Macy's and JC Penney are major retailers in the highly competitive department store industry. Macy's has over 850 stores and 150 years in business, while JC Penney has over 1,100 stores. Both companies offer apparel, home goods, and services. They employ strategies like exclusive brands and online expansion. Financially, Macy's saw increased online sales and debt repayment in 2010, while JC Penney grew revenue but also invested in new stores and renovation. Key accounting differences are in inventory valuation and gift card revenue recognition policies. Overall, both companies aim to adapt to challenges and changing consumer trends in retail.
Merchandise Strategies: Macy's Case StudyQuinn Nevares
This case study examines Macy's current merchandising strategies and initiatives, their top competitors and suggested actionable points to increase their share of wallet of the Millennial target market.
Merchandise Strategies: Macy's Case StudyQuinn Nevares
This case study examines Macy's current merchandising strategies and initiatives, their top competitors and suggested actionable points to increase their share of wallet of the Millennial target market.
Chisolm Hunter asked me to look at their current online retail offering and provide some background as to how I would look at campaign management with them - these slides show my approach but also highlight the challenges they face to drive the online offering forward.
The Business Development Plan for Restaurant.
Objective :
To understand a framework for a systematic & comprehensive evaluation of the venture idea
To Decide whether to proceed with the venture
To offer Best Service at the Best Price
Road Map:
Objective
Idea Generation
Why to prepare BDP
Market Segment
Key Growth Drivers
Case Study
Business Profile
SWOT
7P’s
Sources of Finance
Restaurant Layout
Org. Departments
Financial Analysis
Business Strategy for Banks and Credit UnionsSerge Milman
Webinar presented on August 7, 2013 on WhyBusiness Strategy is Essential for Community Banks and Credit Unions. Recording of the webinar can be accessed http://bankblog.optirate.com/business-strategy-essential/
How to increase your business with a strong marketing planBrian Bateman
“ Counselors to Americas Small Businesses”. Provides quality, free and confidential counseling to small businesses. In person at a SCORE, neutral, or client locations. Telephone counseling, Email counseling
Provides low cost workshops. 50+ highly experienced active volunteers with varying skills and talents. Many have run small businesses. Others have worked in banking, real estate, law, or for local corporations.
Housed with the SBA at 310 W. Wisconsin Ave. (Blue Reuss building). Anyone wanting business counseling can call the SCORE Office (414-297-3942) or sign up on the SCORE Milwaukee website www.scoresewisconsin.org.
There so many ways to market your business to find and keep the customers you really want, but which ideas work best and where should you be investing your time, effort and budget. This practical training workshop for tourism operators covered more than 20 simple and effective ways you can be marketing your business and connecting with more of the right customers.
This workshop was presented by Todd Wright of Threesides Marketing for Shellharbour Tourism. Threesides are well known operators in regional tourism and destination marketing, and the digital and social marketing scene. They have worked with individual operators, tourism destinations, local councils and state tourism marketing bodies.
How to deliver sustainable growth for e commerce websites Digital OlympusValentin Radu
How to deliver sustainable growth for eCommerce websites:
1. Measure the right KPIs
2. Set strategic Objectives
3. Brainstorm and generate strategic initiatives
4. Prioritization
5. Experimentation
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Does your company employ a sound strategy for collections? Could it use some tweaking? Are you panicked everyday waiting for receivables to appear? Follow these key strategies before, after and during your sales process to improve your collections.
Introduction to Judaism and the Ministry of Defence (UK)Alexandra Brooks
Equality and Diversity Course at JEDTC Shrivenham January 2014. Introduction to Judaism, adherents needs, provisions made by the MOD and compatibility.
Chisolm Hunter asked me to look at their current online retail offering and provide some background as to how I would look at campaign management with them - these slides show my approach but also highlight the challenges they face to drive the online offering forward.
The Business Development Plan for Restaurant.
