The document summarizes key points from the 8th FFP Loyalty Conference 2012. It identifies gaps between consumer expectations and brand delivery in loyalty programs. It discusses trends like real-time rewards, customer control and personalization, more valuable currencies, and emerging markets challenging traditional models. Examples are provided from companies like Marriott Rewards, American Express, Virgin Australia, and Wyndham Rewards that are addressing these trends. The document concludes by thanking attendees and introducing the President of ICLP Americas.
This document provides summaries of various automotive marketing and sales companies exhibiting at the 2005 NADA convention. It highlights the top-selling products and services offered by each company, including digital marketing systems to increase sales, customer relationship management software, online appointment scheduling tools, sales and management training programs, and customer retention services. The document aims to inform dealers of the latest solutions available to improve performance and grow their business.
The document discusses AchieveLinks, a rewards program that associations can offer to members. It says that associations choose AchieveLinks to enhance loyalty, provide rewards, and generate revenue. Members earn points from everyday purchases that can be redeemed for a variety of rewards. AchieveLinks requires minimal effort from associations but provides marketing support and engagement opportunities for members.
This document summarizes key findings from a survey about consumer brand loyalty across several global markets. Some of the main findings are:
1) Consumers in emerging markets like India have stronger brand affiliation compared to more price-sensitive Western markets.
2) Brands are falling short of consumer expectations around customization, personalization, and digital/mobile engagement.
3) There is a gap between what loyalty programs offer and what consumers want, such as value, trust, quality and convenience. Addressing this "loyalty chasm" presents opportunities for brands.
Rosewood Hotels & Resorts operates 19 luxury properties across 11 countries. While known for enhancing property values and local uniqueness, its strategy of individual property branding has resulted in low cross-property usage and limited brand awareness and growth. To increase customer lifetime value, brand equity, and cross-property usage, Rosewood aims to implement a corporate branding program with benefits for stays across multiple properties, along with a frequent stays program and strengthened digital presence. This will help standardize quality, build greater loyalty and awareness, and make the brand more competitive against other global luxury chains.
How is digital media affecting us at a neurological level? How is this in turn impacting how consumers process advertising messages and how can brands respond? Core Media Strategy Division explores some emerging themes.
The document discusses Hilton HHonors, a hotel loyalty program. It provides teaching objectives about understanding loyalty programs and how they allow for one-to-one marketing. It also discusses questions about the strengths/weaknesses of HHonors, the optimal spending level, and how Hilton should respond to competitors enhancing their programs. Key points are that HHonors increases occupancy and profits, benefits both hotels and members, and while competitors made major upgrades, Hilton responded by acquiring more hotels to grow its network rather than emulating program changes.
Luxury Link is a hotel marketing and distribution program that provides partners with access to affluent luxury travelers online. In 2010, Luxury Link is introducing new distribution channels like Vacationist, a private sale site in partnership with Travel+Leisure magazine, and FamilyGetaway.com for the family travel market. Luxury Link differentiates itself from other travel sites by offering promotional packages, auctions, and direct referrals to partners with no upfront payments.
This document provides summaries of various automotive marketing and sales companies exhibiting at the 2005 NADA convention. It highlights the top-selling products and services offered by each company, including digital marketing systems to increase sales, customer relationship management software, online appointment scheduling tools, sales and management training programs, and customer retention services. The document aims to inform dealers of the latest solutions available to improve performance and grow their business.
The document discusses AchieveLinks, a rewards program that associations can offer to members. It says that associations choose AchieveLinks to enhance loyalty, provide rewards, and generate revenue. Members earn points from everyday purchases that can be redeemed for a variety of rewards. AchieveLinks requires minimal effort from associations but provides marketing support and engagement opportunities for members.
This document summarizes key findings from a survey about consumer brand loyalty across several global markets. Some of the main findings are:
1) Consumers in emerging markets like India have stronger brand affiliation compared to more price-sensitive Western markets.
2) Brands are falling short of consumer expectations around customization, personalization, and digital/mobile engagement.
3) There is a gap between what loyalty programs offer and what consumers want, such as value, trust, quality and convenience. Addressing this "loyalty chasm" presents opportunities for brands.
Rosewood Hotels & Resorts operates 19 luxury properties across 11 countries. While known for enhancing property values and local uniqueness, its strategy of individual property branding has resulted in low cross-property usage and limited brand awareness and growth. To increase customer lifetime value, brand equity, and cross-property usage, Rosewood aims to implement a corporate branding program with benefits for stays across multiple properties, along with a frequent stays program and strengthened digital presence. This will help standardize quality, build greater loyalty and awareness, and make the brand more competitive against other global luxury chains.
