The lecture discusses Gaussian Mixture Models (GMMs) as a statistical method for unsupervised clustering, emphasizing the importance of modeling joint distributions without class labels. It outlines the Expectation-Maximization (EM) algorithm for optimizing GMMs, enabling the handling of latent variables during the clustering of data. GMMs offer a flexible and powerful approach to density estimation, distinguishing it from traditional methods like k-means by using soft assignments instead of hard class assignments.