Digital Textbooks: Needs Assessment & Implementation on Campus


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iPads & eReaders: Tips to Implementing Digital Textbooks on Campus

Higher Ed Hero Webinar - July 21, 2011

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  • Transforming American Education: Learning Powered by Technology Part of the National Technology Plan 4/site/edlite-default.html
  • Textbook Facts vs. Rhetoric by the Association of American Publishers, Inc.
  • Textbook Facts vs. Rhetoric by the Association of American Publishers, Inc.
  • Research and Markets: the US Book Publishing Industry Consists of about 2,600 Companies with Combined Annual Revenue of about $27 Billion
  • Book History Timeline
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  • Digital Textbooks: Needs Assessment & Implementation on Campus

    1. 1. iPad & E-Readers: Tips to Implement Digital Textbooks on Campus <ul><li>Higher Ed Hero Webinar </li></ul><ul><li>July 21, 2011 </li></ul><ul><li>Laura Pasquini </li></ul>
    2. 2. About the Author <ul><li>Laura Pasquini - Learning Technologies Department, University of North Texas </li></ul>
    3. 3. Author’s Dedication <ul><li>This Webinar is dedicated to the digital evolution and changing landscape in higher education. </li></ul>
    4. 4. Acknowledgements <ul><li>What are some of your concerns about digital textbooks & e-books on campus? </li></ul><ul><ul><ul><li>Learning application </li></ul></ul></ul><ul><ul><ul><li>Usability for students </li></ul></ul></ul><ul><ul><ul><li>Limited selection </li></ul></ul></ul><ul><ul><ul><li>Cost of the initiative </li></ul></ul></ul><ul><ul><ul><li>Partnerships with campus publishers </li></ul></ul></ul>
    5. 5. Table of Contents <ul><li>Digital Textbooks in Higher Education </li></ul><ul><li>The Tools: E-Readers, E-Books & Applications </li></ul><ul><li>Needs Assessment & Implementation Tips </li></ul><ul><li>Case Study: The Connected Campus </li></ul><ul><li>Future Thought s </li></ul>
    6. 6. The Digital Campus Photo c/o lockhaven on Flickr
    7. 7. Textbooks for Learning: Why? <ul><li>Limited in-class time to cover material </li></ul><ul><li>Compliment the lecture topic </li></ul><ul><li>Provide academic rigor for course </li></ul><ul><li>Prepare students for career </li></ul><ul><li>Excellent learning resources </li></ul><ul><li>Other </li></ul>
    8. 9. Winston Churchill <ul><li>“ There is nothing wrong with change, if it is in the right direction.” </li></ul>
    9. 10. Changes in Higher Education <ul><li>Evolution of digital literacy </li></ul><ul><li>Shared educational resources </li></ul><ul><li>Dynamic course content </li></ul><ul><li>New methods for instruction </li></ul><ul><li>Customizing education & learning </li></ul><ul><li>Online & blended-learning </li></ul>
    10. 11. Online & Digital Learning Models
    11. 12. E-Books & E-Readers Are Just…
    12. 13. Is Your Campus Ready? HOW are learning materials & textbooks purchased at your campus?