How is digital media affecting us at a neurological level? How is this in turn impacting how consumers process advertising messages and how can brands respond? Core Media Strategy Division explores some emerging themes.
The document discusses Hilton HHonors, a hotel loyalty program. It provides teaching objectives about understanding loyalty programs and how they allow for one-to-one marketing. It also discusses questions about the strengths/weaknesses of HHonors, the optimal spending level, and how Hilton should respond to competitors enhancing their programs. Key points are that HHonors increases occupancy and profits, benefits both hotels and members, and while competitors made major upgrades, Hilton responded by acquiring more hotels to grow its network rather than emulating program changes.
Luxury Link is a hotel marketing and distribution program that provides partners with access to affluent luxury travelers online. In 2010, Luxury Link is introducing new distribution channels like Vacationist, a private sale site in partnership with Travel+Leisure magazine, and FamilyGetaway.com for the family travel market. Luxury Link differentiates itself from other travel sites by offering promotional packages, auctions, and direct referrals to partners with no upfront payments.
Rosewood hotels and Resorts- Branding to Increase Customer Profitability and ...anushank dagar
Rosewood Hotels & Resorts operates 12 luxury hotels worldwide but lacks brand awareness and customer recognition. While some individual hotels see 40% repeat guests, only 5% of customers frequent multiple Rosewood properties. To increase this, Rosewood is considering a frequent stay program or corporate branding. However, loyalty programs usually require broad geographic coverage. Currently, customers are unaware of the Rosewood brand and see properties as independently operated. Rosewood needs to better promote its brand identity while maintaining each hotel's unique personality to build recognition and increase cross-property usage.
The document discusses loyalty programs and provides best practices for developing successful programs. It notes that loyalty program memberships have grown significantly in recent years. Key elements for success include targeting offerings, offering the right rewards, understanding customers, effective communication, and measuring results. Innovative programs are integrated with payments, marketing, customer service, supply chain, and employee programs. The document concludes there is an opportunity for restaurants to develop profitable loyalty programs.
This document discusses various metrics and strategies for measuring marketing performance and profitability. It outlines internal metrics like unit costs and overhead expenses, as well as external metrics like market share, customer satisfaction, and sales growth. It also discusses calculating return on marketing investments, analyzing variances from marketing plans, and using scorecards to measure customer retention and satisfaction. The overall aim is to help organizations quantify, compare, and improve their marketing performance and profitability over time.
How to launch a customer loyalty program that boosts your bottom lineDarren DeMatas, MBA
The document discusses reasons for businesses to implement customer loyalty programs and tips for launching a loyalty program. It notes that there are over 3 billion loyalty program memberships in the US, with more than 71% of households earning $100,000 or more enrolled in a program. Successful loyalty programs are focused on customer engagement and retention rather than just transaction-based rewards, and increasing customer retention rates by 5% can increase profits by 95%. The document provides examples of different types of loyalty programs and gives 11 tips for launching a simple, easy-to-use program focused on customer needs rather than corporate goals.
Rosewood Hotels and Resorts: Branding to increase Customer Profitability and ...Pallabh Bhura
This presentation is an in-depth marketing analysis of the Harvard Business Case "Rosewood Hotels and Resorts". It has been created by Pallabh Bhura of Jadavpur University during a marketing internship under Prof. Sameer Mathur, IIM Lucknow. It takes into account the various concepts of branding so as to increase Customer Profitability and Lifetime Value of Rosewood Hotels and Resorts.
- Rosewood is a luxury hotel management company headquartered in Dallas, Texas with 12 hotels worldwide.
- It utilizes a "sense of place" philosophy where each hotel's design reflects the local culture.
- A survey found low brand recognition among guests, employees, and travel agents. Most knew individual hotels but not the Rosewood brand.
- Implementing a corporate branding strategy was proposed to increase customer loyalty and cross-property usage. This was estimated to significantly increase revenue and profits over the long run compared to just a frequent stay program.
The Loyalty World conference is Europe's largest event focused on customer engagement, experience and loyalty, bringing together over 400 senior marketers from major global brands. The 2012 conference will provide best practices and case studies on driving loyalty and customer retention through larger space, more speakers, and deeper content in areas like advanced marketing. Attendees will include executives such as CMOs, heads of loyalty, and directors of marketing from companies across various industries.
