This document discusses embedding library publicity in the digital environment. Previously, the library used its website, emails, and the virtual learning environment for publicity. It now uses word clouds, videos, and apps to engage students. The digital environment provides opportunities for timely, multimedia publicity but also challenges like keeping up with technology. The library publicizes resources like its online catalog and subject guides using print and digital materials. It evaluates usage and student feedback to improve services.
The university as a hackerspace - Joss Winn - Jisc Digital Festival 2014Jisc
The University of Lincoln has explored opportunities as diverse as the potential of open data, developed a research data infrastructure, nurtured student developers and developed a research-led approach to teaching known as the student as producer, to name a few. However, these projects and initiatives have not been throw away experiments. Rather, they have helped inform the University’s new Digital Education Strategy aimed at meeting the needs and improving the experience of its students and researchers at a time when the idea and purpose of the university is being challenged.
This provides an overview of some of the innovative projects and initiatives the University of Lincoln has undertaken in the past few years and how universities can explore approaches to teaching and research support, while helping inform the institutional mission and strategy. It will also provide an opportunity for managers, learning technologists and teachers to discuss the potential for such an approach at their institution and to share relevant experiences and ideas.
About the Webinar
The impact of electronic content cannot be understated. Through constantly evolving technologies, electronic content has made its way into almost every facet of our lives. Platforms are evolving and improving at a breakneck pace, prices for devices are accessible in a way that they weren’t just a few years ago, the e-content is becoming richer and more interactive, and publishers are developing profitable business models to respond. Many higher education institutions find it an ongoing challenge to respond to the latest technology changes. Compounding this problem is the fact that electronic content has now become a priority and expectation for the academic and publishing community.
NISO’s third virtual conference examines the issues and opportunities this rapid growth of electronic content has presented and challenged our community with, as well as thoughts on the future and how information organizations can successfully serve their patrons.
Open access, universities as publishers - Jisc Digital Festival 2015Jisc
This session focussed on areas where universities are (re)discovering roles, especially in the area of book publishing. Participants will be provided with evidence to help them consider this role for universities as publishers and its implications for them.
"Open Pedagogy" for eLearning PioneersRobin DeRosa
Using OER as a springboard to rethink pedagogy. Prepared for Saudi women leaders in education for eLearning Pioneers 2015, at the University of New Hampshire.
The university as a hackerspace - Joss Winn - Jisc Digital Festival 2014Jisc
The University of Lincoln has explored opportunities as diverse as the potential of open data, developed a research data infrastructure, nurtured student developers and developed a research-led approach to teaching known as the student as producer, to name a few. However, these projects and initiatives have not been throw away experiments. Rather, they have helped inform the University’s new Digital Education Strategy aimed at meeting the needs and improving the experience of its students and researchers at a time when the idea and purpose of the university is being challenged.
This provides an overview of some of the innovative projects and initiatives the University of Lincoln has undertaken in the past few years and how universities can explore approaches to teaching and research support, while helping inform the institutional mission and strategy. It will also provide an opportunity for managers, learning technologists and teachers to discuss the potential for such an approach at their institution and to share relevant experiences and ideas.
About the Webinar
The impact of electronic content cannot be understated. Through constantly evolving technologies, electronic content has made its way into almost every facet of our lives. Platforms are evolving and improving at a breakneck pace, prices for devices are accessible in a way that they weren’t just a few years ago, the e-content is becoming richer and more interactive, and publishers are developing profitable business models to respond. Many higher education institutions find it an ongoing challenge to respond to the latest technology changes. Compounding this problem is the fact that electronic content has now become a priority and expectation for the academic and publishing community.
NISO’s third virtual conference examines the issues and opportunities this rapid growth of electronic content has presented and challenged our community with, as well as thoughts on the future and how information organizations can successfully serve their patrons.
Open access, universities as publishers - Jisc Digital Festival 2015Jisc
This session focussed on areas where universities are (re)discovering roles, especially in the area of book publishing. Participants will be provided with evidence to help them consider this role for universities as publishers and its implications for them.
"Open Pedagogy" for eLearning PioneersRobin DeRosa
Using OER as a springboard to rethink pedagogy. Prepared for Saudi women leaders in education for eLearning Pioneers 2015, at the University of New Hampshire.
eLearning and Supporting the Globalised UniversityUCD Library
Presentation given by James Molloy, College Liaison Librarian, UCD Library during the Dublin ERASMUS Library Staff Mobility Week, June 27, 2017 at UCD Library, Dublin.
