The document discusses the university's strategy to extend its online presence to mobile platforms between 2008-2011. [1] It began with basic SMS and WAP services in 2008 but saw the need to enhance the student experience and collect data more efficiently. [2] Between 2008-2009, it developed iPhone collection forms and an Uherts.mobi site allowing course access and analytics. [3] In 2010-2011, it created more tailored mobile apps like MyHerts.info to engage current students.