4 of the top 7 retailers choose IBM for social business solutions that help establish deeper customer relationships and drive better business outcomes through engaging digital experiences. Attendees of IBM Connect 2014 can learn how retailers are generating more sales through customer data analysis, gaining a better understanding of customer preferences to create personalized offers, improving customer support for a competitive advantage, and boosting sales using employee collaboration and expertise. The conference allows learning how Slumberland improves collaboration using WebSphere Portal and how other retailers energize their business and bottom line.
Combining Digital Media and Customer Interactions for “Connected CRM”SFIMA
The document discusses connecting digital media and customer interactions for effective customer relationship management (CRM). It describes Merkle Inc., a leader in CRM, and their belief that integrating brand and customer focus through domains like information, insights, optimization and targeting can create competitive advantage. The presentation explains how the digitization of media and channels creates an opportunity for CRM in targeting customers across these touchpoints to improve engagement and outcomes.
Better Together 2014 Branch Manager Sales Conference NewsletterDavid Brookfield
Martin Gray, CEO of Euro Car Parts, addressed over 400 business leaders at the Branch Manager Sales Conference. He emphasized that ECP's continued success depends on the innovation, ambition, and hunger that has driven the business's growth so far. Branch managers were encouraged to focus relentlessly on customers, solve their issues, and help them grow their businesses to maximize sales and profits. Suppliers also attended to showcase new products and services that branch managers can offer customers to help their businesses. The conference aimed to foster collaboration between branches and suppliers to better serve customers.
The document summarizes FiveStars Loyalty Automation Platform, which aims to help businesses increase customer loyalty, frequency, and spending through an automated loyalty program. Key features include tools to gain customer data at POS, reward customers for purchases and visits, and engage customers through ongoing communications. It claims programs see a 20% increase in frequency and are 88% more profitable than competitors. The platform integrates with POS systems and allows customized rewards and multi-channel communications to better retain customers. It has a team of experts and is backed by top Silicon Valley investors.
Are you ready for the screenagers #cm con12Jamie Anderson
The document discusses how technology is changing customer behavior and the need for companies to adopt a multichannel approach. It notes that customers are increasingly using mobile devices and social networks to research and purchase products. The rise of online reviews also means that customer service is becoming more important. The document then introduces SAP's Web Channel Experience Management solution to help companies create a personalized, convenient omnichannel experience for customers.
1o1 is a collective of experienced marketing and creative directors who have worked at agencies like Cadbury, InBev, and Fallon. They provide holistic strategic counsel and help design brands, campaigns, and organizing ideas to solve business problems. Their approach focuses on collaboration, flexibility, and tying pay to client success rather than costs. They provide case studies of past clients where they helped increase sales, membership, and funding through organizing ideas and integrated creative solutions.
CDS has 15 years of experience in executive search for the technology sector. They have a proven track record of filling senior-level executive roles and mid-management positions for clients in areas such as enterprise software, IT infrastructure, telecommunications, and digital media. CDS is part of the Recruit Group, one of the largest human resources companies globally, allowing them to draw on a large network of candidates. They take a research-driven approach to find the best talent to meet the specific needs of each client.
CDS has 15 years of experience in executive search for the technology sector in Japan. They have a team of experienced search consultants with proven track records of placing candidates at both large enterprise technology companies and growing online/digital media firms. CDS takes either a contingency search approach where they are only paid if they place a candidate, or an engaged search approach where clients pay for CDS' research and sourcing work upfront.
CDS has 15 years of experience in executive search for the technology sector in Japan. They have a team of experienced consultants with proven track records of placing top talent at leading technology companies. CDS focuses on enterprise software, SaaS, data centers, networking, telecommunications, digital media, and online services. Their search process involves in-depth understanding of client needs, developing long lists of candidates, qualifying prospects, conducting references, and closing placements.
The document summarizes the history and vision of SalesLoft. It describes how the company originally launched a $7 million business called Prospector in 2012 to gather lead data but later abandoned it in favor of a new vision of sales engagement. This pivot was because Prospector did not align with the company's values and vision. SalesLoft then launched a new workflow product in 2014 to integrate various sales tasks and processes. Though risky, this new approach became successful and established SalesLoft as the leader in the emerging category of sales engagement software, growing revenue to over $50 million. The document emphasizes the company's continued focus on delighting customers, empowering sellers, and establishing itself internationally.
