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Introduction to Media
Where Race, Gender & History Meet
WHAT IS MEDIA?
• Tools we use to communicate
– get information
– stay informed
– be entertained
• Controls the flow of information as
– Interpreter &
– Watchdog
MEDIA TOOLS
LEGACY MEDIA
(Books, 1455) (Newspapers, 1690)
(Magazines, 1741)
(Billboard, 1790)
(Recorded sound, 1877) (Movies, 1888)
LEGACY BROADCAST
(Radio, 1895)
Television (Developed, 1927;
widely available, 1948)
NEW MEDIA
Internet/Social Media (1969)
Videogames (1958)
MASS MEDIA =
• One to Many
IMPACT?
• our knowledge
• our behavior
• our attitudes
• our emotions
• our political views
MEDIA REFLECTS
MEDIA INFLUENCES
GETS IN YOUR HEAD
INFORMS …
& MIS-INFORMS
IN MEDIA 10 …
Slavery
Anti-semitic
Anti-Irish
STEREOTYPES
STEREOTYPES
WHAT’S A
STEREOTYPE?
• A widely held but oversimplified image
or idea of a particular type of person,
place or thing.
• Often based in “some” truth
• But puts everyone in the same box –
whether it fits or not
Does One Size Fit All?
Men don’t
need to be
spanked?
Focusing
on the real
issues???
Words
for
Women
MORE RECENT
CHINK =
- a narrow
opening &/or
- an ethnic slur
(bad word)
usually
referring to a
person of
Chinese
ethnicity
Asians
aren’t
Athletic,
are they??
A kid, age 11, (Texas-native
Sebastian De La Cruz) sings
the national anthem (2013)
at an NBA game
“We” react
M10_Intro
M10_Intro

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M10_Intro