2. Set up in 2002 to increase revenue on hotel
website
Online personalization to increase
conversions
Website is monolithic, hierarchical piece of
information
Everyone is treated the same
Static content V’s dynamic conversation
3. Location
Start with welcome
Lead in time and length of stay
Pricing and language
Coca cola, CNN , The times
Search keywords
Targeted reviews
Appropriate rates
Is location important?Maps
Theme
other information: wedding, vouchers etc
New vs returning visitor
Referral site
Top inbound links
Ezines
You tube
4. Higher conversions due to engaged
customers
Reduce bounce rates
The future is personal
We will know more (social, mobile…)
Let the customer to look for the right hotel
for you!!
5. Any types of hotels are concerned
More specified, the hospitality concerned is
hotels with restaurant, spa, golf….
Benefits in terms of development on the web
A same hotel will be reffered with a lot of key
word or phrases
6. For exemple, you can insert a new service with that
system could be an appointment at the spa where
you can look at videos in your room on tv that shows
any types of massage or anything that you want.
The same things can be applicable for the
concierges desk where you can influenced a
restaurant with different words.
7. Act on the information system for exemple if
you have a business hotel gives informations
according to your customers.
Digital is premium for the development of a
hotel communication
Communicate to the guest in direct and
personalize to attract the guest
8. The system is really smart in terms of
development
The system permits the hotel to really focus
on the customer’s needs
Current concept of a static website