Engaging Customers in FSI - Do Digital Channels hold the keyJamie Anderson
The document discusses how digital channels can help financial services companies improve customer advocacy. It notes that trust in the financial services industry continues to decline. Customers now expect transparency, rich content, social media interaction, and mobile access. Technology can help companies engage customers through channels like social media. However, most bank social media strategies are currently inactive. The document advocates knowing your customers and audience, being transparent and engaging on social media, and using customer service to build trust through online reviews and recommendations.
The document discusses the need for marketing to demonstrate accountability by linking activities to brand value and firm value, outlines different perspectives and metrics used to measure branding effects, and explains how both traditional marketing funnel metrics and new online customer journey metrics can help predict sales performance across various product categories.
Rosewood hotels and Resorts- Branding to Increase Customer Profitability and ...anushank dagar
Rosewood Hotels & Resorts operates 12 luxury hotels worldwide but lacks brand awareness and customer recognition. While some individual hotels see 40% repeat guests, only 5% of customers frequent multiple Rosewood properties. To increase this, Rosewood is considering a frequent stay program or corporate branding. However, loyalty programs usually require broad geographic coverage. Currently, customers are unaware of the Rosewood brand and see properties as independently operated. Rosewood needs to better promote its brand identity while maintaining each hotel's unique personality to build recognition and increase cross-property usage.
The document discusses loyalty programs and provides best practices for developing successful programs. It notes that loyalty program memberships have grown significantly in recent years. Key elements for success include targeting offerings, offering the right rewards, understanding customers, effective communication, and measuring results. Innovative programs are integrated with payments, marketing, customer service, supply chain, and employee programs. The document concludes there is an opportunity for restaurants to develop profitable loyalty programs.
This document discusses various metrics and strategies for measuring marketing performance and profitability. It outlines internal metrics like unit costs and overhead expenses, as well as external metrics like market share, customer satisfaction, and sales growth. It also discusses calculating return on marketing investments, analyzing variances from marketing plans, and using scorecards to measure customer retention and satisfaction. The overall aim is to help organizations quantify, compare, and improve their marketing performance and profitability over time.
How to launch a customer loyalty program that boosts your bottom lineDarren DeMatas, MBA
The document discusses reasons for businesses to implement customer loyalty programs and tips for launching a loyalty program. It notes that there are over 3 billion loyalty program memberships in the US, with more than 71% of households earning $100,000 or more enrolled in a program. Successful loyalty programs are focused on customer engagement and retention rather than just transaction-based rewards, and increasing customer retention rates by 5% can increase profits by 95%. The document provides examples of different types of loyalty programs and gives 11 tips for launching a simple, easy-to-use program focused on customer needs rather than corporate goals.
Rosewood Hotels and Resorts: Branding to increase Customer Profitability and ...Pallabh Bhura
This presentation is an in-depth marketing analysis of the Harvard Business Case "Rosewood Hotels and Resorts". It has been created by Pallabh Bhura of Jadavpur University during a marketing internship under Prof. Sameer Mathur, IIM Lucknow. It takes into account the various concepts of branding so as to increase Customer Profitability and Lifetime Value of Rosewood Hotels and Resorts.
- Rosewood is a luxury hotel management company headquartered in Dallas, Texas with 12 hotels worldwide.
- It utilizes a "sense of place" philosophy where each hotel's design reflects the local culture.
- A survey found low brand recognition among guests, employees, and travel agents. Most knew individual hotels but not the Rosewood brand.
- Implementing a corporate branding strategy was proposed to increase customer loyalty and cross-property usage. This was estimated to significantly increase revenue and profits over the long run compared to just a frequent stay program.
The Loyalty World conference is Europe's largest event focused on customer engagement, experience and loyalty, bringing together over 400 senior marketers from major global brands. The 2012 conference will provide best practices and case studies on driving loyalty and customer retention through larger space, more speakers, and deeper content in areas like advanced marketing. Attendees will include executives such as CMOs, heads of loyalty, and directors of marketing from companies across various industries.
4 of the top 7 retailers choose IBM for social business solutions that help establish deeper customer relationships and drive better business outcomes through engaging digital experiences. Attendees of IBM Connect 2014 can learn how retailers are generating more sales through customer data analysis, gaining a better understanding of customer preferences to create personalized offers, improving customer support for a competitive advantage, and boosting sales using employee collaboration and expertise. The conference allows learning how Slumberland improves collaboration using WebSphere Portal and how other retailers energize their business and bottom line.
Combining Digital Media and Customer Interactions for “Connected CRM”SFIMA
The document discusses connecting digital media and customer interactions for effective customer relationship management (CRM). It describes Merkle Inc., a leader in CRM, and their belief that integrating brand and customer focus through domains like information, insights, optimization and targeting can create competitive advantage. The presentation explains how the digitization of media and channels creates an opportunity for CRM in targeting customers across these touchpoints to improve engagement and outcomes.
