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Community Engagement

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CILIP PPRG
CILIP PPRG

PPRG Marketing Excellence Conference 2018

Marketing
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PPRG Marketing Excellence Conference 2018 Community Engagement Lydia Matheson Aston University, Library Services
Digital communication tools Social Media ► Twitter / Facebook / Instagram Push Tools ► Email – emarketing tools ► TxtTools Integrated into Learning Resources ► VLE ► Induction ► GoAnimate / Prezi / Screencasts Via the web ► Library website ► AsktheLibrary ► LibGuides ► LiveChat ► Blogworm…
Physical communication tools Pull-ups TV screens Noticeboards Toilet door signs Desktop signage Displays and activities
Criteria for social media postings 1. Is it educational? 2. Will it encourage graduate prospects? 3. Is it fun?
Student dialogue and feedback
Proactivity - dialogue and engagement ► Partnerships ► University departments ► Enabling team ► Careers / Sports Aston / Marketing department / Registry / Staff Development / Security ► Students Union ► Interview panels ► Senate ► Students as participants and researchers ► Library as a safe place ► Study well ► Stress-busting sessions ► Training for staff: ► First Aid Mental Health Responders ► Customer Services ► Foyer bookings ► Continuous evaluation and feedback
What are new students saying about our use of digital marketing tools and social media?
Should we continue using voting software? These days nearly all students carry a smartphone around with them so why not utilise that! Engages those who might drift off from full attention It was good to keep attention, but the voting system used was boring. Maybe something more like Kahoot would be a lot more fun.
What would encourage you to engage more with the Library’s Twitter, Facebook and Instagram accounts?
What would encourage you to engage more with the Library’s Twitter, Facebook and Instagram accounts?
Community Engagement Marketplace ► How can we best engage with our audience / users? ► Motivators ► Challenges
PPRG Marketing Excellence Conference 2018 Community Engagement Lydia Matheson Aston University, Library Services

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Community Engagement

  • 1. PPRG Marketing Excellence Conference 2018 Community Engagement Lydia Matheson Aston University, Library Services
  • 2. Digital communication tools Social Media ► Twitter / Facebook / Instagram Push Tools ► Email – emarketing tools ► TxtTools Integrated into Learning Resources ► VLE ► Induction ► GoAnimate / Prezi / Screencasts Via the web ► Library website ► AsktheLibrary ► LibGuides ► LiveChat ► Blogworm…
  • 3. Physical communication tools Pull-ups TV screens Noticeboards Toilet door signs Desktop signage Displays and activities
  • 4. Criteria for social media postings 1. Is it educational? 2. Will it encourage graduate prospects? 3. Is it fun?
  • 6. Proactivity - dialogue and engagement ► Partnerships ► University departments ► Enabling team ► Careers / Sports Aston / Marketing department / Registry / Staff Development / Security ► Students Union ► Interview panels ► Senate ► Students as participants and researchers ► Library as a safe place ► Study well ► Stress-busting sessions ► Training for staff: ► First Aid Mental Health Responders ► Customer Services ► Foyer bookings ► Continuous evaluation and feedback
  • 7. What are new students saying about our use of digital marketing tools and social media?
  • 8. Should we continue using voting software? These days nearly all students carry a smartphone around with them so why not utilise that! Engages those who might drift off from full attention It was good to keep attention, but the voting system used was boring. Maybe something more like Kahoot would be a lot more fun.
  • 9. What would encourage you to engage more with the Library’s Twitter, Facebook and Instagram accounts?
  • 10. What would encourage you to engage more with the Library’s Twitter, Facebook and Instagram accounts?
  • 11. Community Engagement Marketplace ► How can we best engage with our audience / users? ► Motivators ► Challenges
  • 12. PPRG Marketing Excellence Conference 2018 Community Engagement Lydia Matheson Aston University, Library Services

Editor's Notes

  1. Working with enabling team.