    13. 14. Textbooks: Facts vs. Rhetoric <ul><li>Not many new teaching technologies & solutions in higher education publications </li></ul><ul><li>Textbooks = large amount of educational cost </li></ul><ul><li>Limited information on publishing products & prices </li></ul><ul><li>Incredible number of options in all price ranges </li></ul><ul><li>Separate textbooks & materials are costly </li></ul><ul><li>Need to have the latest information & materials </li></ul>Association of American Publishers, 2006
    14. 15. 5 Year Digital Textbook Projection Digital Textbook Sales by Explana
    15. 16. Supply & Demand <ul><li>150, 000 NEW books are published in the US every year </li></ul><ul><li>Major publishers & university presses publish 40, 000 </li></ul><ul><li>Book demand driven </li></ul><ul><ul><li>Demographics </li></ul></ul><ul><ul><li>Economic Cycles </li></ul></ul><ul><ul><li>Product Development & Marketing </li></ul></ul><ul><ul><li>Types of Publications </li></ul></ul>
    16. 18. Starting Questions: <ul><li>What is the learning concern? </li></ul><ul><li>Can technology solve it? </li></ul><ul><li>What resources are currently on campus? </li></ul><ul><li>How will you conduct a needs assessment? </li></ul><ul><li>When will you pilot this technology? </li></ul><ul><li>Where will you go for help/support? </li></ul>
    17. 19. Develop A Plan <ul><li>Steps for planning: </li></ul><ul><ul><ul><li>goal setting </li></ul></ul></ul><ul><ul><ul><li>learning outcomes </li></ul></ul></ul><ul><ul><ul><li>resource allocation </li></ul></ul></ul><ul><ul><ul><li>development </li></ul></ul></ul><ul><ul><ul><li>piloting </li></ul></ul></ul><ul><ul><ul><li>evaluation/review  </li></ul></ul></ul>
    18. 20. How To Get Started…
    19. 21. Conduct a Needs Assessment Micro Level:   Assessing use and needs of e-books & e-readers for learners at a local/departmental level Macro Level: Assessing use and need of e-books & e-readers from an institutional level perspective Assessment
    20. 22. The Micro Level
    21. 23. Know Your Audience
    22. 24. An Example from My Campus <ul><li>Are students ready for E-Books & E-Readers? </li></ul><ul><ul><ul><li>Assess the digital literacy on your campus!!! </li></ul></ul></ul>
    23. 25. Our Learners
    24. 26. Questions to Think About… <ul><li>How do students best learn with digital materials? </li></ul><ul><li>How do E-Books shape curriculum? </li></ul><ul><li>Are E-Books truly more accessible? </li></ul><ul><li>What is the learning curve for this new medium? </li></ul><ul><li>How will we measure success/failure of E-Books? </li></ul>
    25. 27. The Macro Level
    26. 28. Performance Analysis
    27. 29. Selecting Learning Material <ul><li>Language </li></ul><ul><li>Information Culture </li></ul><ul><li>Learners’ Viewpoint </li></ul><ul><li>Accessibility </li></ul><ul><li>Effectiveness </li></ul><ul><li>Curriculum </li></ul>Photo c/o jisc_infonet on Flickr
    28. 31. Research The Tools Photo c/o Tonie on Flickr
    29. 32. The History of e-Books
    30. 33. Textbooks in the Future? By Vicky Woodward
    31. 34. The Evolution of the Bookshelf <ul><li>Portable </li></ul><ul><li>Accessible </li></ul><ul><li>Inexpensive </li></ul><ul><li>Easy to share </li></ul><ul><li>Convenient </li></ul><ul><li>Relevant (?) </li></ul>
    32. 35. The E-Book & E-Reader Effect <ul><li>Inexpensive </li></ul><ul><li>Quick adoption </li></ul><ul><li>Vivid examples </li></ul><ul><li>New Curriculum </li></ul><ul><li>E-literacy Issues </li></ul><ul><li>EdTech Trends in Higher Ed </li></ul>Photo c/o ANVRecife on Flickr
    33. 37. Breaking Ground <ul><li>Social Networking Added to Reading Electronic Books ~June 12, 2010 </li></ul><ul><li>E-Books Outsell Physical Books at ~July 19, 2010 </li></ul><ul><li>1 st Traditional Humanities Journal to Try “Open” Peer Review ~July 26, 2010 </li></ul><ul><li>More campus publishers are developing digital options for learning. </li></ul>
    34. 38. The eReader Contenders Nook, Sony Reader, Kindle & iPad... and MORE!!!
    35. 39. Popular eReaders <ul><li>Kindle </li></ul><ul><li>iPad </li></ul><ul><li>Nook </li></ul><ul><li>Sony E-Reader </li></ul><ul><li>Kno </li></ul><ul><li>iriver </li></ul>
    36. 40. Tablets & Smartphones There’s an app for that.