Better Together 2014 Branch Manager Sales Conference NewsletterDavid Brookfield
Martin Gray, CEO of Euro Car Parts, addressed over 400 business leaders at the Branch Manager Sales Conference. He emphasized that ECP's continued success depends on the innovation, ambition, and hunger that has driven the business's growth so far. Branch managers were encouraged to focus relentlessly on customers, solve their issues, and help them grow their businesses to maximize sales and profits. Suppliers also attended to showcase new products and services that branch managers can offer customers to help their businesses. The conference aimed to foster collaboration between branches and suppliers to better serve customers.
The document summarizes FiveStars Loyalty Automation Platform, which aims to help businesses increase customer loyalty, frequency, and spending through an automated loyalty program. Key features include tools to gain customer data at POS, reward customers for purchases and visits, and engage customers through ongoing communications. It claims programs see a 20% increase in frequency and are 88% more profitable than competitors. The platform integrates with POS systems and allows customized rewards and multi-channel communications to better retain customers. It has a team of experts and is backed by top Silicon Valley investors.
Are you ready for the screenagers #cm con12Jamie Anderson
The document discusses how technology is changing customer behavior and the need for companies to adopt a multichannel approach. It notes that customers are increasingly using mobile devices and social networks to research and purchase products. The rise of online reviews also means that customer service is becoming more important. The document then introduces SAP's Web Channel Experience Management solution to help companies create a personalized, convenient omnichannel experience for customers.
1o1 is a collective of experienced marketing and creative directors who have worked at agencies like Cadbury, InBev, and Fallon. They provide holistic strategic counsel and help design brands, campaigns, and organizing ideas to solve business problems. Their approach focuses on collaboration, flexibility, and tying pay to client success rather than costs. They provide case studies of past clients where they helped increase sales, membership, and funding through organizing ideas and integrated creative solutions.
CDS has 15 years of experience in executive search for the technology sector. They have a proven track record of filling senior-level executive roles and mid-management positions for clients in areas such as enterprise software, IT infrastructure, telecommunications, and digital media. CDS is part of the Recruit Group, one of the largest human resources companies globally, allowing them to draw on a large network of candidates. They take a research-driven approach to find the best talent to meet the specific needs of each client.
CDS has 15 years of experience in executive search for the technology sector in Japan. They have a team of experienced search consultants with proven track records of placing candidates at both large enterprise technology companies and growing online/digital media firms. CDS takes either a contingency search approach where they are only paid if they place a candidate, or an engaged search approach where clients pay for CDS' research and sourcing work upfront.
CDS has 15 years of experience in executive search for the technology sector in Japan. They have a team of experienced consultants with proven track records of placing top talent at leading technology companies. CDS focuses on enterprise software, SaaS, data centers, networking, telecommunications, digital media, and online services. Their search process involves in-depth understanding of client needs, developing long lists of candidates, qualifying prospects, conducting references, and closing placements.
The document summarizes the history and vision of SalesLoft. It describes how the company originally launched a $7 million business called Prospector in 2012 to gather lead data but later abandoned it in favor of a new vision of sales engagement. This pivot was because Prospector did not align with the company's values and vision. SalesLoft then launched a new workflow product in 2014 to integrate various sales tasks and processes. Though risky, this new approach became successful and established SalesLoft as the leader in the emerging category of sales engagement software, growing revenue to over $50 million. The document emphasizes the company's continued focus on delighting customers, empowering sellers, and establishing itself internationally.
Engaging Customers in FSI - Do Digital Channels hold the keyJamie Anderson
The document discusses how digital channels can help financial services companies improve customer advocacy. It notes that trust in the financial services industry continues to decline. Customers now expect transparency, rich content, social media interaction, and mobile access. Technology can help companies engage customers through channels like social media. However, most bank social media strategies are currently inactive. The document advocates knowing your customers and audience, being transparent and engaging on social media, and using customer service to build trust through online reviews and recommendations.
The document discusses the need for marketing to demonstrate accountability by linking activities to brand value and firm value, outlines different perspectives and metrics used to measure branding effects, and explains how both traditional marketing funnel metrics and new online customer journey metrics can help predict sales performance across various product categories.
Joydeep Chakraborty, the founding director of TechZen Consulting Services, delivered a lecture on “Client Orientation and Focus” for the MCA 2nd year classes. It was organized on 18th Jan, by JIMS at their campus in rohini, delhi.
