Lviv PMDay: Олександр Ліпський & Анна Лазор Як пірнути у вир бізнес-аналізу і перемогти. Реальний досвід успішного ПМ-а.

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Lviv Startup Club

Олександр Ліпський & Анна Лазор Як пірнути у вир бізнес-аналізу і перемогти. Реальний досвід успішного ПМ-а.

Leadership & Management

1CONFIDENTIAL
ЯК ПІРНУТИ У ВИР БІЗНЕС-АНАЛІЗУ
І ПЕРЕМОГТИ.
Реальний досвід успішного ПМ-а.
November 26, 2016

2CONFIDENTIAL
Alex Lipsky
Senior Software Engineering manager,
EPAM Systems
Hi, guys 
Anna Lazor
Business analyst, EPAM Systems

5CONFIDENTIAL
I’m a project manager
I work in an outsourcing company
HOW?!
Task

6CONFIDENTIAL
Take a cup of coffee… let’s see

7CONFIDENTIAL
• Domain: digital marketing
• Services: Support and
maintenance
• Team: 6 guys (staff
augmentation)
• Customer: 2 contact points
• General feedback: Smooth,
routine, stable
REAL CASE of success – THE STORY

8CONFIDENTIAL
REAL CASE of success – THE STORY
No management
No communication
No processes
No vision
No willing
No interest

9CONFIDENTIAL
REAL CASE of success – THE STORY
No Future!!!

10CONFIDENTIAL
REAL CASE of success – THE APPROACH
Problem: chaotic setup
• Introduced processes
Problem: unclear technical vision, continuous polishing
• Growing technical expertise
• Investigating optional solutions
Problem: unclear business needs/vision/future
• Delegating PM duties to leads
• Investigating business domain
• Investigating customer’s internal world
• Making connections (with further transforming to BA group)

11CONFIDENTIAL
REAL CASE of success – DEALING WITH BUSINESS ANALYSIS
Kolb’s
cycle
CE
RO
AC
AE
Elicitation (2016)
• Brainstorming – A LOT
• Documents Analysis – YES
• Focus Group – YEAH!
• Interface Analysis – YES
• Interviews – A LOT
• Observation – A LOT
• Prototyping – A LOT
• Requirements workshop – NOT MUCH
• Survey – REGULAR
Elicitation (2013)
• Brainstorming – A LOT
• Documents Analysis – ALMOST NO
• Focus Group – YEAH!
• Interface Analysis – NOT MUCH
• Interviews – NOT MUCH
• Observation – A LOT
• Prototyping – AS IDEA…
• Requirements workshop – YES
• Survey – NOT MUCH

12CONFIDENTIAL
Find capacity (DELEGATE!)
Choose right tools (MINIMIZE!)
Take the ownership (DEVELOP!)
Take the initiative (ADVISE!)
Live in future (ANALYZE!)
Never stop (PUSH!)
REAL CASE of success – PM KEY PRINCIPLES

How to Avoid Revenue Ups and Downs Most lead generation seems to revolve around finding late stage leads that will close quickly. It's the universal language of potential business. "Time-to-close" is our measure of sales success. Or, is it a reminder of our failure to generate awareness and interest? Think about this: The customer is doing extensive research and working through their needs and wants. Then you get involved and put your experience, knowledge, and insights into a proposal. What could go wrong? Other than the fact that you're working in independent silos. And yet, we expect the outcome is going to be amazing? What if you could get to the buyer before they devised their RFP or made a price request? That would be a game-changer wouldn't it? Join us on our next webinar, "Predictable B2B Lead Generation Strategies That Work No Matter What Your Budget" to learn how we approach B2B lead generation and take our process to our customer's businesses, regardless of their industry., Attendees are encouraged to bring their questions and challenges with consistent lead generation. Greg Chambers will use client stories and personal experiences to illustrate his concepts and tactics. Registrants will receive a recording of the webinar, a copy of Greg's book, "The Human Being's Guide to Business Growth," Bill Mattern's booklet, "The Perfect Growth Formula," and an invitation to learn about our new lead generation product/service, tentatively titled Lead Gen Compass.

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Agile is a great word, it's short, suggests an athletic approach to something. It fills our minds with images of gleaming, slick perfect machines, almost "German" in its implementation. So its interesting that our experience is something far more complex and messy then this word will have you believe. Being Agile takes commitment and hard work, work with processes and people, ensuring that there is focus on the goals throughout the organisation while it scales, this also means working with the clients to embrace this mentality. You could say we aren't Agile, rather we are constantly increasing our Agility. This changes the idea from a perfect athlete in the Olympics, to an individual working, sweating and persevering. It is hard, it is complicated! But, by sharing our stories we will tell you why it’s also fun and worth it.

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20 million users and 10 million projects, how to scale like Freelancer.com

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