Objective :
To understand a framework for a systematic & comprehensive evaluation of the venture idea
To Decide whether to proceed with the venture
To offer Best Service at the Best Price
Road Map:
Objective
Idea Generation
Why to prepare BDP
Market Segment
Key Growth Drivers
Case Study
Business Profile
SWOT
7P’s
Sources of Finance
Restaurant Layout
Org. Departments
Financial Analysis
Business Strategy for Banks and Credit UnionsSerge Milman
Webinar presented on August 7, 2013 on WhyBusiness Strategy is Essential for Community Banks and Credit Unions. Recording of the webinar can be accessed http://bankblog.optirate.com/business-strategy-essential/
How to increase your business with a strong marketing planBrian Bateman
“ Counselors to Americas Small Businesses”. Provides quality, free and confidential counseling to small businesses. In person at a SCORE, neutral, or client locations. Telephone counseling, Email counseling
Provides low cost workshops. 50+ highly experienced active volunteers with varying skills and talents. Many have run small businesses. Others have worked in banking, real estate, law, or for local corporations.
Housed with the SBA at 310 W. Wisconsin Ave. (Blue Reuss building). Anyone wanting business counseling can call the SCORE Office (414-297-3942) or sign up on the SCORE Milwaukee website www.scoresewisconsin.org.
There so many ways to market your business to find and keep the customers you really want, but which ideas work best and where should you be investing your time, effort and budget. This practical training workshop for tourism operators covered more than 20 simple and effective ways you can be marketing your business and connecting with more of the right customers.
This workshop was presented by Todd Wright of Threesides Marketing for Shellharbour Tourism. Threesides are well known operators in regional tourism and destination marketing, and the digital and social marketing scene. They have worked with individual operators, tourism destinations, local councils and state tourism marketing bodies.
How to deliver sustainable growth for e commerce websites Digital OlympusValentin Radu
How to deliver sustainable growth for eCommerce websites:
1. Measure the right KPIs
2. Set strategic Objectives
3. Brainstorm and generate strategic initiatives
4. Prioritization
5. Experimentation
Keys to Improving Your Collections ProcessKim Eberhardt
Does your company employ a sound strategy for collections? Could it use some tweaking? Are you panicked everyday waiting for receivables to appear? Follow these key strategies before, after and during your sales process to improve your collections.
Introduction to Judaism and the Ministry of Defence (UK)Alexandra Brooks
Equality and Diversity Course at JEDTC Shrivenham January 2014. Introduction to Judaism, adherents needs, provisions made by the MOD and compatibility.
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EMBA Financial Management Class Presentation Macy's vs JC Penney · www.slideshare.net Group paper and presentation made at UCI Merage School of Business, March 2012. Grade awarded 93% (A).
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pdf www.slideshare.net/sachabrooks/20120531-marketing-paperfinal.
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Executive Summary: Based on analysis of the latest People's Republic of China Five Year Guideline (2011-15) and CEMEX's current operations, two western Special Economic Zones were identified as presenting significant business opportunities for CEMEX, one of the world's largest cement producers.
3P (people, planet, and profit) criteria and a CAGE distance framework (culture, administrative, geographic, and economic differences) were applied during the market research and analysis stages in order to identify lucrative market opportunities for CEMEX to enter and gain competitive advantage in the western Chinese market. Based on these findings a strategy was recommended for a market entry into western China.
Uncertainty analysis was used to determine likely failure points, recommendations were made on mitigating those risk factors, including the identification of several regional markets that were over-served.
How does one define whether a firm operating in the mobile phone industry is more or less successful? Some argue that success should be measured using the metrics defined by the titans of industry. Warren Buffet, one of the most successful investors of our time uses “Return On Invested Capital” (ROIC) as the key measure of enterprise success. However, using this measure Apple is only slightly (1.5%) more successful than Research in Motion (RIM) table 1 refers.
However, for the purposes of this paper we have defined success as a firm's ability to strategically position its self as a high-end premium brand, with a reputation as the market leader in quality, customer satisfaction and steadily growing market share. Using these metrics, we propose that clearly Apple is the more successful of the two.../
The results from a 30 question quantitative survey with over 120+ respondents, and 2 qualitative focus groups were used to analyze perceptions, needs and wants of business users in California and beyond. Results were presented in the paper and a 20 minute presentation, alongside recommendations for both brands.
