Industrial systems companies struggle with installed base data quality, reliability and governance. This directly impacts customer retention and limits growth strategies within an existing customer base. Through this presentation -- Learn how Johnson Controls extends the customer lifecycle by driving service attachment to assets, increasing replacement business win rates and expanding individual sale profitability. -- Explore a model for leveraging data to displace the competition at record rates and realize your best-ever Net Promoter Score. -- Discover a data management philosophy and process with proven results of spinning your customer data into gold.