This document discusses the challenges hotel managers face with unused hotel rooms and proposes bartering empty rooms for advertising as a solution. It notes that unsold rooms represent lost revenue and discounts alone won't solve the problem. By exchanging rooms for advertising through IIBX's barter network, hotels can advertise without spending cash, reach new customers, and gain referrals to increase occupancy rates and profits. IIBX handles negotiating barter deals across India on behalf of hotels.

1. WHO WILL YOU BILL FORLAST NIGHTSEMPTY HOTEL ROOMS?

2. MANAGING A HOTEL OR RESORT IS HARD

3. ISSUES FACING EVERYHOTEL MANAGER • New (competing) developments • Competitors discounting rooms • Constant refurbishment costs • Competing destinations • Maintenance • Seasonality • Natural disasters

4. YOUR CHALLENGE Find new customers Maximize occupancy Grow income Increase profitability Enhance brand image/ value Remain competitive ₹

5. UNSOLD ROOMS = LOST REVENUE Every unsold room represents an opportunity to earn revenue that you will never recover Your occupancy rate is limited by the number of people who see you or hear about you

6. DISCOUNTING IS NOT THE ONLY ANSWER

7. FACT #1 If everyone discounts then the overall perception of the market price will go down

8. FACT #2 Competitors with bigger pockets could ‘out-discount’ (and out-last) you

9. FACT #3 Once you become known for discounting it is very difficult to increase your price

10. USING YOUR EMPTY HOTEL ROOMS TO BUY ADVERTISING…

12. Magazines

13. Public Relations

14. Expos and Events

15. Internet Websites

16. Newspapers

17. Radio

19. BARTERING … Conserves your cash Allows you to maintain advertising budget regardless of cash sales Lets you test new markets where putting cash on the line may be a risk ₹ ₹

20. Unfortunately direct barter can beextremely difficult to organize byyourself Doesn’t need hotel rooms in your area Doesn’t want as many hotel rooms as you need of advertising Wants hotel rooms now but you don’t want their advertising

21. Especially on pan India level

22. THAT’S WHERE WE COME IN IIBX can provide you with advertising on Barter Pan India.

23. Other Benefits from IIBX:

24. GET NEW CASH PAYINGCUSTOMERS! By bartering your unsold hotel rooms for advertising you can position your brand to reach desirable corporate, group and leisure accounts. You pay for your advertising using hotel rooms – not cash.

25. BARTER REPRESENTS A GUARANTEED SALE When you make a purchase using cash you have no guarantee that you will get a new customer to buy from you When you buy using barter credit then there is a guarantee that someone else in the network will buy from you

26. PROVIDES MORE REFERRALS Creates more credibility than advertising alone Travelers often view referral information before making online bookings Builds consumer trust May lead to additional cash business (and often - repeat business)

27. IIBX Finds you media on barter and negotiates on your behalf Lets you buy media now and repay using your hotel rooms later Records the value of each transaction when it takes place

28. “think SMARTER act BARTER”

29. Contact us: Ph- +91 22 64403554, E mail : mail@iibx.in, Website: www.iibx.in