Keynote: "Digitale Transformation für Banken - mitspielen oder untergehen"Stefan F. Dieffenbacher
Keynote: "Digitale Transformation für Banken - mitspielen oder untergehen"
Die Keynote ist in zwei große Teile aufgeteilt:
1/ Das Bedrohungsszenario: Teil 1: Die Welt ändert sich
2/ Noch nie war der Appetit nach Innovationen größer - wie können Banken reagieren?
Der erste Teil fasst die Veränderung der vergangenen Jahre zusammen und zeigt auf welche anderen Branchen durch die digitale Revolution sprichwörtlich weggefegt worden sind. Auch groß zu sein reicht nicht mehr aus: "too big to fail" gibt es nicht mehr. Der Vortrag geht folgend auf aktuelle Bankstatistiken ein: kaum jemand besucht heute noch tatsächlich eine Bank und kommt zur Schlussfolgerung: Banken schaffen es noch nicht mit ihren Online Kunden Geld zu verdienen! Das ist aber die wachsende Herausforderung in Anbetracht der Generation X und Generation Y.
Drei Kerngedanken...
1. Wer die Kundenbeziehung besitzt, besitzt das Geschäft und den Gewinn. 2. Banken sind heute ein “low involvement business”.
3. Apple, Google und Co. werden ihre starken Kundenbeziehungen nutzen
um ihre Konkurrenten in den Hintergrund zu drängen.!
Im zweiten Teil wird der Hunger nach Innovationen dargestellt. Aber was ist eine Innovation? Die großen des Internets - Apple, Google, Facebook, AliBaba und Amazon leben und sind vorwiegend durch User Experience Innovationen erfolgreich geworden.
Es braucht einen klaren Ansatz um eine Digitale Strategie zu erstellen und die digitale Transformation zu schaffen. Die 7 zentralen Schritte hierzu werden knapp anhand von Beispielen aufgezeigt:
1/ Stakeholders
Stakeholder identification
Personas
Initial market & competitive analysis
Other inputs to needs
2/ Expected benefits
Departmental inputs
Benefits identification
Benefits breakdown
BI & Analytics review
Initial opportunity identification
3/ Overall direction
Vision
Goals
Business objectives
Project Motivation
4/ Product development
Key user tasks
Cross-channel experience journeys
Scope Landscape
Roadmap
Content org model
Site org model
5/ Costs
Technical architecture
Draft cost breakdown
Initial project plan
Organisational setup post launch
Cost assumptions
6/ Business Case
Business case
Funding options
Business Case presentation
7/ Approach & Plan
Initial draft plan till go-live
Project plan strategy & concept phase
Structuring for success - Developing a dynamic structure for your marketing t...B2B Marketing
With marketing evolving rapidly in response to adoption of emerging digital communication techniques and changing buyer behaviour, it's imperative that the skill set of the marketing function evolves too, to reflect this and to enable the brand to compete effectively in the digital age.
Furthermore, marketing must be able to concisely communicate and report on the value of what they are delivering for the organisation, to all departments and particularly to the board. Fresh from delivering Deloitte's Olympics sponsorship, brand and marketing director Annabel Pritchard will focus on how to build a marketing function that's fit for purpose and structured around delivering clear and measurable business benefits. This session will cover:
•Structuring the team - ensuring a dynamic mix of specialisms across the marketing function
•Managing and nurturing the marketing team - encouraging learning and skills development
•Raising the profile of marketing - reporting value to the Board and championing the value of marketing across the business.
This document provides an agenda and overview for Lear Corporation's annual industrial conference. The 3-sentence summary is:
Lear Corporation hosted its 22nd Annual Industrial Select Conference to provide an overview of the company's strategic direction, industry trends in automotive interiors, and its approach to creating shareholder value. The presentation highlighted Lear's focus on customer satisfaction, growth in Asia, leveraging its scale and expertise, and maintaining a balanced approach to investing in the business and returning cash to shareholders. Attendees also received an update on Lear's financial position and backlog of new business to support continued profitable growth.
Beyond the SKU - Driving Compliance Across Complex CategoriesSAP Ariba
1. The document discusses driving compliance for complex categories of spend across goods and services.
2. It outlines challenges in managing electronic content and subscription-based materials, which require ongoing access and administration beyond the initial procurement.