Making the most of digital resources - Anthony Beal and Neil LongleyJisc
Led by Anthony Beal, account manager, Jisc.
With contribution from Neil Longley, learning centre coordinator at Sunderland College.
In this session you’ll hear from local colleagues, explaining how they are making the most of some of the digital resources available through Jisc.
Connect more in Liverpool, 21 June 2016.
Challenges and opportunities in providing course content within changing instructor and student behaviors
NISO/BISG 9th Annual Forum: The Changing Standards Landscape
Access or Ownership: Evolving Business Models and Your Institution
Franny Lee, SIPX
SPARC Webcast: Libraries Leading the Way on Open Educational ResourcesNicole Allen
This webcast features three librarians who have been leading OER projects on their campuses. Each will provide an overview of the project, discuss the impact achieved for students, and provide practical tips and advice for other campuses exploring OER initiatives.
Marilyn Billings, Scholarly Communication & Special Initiatives Librarian, University of Massachusetts Amherst Libraries. Marilyn coordinates the Open Education Initiative, which has saved students more than $750,000 since 2011 by working with faculty to identify low-cost and free alternatives to expensive textbooks.
Kristi Jensen, Program Development Lead, eLearning Support Initiative, University of Minnesota Libraries. The University of Minnesota has emerged as a national leader through its Open Textbook Library, which is a searchable catalog of more than 100 open textbooks. The Libraries also partnered with other entities on campus for their Digital Course Pack project, which has helped streamline the course pack process and make materials more affordable for students.
Shan Sutton, Associate University Librarian for Research and Scholarly Communication, Oregon State University Libraries. The OSU libraries are partnering with the OSU Press for a pilot program to develop open access textbooks by OSU faculty members. The program issued an RFP in the fall, and recently announced four winning proposals that will be published in 2014-2015.
How you can enhance your efficiency and effectiveness for teaching and learni...Jisc
Led by Sue Attewell, head of change - further education and skills, Jisc.
With contributions from:
David Mason, tutor and assessor at North Liverpool Community College
Nick Almond, director of learning and teaching development, Liverpool Hope University
Connect more in Liverpool, 21 June 2016.
Monica Crump's presentation 'Stepping outside the walls of the library' from #asl2015 'The inside out library: collaboration, inspiration, transformation'. Delivered on Feb 27th 2015
Slides delivered at the Prosect Union Learn event in Manchester on 21st November 2012.
Covers Digital Learning, Social Media and Learning Pool e-learning
This presentation was provided by Joan Lippincott of The Coalition for Networked Information (CNI), during Session Eight of the NISO training series "Assessment Practices and Metrics in a 21st Century Pandemic," held on November 6, 2020.
eLearning and Supporting the Globalised UniversityUCD Library
Presentation given by James Molloy, College Liaison Librarian, UCD Library during the Dublin ERASMUS Library Staff Mobility Week, June 27, 2017 at UCD Library, Dublin.
Making the most of digital resources - Anthony Beal and Neil LongleyJisc
Led by Anthony Beal, account manager, Jisc.
With contribution from Neil Longley, learning centre coordinator at Sunderland College.
In this session you’ll hear from local colleagues, explaining how they are making the most of some of the digital resources available through Jisc.
Connect more in Liverpool, 21 June 2016.
Challenges and opportunities in providing course content within changing instructor and student behaviors
NISO/BISG 9th Annual Forum: The Changing Standards Landscape
Access or Ownership: Evolving Business Models and Your Institution
Franny Lee, SIPX
SPARC Webcast: Libraries Leading the Way on Open Educational ResourcesNicole Allen
This webcast features three librarians who have been leading OER projects on their campuses. Each will provide an overview of the project, discuss the impact achieved for students, and provide practical tips and advice for other campuses exploring OER initiatives.
Marilyn Billings, Scholarly Communication & Special Initiatives Librarian, University of Massachusetts Amherst Libraries. Marilyn coordinates the Open Education Initiative, which has saved students more than $750,000 since 2011 by working with faculty to identify low-cost and free alternatives to expensive textbooks.
Kristi Jensen, Program Development Lead, eLearning Support Initiative, University of Minnesota Libraries. The University of Minnesota has emerged as a national leader through its Open Textbook Library, which is a searchable catalog of more than 100 open textbooks. The Libraries also partnered with other entities on campus for their Digital Course Pack project, which has helped streamline the course pack process and make materials more affordable for students.