    37. 41. Online Space & Retrieval <ul><li>Kindle App </li></ul><ul><li>iBooks </li></ul><ul><li>Amazon Cloud </li></ul><ul><li>Virtual Labs/Libraries </li></ul><ul><li>In the Cloud storage </li></ul><ul><li>Social Bookmarks, highlights & sharing </li></ul>
    38. 42. The New Textbook Experience
    39. 44. Brainstorm & Development
    40. 45. Survey & Record <ul><li>Online shared workspace </li></ul><ul><li>Draft ideas & suggestions </li></ul><ul><li>Survey – faculty, staff, students (stakeholders) </li></ul><ul><li>Project management & updates </li></ul><ul><li>Collaborate & share </li></ul>
    41. 46. Learning Development Cycle
    42. 47. e-Learning Development Cycle
    43. 48. Customize Textbooks <ul><li>Free </li></ul><ul><li>Affordable </li></ul><ul><li>Open </li></ul><ul><li>Customizable </li></ul><ul><li> </li></ul><ul><li>Browse the Flatworld Knowledge Catalog: catalog </li></ul>
    44. 49. eTextbook Publishers <ul><li>McGraw-Hill Digital Products </li></ul><ul><li>Pearson | Higher Education </li></ul><ul><li>CourseSmart </li></ul><ul><li>O'Reilly Media - Technology Books, Tech Conferences, IT Courses, News </li></ul><ul><li>Connexions Project </li></ul><ul><li>Xplana eBooks </li></ul><ul><li>Others: </li></ul>
    45. 51. Case Study: Seton Hill
    46. 53. Measurement & Assessment <ul><li>Reaction : Did they like it? </li></ul><ul><li>Usability : Did they use it? How? Easy? </li></ul><ul><li>Behavior : Is there a changed behavior? Difference in learning provision? Student reaction? </li></ul><ul><li>Results : Is there an overall learning benefit? </li></ul>
    47. 54. Seton Hill: Technology Advantage? <ul><li>Reaction : Yes </li></ul><ul><li>Usability : Sure. But was it for everyone? </li></ul><ul><li>Behavior : Tech tool vs. learning tool. Is there a difference? </li></ul><ul><li>Results : Overall reaction & lessons learned. </li></ul>
    48. 56. Evolution of Tech & Learners <ul><li>Encourage open collaboration </li></ul><ul><li>Ask more from each student </li></ul><ul><li>Use technology to customize resources </li></ul><ul><li>Maintain high quality learning curriculum </li></ul><ul><li>Connect students to authentic experiences </li></ul><ul><li>Continue to search, evolve & learn </li></ul>
    49. 57. Concerns & Challenges <ul><li>Digital Rights Management ( DRM) - prevents copying of text or printing of text or, in some cases, reading the text on a different device, e.g. Adobe Digital Edition PDFs seem to lock your content to the device it was registered to. </li></ul><ul><li>Study Skills - Not being able to copy text or annotate text or print text is also a pain. </li></ul><ul><li>Publisher perspective - Lack of ability to print is particularly problematic for complex. </li></ul><ul><li>Accessibility needs - most have computers, but if they have a problem with their technology, many do not have the resources to get back online quickly </li></ul><ul><li>Compatibility - between devices (i.e. epub may not work on some devises) </li></ul><ul><li>Readability - Most of my students find reading on a screen uncomfortable.  Therefore many seem unwilling to do the reading. </li></ul><ul><li>Staff Support - Inadequate training or experience on the part of staff and faculty leads to wasted opportunities to utilize these resources. </li></ul>
    50. 58. Best of Luck! <ul><li>Establish a team </li></ul><ul><li>Research & brainstorm </li></ul><ul><li>Ask around on campus </li></ul><ul><li>Create a plan </li></ul><ul><li>Pilot the Project </li></ul><ul><li>Evaluate </li></ul>
    51. 59. Questions?
    52. 60. Also By This Author <ul><li>Stay connected: </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li> </li></ul></ul>
    53. 61. Appendix: Resources <ul><li>For resources & to share: </li></ul><ul><ul><li>iPads & eReaders: Tips to Implementing Digital Textbooks on Campus - Google Docs </li></ul></ul>