Luxury Link is a hotel marketing and distribution program that provides partners with access to affluent luxury travelers online. In 2010, Luxury Link is introducing new distribution channels like Vacationist, a private sale site in partnership with Travel+Leisure magazine, and FamilyGetaway.com for the family travel market. Luxury Link differentiates itself from other travel sites by offering promotional packages, auctions, and direct referrals to partners with no upfront payments.