handset functionality and provides a simple way to load terminal settings
anywhere a mobile was activated: home, roaming networks .

Cellnetrix
SIM card requirements About 1К - Release 98 and above, Java Card 2.1.1-2.2.1

Server-side requirements Could be integrated with any 3rd party DMS platform


Easy Roam
guide mobile subscribers to the right network

• Objective
Easy Roam is a SIM-based application which optimizes the selection of the
preferred network by the handset. The application can work standalone or be
combined with an OTA platform, which offers the ability to download updated
lists of preferred networks (PLMN) when needed. 70
60
• Key features
50
 Steering of roaming traffic to selected preferred networks
40 Standard roaming
 Network lists are updatable via OTA Smart roaming
30
 Support of 1 or several subscriptions*
20

• Advantages for the operator 10
0
Easy Roam optimizes roaming costs by guiding subscribers to the most
prioritized networks , increases the roaming revenues in the partner networks Roaming in the partners’
and provides better roaming services for subscribers. network

Cellnetrix
*The feature is optional and manufacturer dependent



Key features of Easy Roam

Controlled roaming with a single IMSI (Smart roaming with a single IMSI).

SIM Application keeps internally current roaming preferences for the particular subscriber and updates PLMN/FPLMN files during the
network registration in the new country. Various subscriber groups may have different roaming preferences. Application may ignore
updates of PLMN/FPLMN files by the mobile while using preloaded business rules for roaming in the particular region. Such internally
stored roaming preferences can be updated by OTA technology.

Controlled roaming with 2 or more subscriptions (Smart roaming with a partner subscription)

Additional functionality to activate different subscriptions during the visits in different countries is provided, so called roaming with a partner
subscription. Just like in the previous solution PLMN/FPLMN files are updated each time activation in the new country is detected.
Example:
Subscription 1 is used to work in the home network and provide local/limited roaming, as example only CAMEL roaming;
Subscription 2 is used for broad global roaming using subscription of the partner.

Cellnetrix
SIM requirements About 4-6К - Release 98 and above, Java Card 2.1.1-2.2.1

Server-side requirements Not required but can be integrated with any 3rd party solution



Main features of Easy Roam OTA application

Comfortable WWW administrative interface
Allows to manage DB of preferred networks for roaming, as well as available and forbidden networks. After
modifications to the roaming DB OTA updates could be automatically generated and scheduled to update all SIM-cards
in the field.

Subscriber groups
Solution provides support for managing different subscriber groups and specification of different roaming preferences for
different types of subscribers: business, pre-paid etc. Subscribers with or without Easy Roam applet belong to
different subscriber groups.

Intellectual management of OTA dispatches
OTA dispatches could be scheduled in the automatic as well as in the manual mode.
Best delivery time when allocation of SMSC is the lowest one could specified.

Forced change of the roaming partner
Handsets could be programmed to change the current network and select
optimal one immediately after the receipt of the new roaming

Cellnetrix
database update



Smart Call

• Purpose
Smart Call is a SIM-based cost optimizer for outgoing calls during roaming. When
a subscriber is abroad, SmartCall makes it possible to set up international calls
over his or her home network instead of the more expensive roaming network.

• Main features

 Support for Callback and Call-by-call modes
 Triggering by means of USSD, SMS or DTFM
 Can be configured depending on the selected network and current location
 Configurable via OTA

• Advantages

Could increase operator revenue from roaming offering nice service for subscribers.

Cellnetrix
SIM requirements 1К+ - Release 98 and above, Java Card 2.1.1-2.2.1

Server side requirements Not required



Roaming assistant

• Purpose
Roaming assistant is used to inform a subscriber and fix his/her wrong mobile
number inputs while roaming in a guest network: such as false use of nation-wide
numbering instead of international, wrong usage of short numbering schemes which
could only work in the home network.

• Main features
 Check phone numbers subscriber is dialing for correctness and fix his/her wrong
inputs
 Check rules can be updated via OTA

• Advantages
Application can fix subscriber errors and make phone call happen increasing
revenue and subscriber loyalty.