Strategy Recommendations: JOA Group - Project Managers to the SoCal Construct...Alexandra Brooks
JOA Group is a privately owned construction project management consultancy with revenues of $1.3M per annum. Operating in the highly competitive, highly fragmented construction sector, JOA Group has limited capital and is primarily reliant on one large account. Since forming in 1996 the firm has grown organically from one employee to ten. It has maintained a competitive advantage through its reputation for high integrity, quality personnel and professionalism. The firm’s business model and resources were analyzed in order to formulate three growth strategies. The strategies are to be underpinned by activating existing cultural norms, promoting communication best practice and formalizing HR policies. Strategic initiatives proposed by 3Z Consulting include: backward integration, geographic expansion, and focused marketing and business development. The strategy would focus on growing business in response to an expected increase in smaller public maintenance projects (between $1M to $50M) which are less susceptible to budget constraints as the government phases out spending on large capital projects ($100M - $1Bn). A three-year financial model supporting the proposed strategy and business model is presented. Risks identified to the new business model include limitations in resources (time and capital) and the potential for direct competition from large firms moving down market.
1. MACY’S VS JC PENNEY
SHARON SINGLETON, ALEXANDRA BROOKS
TEAM RUBEN PEDROZA, STEVE CHAKY
2. Industry
Retail Department Store Market
$60Bn in US, $400Bn Worldwide
Mature and Highly Competitive
Compete with discount department
stores, specialty stores, outlet
stores, internet, and home shopping network.
Sales have declined between 2000-2010
3. Business Overview – Macy’s
150 years old, originally known
as Federated Department Stores
Macy’s Inc. and Bloomingdale’s
Merchandise
Men’s,Women’s, and Children’s Apparel
Accessories, Cosmetics, and Jewelry
Home Furnishings
850 Stores and Ecommerce – macys.com and
bloomingdales.com
4. Business Overview – JC
Penney
Established beginning of 20th Century
1,100 Stores in all 50 US States and
ecommerce
Merchandise
Appareland footwear
Accessories, jewelry, and beauty supplies
Home Furnishings
Services
Styling
Salon, optical, portrait photography, and
custom decorating
6. Major Strategies – JC Penney
Exclusive Brand Portfolio
Increase Online Presence
Rebranding Image
CustomerFIRST program
Merchandise at Regular Price
7. Financial Report – Macy’s
Impact from Omni-Channel
Decrease of Long-Term Debt
Repayment
Internet Business – up 28% 2010
Decrease in Cash and Cash Equivalents
Outflow from Investing Activities Increased
8. Financial Report – JC Penney
Revenue increase from 2009 to 2010
Long term debt decrease
Investing activities decreased from 2009 to
2010
Capital Expenditures
New Stores and Major Renovations
New Sephora Section at Existing Stores
9. Accounting Policies – Inventory
Macy’s - LIFO
$4.7Bn B/S in 2010
JC Penney’s - FIFO
$3.2Bn B/S in 2010
LIFO to FIFO in 2009
$1.8M increase to gross
margin recorded
10. Accounting Policies – Gift Card
Recognition
Both record Liability at POS and recognize
revenue upon merchandise redemption
BUT, differences in how they treat unredeemed
cards
Macy’s
Historical Data
JC Penney
Escheatment
After 60 months
11. Accounting Policies – Revenue
Recognition
Macy’s
Time of delivery
Estimates are established for future
returns based on historical return rates
JC Penney
Merchandise – POS/Customer take possession
Services – Customer receives benefit
Online – Time of shipment
Estimates are established for future returns based on
historical return rates
12. Measures of Success
Macy’s* JC Industry
* Penney Avg.
ROE* 12.28% 17.23% 13.4%
ROA* 3.22% 6.02% 6.2%
Debt/Equity* 2.45 1.74 2.7
Net Profit 3.63% 3.98% 2.7%
Margin*
*Averages over six years, 2005-2010
** Averaged over 5 years from 2005-2010, excluding 2008
13. Summary
Macy’s & JC Penney are leaders in the
industry
Continue to invest in strategic growth
initiatives
Challenges
Economy,Housing Market, Inflation
Ecommerce and competition
Both will need to focus on retaining and
growing market share in a evolving
marketplace