3. The document proposes integrating subscription and knowledge resource management services with Ariba's procurement platform to simplify management of the entire lifecycle for complex categories.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
High-Quality IPTV Monthly Subscription for $15advik4387
Experience high-quality entertainment with our IPTV monthly subscription for just $15. Access a vast array of live TV channels, movies, and on-demand shows with crystal-clear streaming. Our reliable service ensures smooth, uninterrupted viewing at an unbeatable price. Perfect for those seeking premium content without breaking the bank. Start streaming today!
https://rb.gy/f409dk
Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART INDIA MATKA KALYAN SATTA MATKA 420 INDIAN MATKA SATTA KING MATKA FIX JODI FIX FIX FIX SATTA NAMBAR MATKA INDIA SATTA BATTA
AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...YourLegal Accounting
Effective financial management is important for expansion and scalability in the ever-changing US business environment. White Label Bookkeeping services is an innovative solution that is becoming more and more popular among businesses. These services provide a special method for managing financial duties effectively, freeing up companies to concentrate on their main operations and growth plans. We’ll look at how White Label Bookkeeping can help US firms expand and develop in this blog.
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...
MegaEvent 2012 conference - Crossing the Loyalty Chasm
1. LEAD SPONSORS
Cross the loyalty chasm!
and inspire your audience!
!
Kevin Yeow, President, ICLP Americas!
8th FFP Loyalty Conference 2012
2. Evaluating the global loyalty landscape!
The Loyalty Chasm:!
The gap between consumers’ !
expectations and brand delivery!
8th FFP Loyalty Conference 2012
3. Key trends and findings!
Real-time rewards ! Control, choice! A more valuable ! Emerging markets!
and instant gratification.! and personalization.! and relevant currency.! are heralding the change.!
8th FFP Loyalty Conference 2012
5. Instant and real-time - a loyalty chasm!
Instant crediting , redemption, servicing.!
!
!
8th FFP Loyalty Conference 2012
6. Real-time engagement!
!
Mobile can facilitate greater instant behaviour.!
Spontaneous burn opportunities.!
8th FFP Loyalty Conference 2012
7. Real-time: Marriott Rewards!
!
“The rules on your points are officially relaxed”!
!
!
8th FFP Loyalty Conference 2012
8. Control, choice!
and personalization!
Please
add
in
the
ICLP
logo
and
you
might
feel
that
it
is
be6er
to
use
the
grey
audience
background
rather
than
this
one
so
please
feel
free
to
play!
8th FFP Loyalty Conference 2012
9. Give control to the customer!
Greater relevant targeted content / offers.!
Customized and ability to tailor.!
Valuing interaction and data provision.!
!
8th FFP Loyalty Conference 2012
11. Customer control: ChoicePlus Card, Amex!
!
“Choose which merchant you want to earn double points with” !
8th FFP Loyalty Conference 2012
12. A more valuable !
and relevant currency!
Please
add
in
the
ICLP
logo
and
you
might
feel
that
it
is
be6er
to
use
the
grey
audience
background
rather
than
this
one
so
please
feel
free
to
play!
8th FFP Loyalty Conference 2012
13. Currency value and utility – a loyalty chasm!
8th FFP Loyalty Conference 2012
14. Creating greater value and utility!
More options to redeem.!
More options to earn.!
8th FFP Loyalty Conference 2012
15. Currency value – Virgin Australia!
!
“Shop and earn with hundreds of merchants”!
!
8th FFP Loyalty Conference 2012
16. Emerging markets!
are heralding the change!
Please
add
in
the
ICLP
logo
and
you
might
feel
that
it
is
be6er
to
use
the
grey
audience
background
rather
than
this
one
so
please
feel
free
to
play!
8th FFP Loyalty Conference 2012
17. Emerging markets heralding the change!
Challenge the traditional models of loyalty. !
Higher adoption of new channels, such as social media.!
Importance of status and peer influence.!
8th FFP Loyalty Conference 2012
18. Emerging markets – Wyndham Rewards!
!
“Share your dream redemption and it could come true” !
8th FFP Loyalty Conference 2012
20. In summary!
Identified today’s gaps! The next 25 years! The new world!
These are relatively quick fixes.! More changes than ! Leveraging intelligence and !
we have seen in the past.! creativity to create loyal relationships. !
8th FFP Loyalty Conference 2012
21. LEAD SPONSORS
Thank you.!
!
!
Kevin Yeow, President, ICLP Americas!
!
kevin.yeow@iclployalty.com!
!
8th FFP Loyalty Conference 2012
22. Our Heritage
• ICLP is one of a number of marketing specialist companies that are part of the Origo
Marketing Group, division of the Collinson Group.