Shan Sutton, Associate University Librarian for Research and Scholarly Communication, Oregon State University Libraries. The OSU libraries are partnering with the OSU Press for a pilot program to develop open access textbooks by OSU faculty members. The program issued an RFP in the fall, and recently announced four winning proposals that will be published in 2014-2015.
How you can enhance your efficiency and effectiveness for teaching and learni...Jisc
Led by Sue Attewell, head of change - further education and skills, Jisc.
With contributions from:
David Mason, tutor and assessor at North Liverpool Community College
Nick Almond, director of learning and teaching development, Liverpool Hope University
Connect more in Liverpool, 21 June 2016.
Monica Crump's presentation 'Stepping outside the walls of the library' from #asl2015 'The inside out library: collaboration, inspiration, transformation'. Delivered on Feb 27th 2015
Slides delivered at the Prosect Union Learn event in Manchester on 21st November 2012.
Covers Digital Learning, Social Media and Learning Pool e-learning
This presentation was provided by Joan Lippincott of The Coalition for Networked Information (CNI), during Session Eight of the NISO training series "Assessment Practices and Metrics in a 21st Century Pandemic," held on November 6, 2020.
Digital Textbooks: Needs Assessment & Implementation on CampusLaura Pasquini
iPads & eReaders: Tips to Implementing Digital Textbooks on Campus
Higher Ed Hero Webinar - July 21, 2011 http://www.higheredhero.com/1QF/0
Shared Google Doc of Resources: http://bit.ly/n5mpy7
ePortfolios for Adults and Other Humans (rev 2014)Don Presant
An exploration of how ePortfolios can help support and demonstrate the learning of adults.
Revised from the original presentation in 2013 to include a description of a new shared ePortfolio service for educators and trainers called savvyfolio.net.
The economic implications of using simple approaches in distance learningBrian Mulligan
Mulligan, B., Schroeder, R. “The economic implications of using simple approaches in distance learning.”, Discussion Workshop, US Distance Learning Association National Conference 2011, St. Louis, 1-4 May 2011
What are the implications when the physical library collection migrates to electronic? And how can you brand af marketing electronic resources? Presentation at the yearly NNC meeting at Nordic Institute for Asian Studies Library, Copenhagen, November 8th 2013
NCompass Live - July 20, 2022
http://nlc.nebraska.gov/ncompasslive/
WebJunction provides a range of library-specific, online, and on-demand courses and webinars to help meet your continuing education needs. Whether you are looking to pick up a new skill, or to find inspiration for a new idea, these resources can help you take the first, or next step. With the support of the Nebraska Library Commission, all of the content, webinars and courses are free, and you’ll find topics ranging from customer service to organizational management to space planning. Join this session for a tour of WebJunction and to hear about these flexible and dynamic learning opportunities!
Presenter: Kendra Morgan, Senior Program Manager, WebJunction.
Social Media in Public Libraries: The good, the bad an the ugly!CILIP PPRG
A CILIP PPRG discussion paper, presented by Jo Hoyer, Children and Families Programme Co-ordinator, Northamptonshire Libraries at the 2014 CILIP PPRG Conference - Sharing your value, making an impact.
Social Media an Information Literacy ApproachCILIP PPRG
A CILIP PPRG discussion paper, presented by Davina Omar, Information Specialist, Library and Learning Services, Kingston University at the 2014 CILIP PPRG Conference - Sharing your value, making an impact.
Lydia Matheson, Aston University Library - Embedding publicity in the digital environment
