There is a growing demand for more accurate geolocation prediction technologies as social media use increases and more data is generated without explicit location details. Several companies are analyzing social media data like tweets and Facebook posts to map conversations and contexts in real time, helping with applications in retail, media, and public safety. Artists are also using geolocation data from social media to create site-specific photography corresponding to specific posts, believing this "digital noise" provides insights into society. As technology integrates more with our lives through smartphones and social networks, privacy and authenticity issues may arise from leaving location data in commercial hands.

1. GEOLOCATION PREDICTION G E O S P A T I A L A P P L I C A T I O N S A N D
S O C I A L M E D I A
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2. There are over 340 million tweets and 800 million Facebook
status updates every single day. This massive amount of data is
creating an ever-expanding dataset.
As the popularity of social media continues to grow, so
does the demand for technological advances in the
accuracy and efficiency of geolocational applications.
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It is estimated that around 70% of social media data
does not contain a toponym, or any kind of “geospatial locum” .
he absence of these written details regarding location, like “today” or “Londo
industries are seeking a new way of filtering and understanding language.

3. In a recent publication, it was speculated “that by 2017, all
web-facing textual resources will be parsed (rightly or
wrongly) for geographical content.“
This is process is called geo-parsing, and it is part of the
geolocational lexicon developing today.
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4. .
A handful of data mining companies such as Geofeed
and Nexology are capitalizing on this data mining niche
in various ways:
• Listening to contextual social media “noise”
• Mapping it in real time
• Interpreting how language works within these
networks
• Applying metrics to the data for purposes of
prediction
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5. 5
“The graph represents a network of 152 Twitter users whose tweets
in the requested date range contained "cmqcc", or who were replied
to or mentioned in those tweets. “ Marc Smith , (author of code)

6. • Engage current shoppers
on the street
• Entice them with coupons
or special discounts
• Collect real time social
media generated marketing
data
• Enhance real time presence on
site at breaking news events
• Research and verify content
• Track public newsworthy
conversations and debates
WHAT ARE THE VARIOUS APPLICATIONS FOR GEOLOCATIONAL
PREDICTION?
R E TA I L
MEDIA
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PUBLIC SAFETY
• Locate potential witnesses
• Evaluate crisis in real time
Terrorist ,
National or local disaster

7. A r t i s t s L a r s e n a n d S c h i n d e l m a n
a r e t a k i n g t h e g e o l o c a t i o n a l
i n f o r m a t i o n a l d a t a s e t a n d u s i n g
i t f o r t h e i r wo r k .
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I n a p r o j e c t c a l l e d “ G e o l o c a t i o n ” , t h e y u s e t h e G P S d a t a f r o m
s o c i a l m e d i a t o d o s i t e s p e c i f i c p h o t o g r a p h y t h a t c o r r e l a t e s
t o s p e c i f i c p o s t s .

8. 8
T h e i r i d e a i s t h a t t h e d i g i t a l n o i s e h a s v a l u e , a n d c a n t e l l
u s c h a r a c t e r i s t i c s a b o u t s o c i e t y, c o n t e n t wh i c h c a n b e l o s t
i n t r a n s l a t i o n .
C o n c e p t u a l l y, t h i s i s s i m i l a r t o t h e r e a c t i o n b u s i n e s s a n d
i n d u s t r y a r e h a v i n g t o t h e s o c i a l m e d i a d a t a s e t .

9. WHERE ARE WE NOW?
THE IMPORTANCE OF OUR LOCATION
The importance of our location has many implications in our society:
• Consumer
• Governmental
• Cultural
• Personal
We are moving into a place of integration of our lives with our smart
phones, and our smartphones with social networks and social media.
Issues of privacy, individuality and authenticity can be potential problems.
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In addition, ethical issues can arise by leaving
technological advances in the hands of commerce.
We must all ask ourselves these questions. as we leave the
anonymity of our location behind, and enter the new age of
digital geolocation.

10. BIBLIOGRAPHY
1. Computer and Internet use on campus : a legal guide to issues of intellectual
property, free speech, and privacy, Constance S. Hawke.,
http://library.ccp.edu/search~S0?/Xinternet+gps++privacy&SORT=DZ/Xintern
et+gps++privacy&SORT=DZ&extended=0&SUBKEY=internet+gps++privacy/1
%2C560%2C560%2CB/frameset&FF=Xinternet+gps++privacy&SORT=DZ&1%
2C1%2C
2. KEMI-TORNIO UNIVERSITY OF APPLIED SCIENCES-Thesis, “Social
networking services: technologies and applications”, Oleksandr Puzyrnyy,
http://www.theseus.fi/bitstream/handle/10024/38088/Puzyrnyy_Oleksandr_Th
esis.pdf?sequence=1
3. “Net locality : why location matters in a networked world” ,Eric Gordon and
Adriana de Souza e Silva., Chichester, West Sussex ; Malden, MA : Wiley-
Blackwell, 2011.
4. Electronic elsewheres : media, technology, and the experience of social
space” Chris Berry, Soyoung Kim, and Lynn Spigel, editors.
5. “The Substantial Words Are in the Ground and Sea: Computationally Linking
Text and Geography”, Travis Brown, Jason Baldridge, Maria Esteva, Weijia
Xu.
http://muse.jhu.edu/journals/texas_studies_in_literature_and_language/sum
mary/v054/54.3.brown.html
6. “Geolocation”, Nate Larson & Marni Schindelman, http://www.larson-
shindelman.com/
7. “Measuring the Impact of Art for Community Building”, Marshall Sponder
Web Metrics Guru Inc., Baruch CUNY & Rutgers University,
http://www.slideshare.net/webmeticsguru/art-of-placemaking-and-geolocation-to-amplify-art-
events-and-communities
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