Origo
Marke+ng
Group
Priority
Travel
Group
Insurance
Group
PTI
Innova+ve
product
marke+ng
solu+ons
8th FFP Loyalty Conference 2012
23. Who we are
ICLP is a leading specialist loyalty marketing agency with a
25 year track record in the successful delivery of:
• Global consumer loyalty and partnership marketing
• Full service client focused agency
Global capability:
• 900+ employees
• 50 nationalities
• 16 wholly-owned offices
combining global loyalty
best practice with local
market insight &
execution
8th FFP Loyalty Conference 2012
25. Full Service CRM - ICLP
Strategy
&
Consul+ng
Call
Center
Analy+cs
&
Services
Repor+ng
Full
Service
Partnership
CRM
Communica+
Marke+ng
on
Planning
Reward
Technology
Service
(
Web,
Mobile)
8th FFP Loyalty Conference 2012
27. Wyndham Rewards
Challenge
• Localisation of hotel loyalty program to China market
• Increase local member acquisition
• Drive member engagement throughout the region
What we do:
• ICLP provided a strategic consultancy and program plan to
localise their frequent guest program .
• Implemented a localised earning and redemption benefits “ICLP’s
understanding
of
a
approach global
loyalty
approach
and
their
• Created a multi-lingual online member registration website to expert
knowledge
of
the
China
facilitate and increase member acquisition
• The program now enables fully localised, relevant and tailored market
was
instrumental
in
promotions and communications to its members. successfully
implemen<ng
a
• Developed a loyalty system with dual language capabilities localised
loyalty
strategy
which
• Manage and operate Wyndham Rewards call center in China delivered
membership
growth
and
franchisee
sa<sfac<on”
Results Vice
President
of
Loyalty
• 100% year on year increase in member growth since 2007. Marke+ng
• Members in China have the highest activity rates amongst all
the hotel group's markets.
• The three tier redemption strategy has increased demand for
low and medium value local non-hotel rewards.
8th FFP Loyalty Conference 2012
28. IHG
Challenge
• Adopt a more efficient approach across a EMEA
programmes
• Drive increased bookings, revenue and an improved share
of business travel from small to medium-sized corporations,
whilst continuing to support the needs of local markets.
What we do: “BusinessClub
has
provided
us
with
a
valuable
program
with
usable
member
• Develop and manage the BusinessClub program
data
capture,
allowing
greater
customer
• Delivered and managed an outsourced solution including
full program management, data insight, multi-lingual insight
and
behavioural
analysis.
ICLP’s
customer contact centre support, etc. support
from
the
design
and
planning
of
• Created the business model and monthly management the
program
through
to
the
ongoing
day-‐
reports. to-‐day
management
has
proven
to
be
• Launch BusinessClub B2B program in 6 markets invaluable.”
• Created highly targeted marketing campaigns to encourage
Karen
Forrest,
Business
Marke+ng
transactions, increase retention and drive revenue Manager
Europe
Results
• Significantly reduced operating and marketing costs through
the creation of a single program infrastructure.
• Revenue attributed to bookers doubled within the first year
of the program and continued to grow year-on-year for the 4
years following launch.
• Following the success of BusinessClub IHG migrated their
UK Travel Agent program to the new platform, creating
BusinessClub AGENT
8th FFP Loyalty Conference 2012
29. Mandarin Oriental
Challenge
• Develop and launch a brand new program across the hotel
group’s global network
What we do:
• Global CRM agency
• Audited all aspects of Mandarin Oriental Hotel CRM program
• Launch and ongoing development of an unpublished CRM
program for Mandarin Oriental's best customers across the
network
Results
• Systems and data sharing: significant efficiencies have been
realised through company wide sharing of systems and data
• Company wide training: delivered company wide CRM training
and implementation of best practice
• Data driven strategies: customer communication strategies
and creative solutions are now data driven
8th FFP Loyalty Conference 2012
30. Jumeirah International
Challenge
• Generate incremental revenue for Jumeirah’s Sirius
Program
• Increase member participation in the program
What we do:
• ICLP has managed Jumeirah’s Sirius Program across
the network since 1998
• Services provided included:
– Strategic consulting
– Operations
– Data management, cleaning and validation
– Communications
– Analysis
Results
• Significantly increased incremental revenue: year on
year growth of over 50%, generating significant
incremental revenue
• Increase in member participation. There has been a
significant increase in member activity and program
participation
8th FFP Loyalty Conference 2012