1. Embedding Publicity in the
Digital Environment
Marketing Excellence Event
9 November 2012
Lydia Matheson
Information Specialist / Public Services Co-ordinator
Library & Information Services
Awarded to Aston University Library
2. Context… embedding publicity in the digital
environment
Students
► Student experience
► Student Survey / National Student Survey
► Personalisation
► Engagement - use of Library / Library resources
► Customer service excellence
Organisational context
► Marketing strategy
► Budgets
► Staffing
► Green agenda
3. Publicity for what purpose?
► Help students to use Library resources and facilities more
effectively on and off-campus
► Maintain a good study environment for students and ensure
students are aware of and respect Library regulations
► Listen / respond to views
► Improve service delivery / quality according to needs
► Provide key messages
► Support engagement
4. Online publicity
Publicity Digital environment
Opening hours Website / screens
Finding reading list materials VLE
How to borrow books and use self service facilities Website / LibGuides
Loan periods, renewals, fines, short loan, reservations Website / LibGuides
Printing and photocopying facilities Website / QR codes
Computing facilities Screens / website
Doing in-depth research LibGuides / VLE
How to find and access e-resources on-campus and Screens / website / VLE
off-campus
Library rules and regulations Website
Changes to services Blogworm
Help and support available LibGuides / website /
VLE
5. Embedding publicity in the digital
environment (1)
Previously…
► Web site
► All student emails
► Library Matters module on virtual learning environment (VLE)
► Readings folder within individual modules on VLE:
► Links to reading lists on catalogue
► Links to e-Library and Library web site
Mainly text based…
8. The digital environment…
Opportunities Challenges
► Currency / cost ► Repetition, timing ….
► Drip – drip approach ► Terminology / language issues
► Brief and to the point ► Technology – innovation /
► Immediate responsiveness / pace of change
► Multi-media options / learning ► Resources - staffing / training /
objects access
► Apps / income ► Getting consensus in approach
► Links in right places and metadata ► Personalisation / building
on web sites are crucial relationships / communication
► Important messages are getting ► Online branding
through ► Evaluating student experiences
► The Library is busier than ever ► Signposts
► Student engagement ► Pathways
► Experiences
9. Branding / design
► Visual elements important
► Graphics / photos required
► Less reliance on text / simplicity is key
► Recognizable look and feel but distinction also important
► Some limitations here…
► Professional design as much as possible
► Re-purposing content – postcards
► Engagement – involvement and consultation with students
18. Publicity within University
► Residences e-newsletter
► Screens in other buildings
► Library links from other University web pages
► Library links from VLE course modules
► Information about Library within prospectus and course
handbooks
► Information about Library in marketing materials – e.g. videos
etc.
22. Library SmartSearch
► An online ‘super’ catalogue
► Allows you to search for books, journal articles and
other resources
► Full-text format
► Can register / sign-in to save results in a folder
25. LibGuides
► Subject-based online guides:
► To find and access quality resources
► To get guidance on how to do research
► Mobile version exists
► LibGuides are available via:
►Library website http://www.aston.ac.uk/library/
►MAP
LibGuides Publicity
Concertina leaflet (5000)
One side of SmartSearch leaflet
26.
27. LibGuides Usage
After 1 week
A-Z Resource List- 1,670 views
Business & Management - 1,387 views
28. Usage & feedback - trends
► Web site – 55,284 page views in one month SmartSearch web
page: 26,056 (October 2012)
► Blogworm – 252 posts since March 2009 (35), 2010 (78) 2011
(80) 2012 (59) – views last month – 2,784
► Twitter – 373 tweets since March 2009, 447 followers
► Library Matters on Blackboard – statistics not available
► LibGuides – 19,523 since middle of September 2012
29. Library Laptops Survey – Win a Kindle!
November 2011 over 1
weekend
607 responses
“Evidence from the 24% didn’t know about them
survey showed that of
those responding 40%
would prefer to use a
laptop and only 30.5% a
fixed PC.” Students’ preferences –
laptops or fixed PC?
Led to increased demand for Library laptops
Led to purchase of self-service laptop
cabinets
30. Next steps
► Publicity annual planner and content database (FileMaker Pro)
► Resources – don’t run out of money by October!
► Consider purpose of content and repurposing options at outset
► Student engagement is key – personalisation is important
► Mobile technologies
► Evaluation and feedback
► Informal feedback sessions within Library
► Focus groups and surveys
► Customer journey mapping
32. Get the students to tell us...
- I feel more confident in
finding journals online. I
previously used Google
scholar but now I will
use the Library services.
Thanks
33. Get the students to tell us...
- Learnt some helpful
stuff which will no
doubt be very useful in
the coming weeks!! If I
get stuck though, I will
be sure to email and
ask for help!!
35. Thank you – any questions?
Lydia Matheson
Information Specialist & Public Services Co-ordinator (Customer Experience)
l.a.matheson@aston.ac.uk
0121 204 4507
36. Embedding Publicity in the
Digital Environment
Marketing Excellence Event
9 November 2012
Lydia Matheson
Information Specialist / Public Services Co-ordinator
Library & Information Services
Awarded to Aston University Library