Cellnetrix
Server-side requirements Rules updatable via OTA service


APPLICATIONS FOR BUSINESS
AND PERSONAL USE

Cellnetrix

Business and personal applications

SecuPass
secure storage on the SIM
• Purpose
Enter PIN:
(U)SIM is one of the most secure network components therefore it is ideally suitable
******** for storing any confidential information such as passwords, PINs and IDs. In case of
OK
handset stealing the data on SIM could not be recovered without very expensive
electronic equipment which couldn’t be in possession of criminals. A subscriber can
add, edit and access confidential information via SIM toolkit menu.
• Main features
 Any private information could stored such as Credit Card numbers, PINs, web logins
Passwords
etc.
View
 Universal PIN support with limited number of wrong verifications
Edit
Configuration  Possibility to download data Over-the-Air
 Very high security level

• Advantages
View Passwords The application offers to the subscriber a nice value-added service which can drive
Alfabank a revenue and increase customer loyalty. Operator can use such an application to
Lufthansa automatically distribute access information to the subscribers such as
My PC login/password etc.

Cellnetrix
SIM requirements About 5-7К - Release 98 and above, Java Card 2.1.1-2.2.1
Server-side requirements Not required



Missed Call
• Objective
• Very often MO calls are not successful because a called party isn’t available. The
applet can automatically send the notification to the called party to remind to call
back.

+7 916 100 00 00
• Main features
Subscriber is unavailable.
Leave short message  A notification text can be specified by a user
notification to call back?  Special conditions can be set to trigger the alert

 Advantages
Missed call applet will generate SMS traffic and increase voice traffic by making
failed calls happen.

Cellnetrix
SIM requirements 2K+ - Release 98 and above, Java Card 2.1.1-2.2.1

Server-side Not required



One-time password (OTP)

• Purpose
The application offers one-time password generation functionality such as HOTP or
any proprietary algorithm turning any mobile handset into the authentication solution.
OTP is a cornerstone of the security for the world-wide web and online services
One-time password because static passwords can be easily compromised.
My Operator
My Bank
Internet provider
• Main features

 Over-the-air personalization and customization
 Support for several accounts such as my operator, my bank, my internet
 Protection by additional PIN-code

• Advantages
Application is targeted for the business segment where the demand for 2FA (two-
factor authentication) is quite high. Mobile operators can generate additional
revenues by offering such application to corporate customers at the same time giving
a valuable service inside the SIM.

Cellnetrix
SIM requirements 3K+ - Release 98 and above, Java Card 2.1.1-2.2.1

Server side Not required, however OTA service can be used for the personalization



Multiple Subscriptions
• Purpose
• The application implements switching between several subscriptions, for example,
between personal, travel and corporate what could be done manually or
automatically.

Subscriptions
• Main features
>Personal
Business  Support for several subscriptions with different parameters and authentication
Travel algorithms
Manage subscriptions  Subscription selection via Menu
 Support of the automatic subscription selection based on Location Area
information;
 An option to select right subscription with the PIN
 Engineering menu to manage subscriptions (add, edit or delete) via SIM toolkit
menu
 Display of the actively selected subscription on the handset screen
• Advantages
Application gives a nice opportunity to use one SIM card with several completely
different subscriptions increasing customer loyalty, implement roaming with 2 or
more subscriptions saving roaming costs.

Cellnetrix
SIM requirements 1-4К - Proprietary API, Release 98, Java Card 2.1.1-
2.2.1
Server-side requirements Not required but could be used to upload subscriptions via OTA



Busy Call
• Purpose
• The application is used to inform calling party that the subscriber is currently talking
on the phone or just not willing to pick-up the phone. Busy Call sends message to
the calling number with a predefined text specified by the customer.

Busy Responses
Set status (available) • Main features
Add new alert  Possibility to specify a text message for an alert
Delete alert
 Manual change of the status (available/unavailable) from menu
 Support of conditional statuses (ex. available only for friends in the phonebook)
 Possibility to specify several messages for different types of alerts (calling, meeting
etc).

• Advantages for the operator and subscriber
The application will generate additional SMS traffic and provide an interesting
service for the subscribers increasing their loyalty.

Cellnetrix
Server-side Not required, however WEB-interface could be used for configuration of notification messages



Secure Message
• Purpose
• Peer-to-peer secure messaging SMS client providing the possibility to exchange
with encrypted short messages between 2 peers or even within a group of
subscribers sharing the same set of keys.
• Main features
Secure Messaging  Possibility to send long messages (more than 1 SMS) to a single subscriber or to
New message the selected group of subscribers
View messages
 Encryption with DES or 3DES
Key management
Language  Custom encryption algorithms can be used as an option
 Web management interface for key generation and group management
 Several languages might be supported if needed
 Compact UCS2 format support is provided

 Advantages for the Operator
Easy to use and integrate into the operator network client-server application will
generate additional traffic which can be billed separately from common SMS,
increase subscriber loyalty and provide secure services for private and business
customers.
The application can be further extended to add more useful functions.

Cellnetrix
EEPROM RAM (U)SIM API version
SIM requirements 6К+ 256 bytes Release 5 and above, Java Card 2.1.1-2.2.1
Server-side requirements Not any. Optional web interface is provided to manage key generation and distribution



GroupSMS
with a single click send to all!
• Purpose
The application allows users to send multi-recipient SMS messages. Every
message recipient can either respond to the original message sender (like in a
regular SMS message), or alternatively use the «reply-all» option and respond to
all the recipients of the original message.
Group SMS
New message • Main features
New group
 Possibility to send long messages (more than 1 SMS) to the selected group of
Manage groups
subscribers
 Possibility to respond to all recipients of the message
 Group management interface from SIM menu and WEB (option)

Application increases SMS traffic (and revenues), easy to deploy, requiring no
integration into existing infrastructure.

Cellnetrix
SIM requirements 5К+ 256 bytes Release 5 and above, Java Card 2.1.1-2.2.1
Server-side requirements Not any. Optional web interface could be provided to manage recipient lists



Secret Huge Phonebook
• Purpose
The phonebook stored on the handset is easily accessible in case the handset is
stolen. The application makes it possible to keep and manage enhanced
phonebook which is stored in the SIM and secured by a special PIN.

Phonebook • Main features
Browse  Synchronization via OTA;
Search
Add new contact  1000 and even more contacts are supported limited only by SIM memory;
Delete contacts  Store Name, Surname, mobile and fixed number, e-mail, etc;
Import contacts
Export contacts  Optional access from the desktop PC to manage contacts;
 Make call, send SMS directly from phonebook;
 Import/Export operations with the common SIM phonebook.


Application provides a valuable feature and increase customer loyalty.

Cellnetrix
SIM requirements 6K+ 256 bytes Release 5 and above, Java Card 2.1.1-2.2.1
Server-side requirements Not any.


Contract application development

 Any application mentioned in the presentation can be
customized to the operator’s needs and integrated into their
environment

 Cellnetrix is able to do the development of any customized
application on customer request

 Applications could be integrated with the existing operator or
service provider applications or service platforms

 Cellnetrix works directly with SIM card vendors and perform
throughout testing

 Cellnetrix provides full on-site trainings, remote management

Cellnetrix
services and technical support


Conclusion….

Thank you for your attention!
We’re pleased to answer your questions!
Cellnetrix R&D Center
Yablonevaya alleya, 313a,
Zelenograd, Moscow, Russia, 124482
Tel . +7(495) 944-66-90
Fax. +7(495) 536-57-63

Cellnetrix GmbH
Holstenkamp 54,
D-22525 Hamburg, Germany
Tel. + 49 40 891 062
Fax.+ 49 40 891 064

Cellnetrix
Email:
Web: http://www.cellnetrix.com


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