The document proposes developing a travel guide app for Lumbini, Nepal to address the lack of adequate local information available online or through existing travel apps. It conducted user testing which found strong demand for an app providing detailed location-based information on sites, hotels, transportation and reviews. Users wanted additional features like timing, costs, videos and user participation. The app could generate revenue through local business advertisements and has an estimated annual market size of $60,000. Developing an app and website with the suggested feedback incorporated shows promise.

1. LUMBINI
TRAVEL GUIDE APP
Opportunity Analysis Project

2. Problem
 People need to reach/explore
several places (within and outside the city)
 Gather information from
 Internet – the main source
 friends
 Word-of-Mouth
 Available search engines, travel apps –
globally based
 Little information for locally significant areas in the
city

3. Mobile Platform
 Almost every persons own a phone
- most of the phones are smartphones
 Growing use of mobile for internet along with
voice & text based communication
 Search-while-go possible only through mobile

4. Application:Lumbini
 Lumbini – birth place of Gautam Buddha
- UNESCO world heritage site
 Interesting and Interactive travel guide for
Lumbini
 Requires an internet connection
 For android devices

5. Application:Lumbini
 Features:
- Introduction & History of Lumbini &
Buddha
- Holy Sites
- Location based interactive maps
- Photo gallery
- Various ways of reaching to places
- Available hotels & transportation services
- Reviews

6. Testing Value Proposition
 Hypothesis
- Lack of adequate online information site or apps, to search
for places, service, stations, and other facilites in a city.
- Available website or apps not localised enought to provide
more factual information about the place.
-People will love a travel guide app for their smartphones that
would provide the information regarding the various places in
a city.
-The app should also provide the review of the services, any
offers, etc.

7. Testing Value Proposition
 Experiments
- Focused upon a particular city "Lumbini" for app
development.
- Created a prototype of the Lumbini app.
- Carried out online survey with fixed set of questionnaires
- Interviewed few users face-to-face
- Allowed selected users to use our app.

8. Testing Value Proposition
 Results
94 % people relied on the
internet to search for the
places.
91 % people used search
engines for their
search, 26% used mobile
apps.

9. Testing Value Proposition
 Results
Mostly android apps were
popular with apps from
Foursquare, Yelp, Tripadvisor, L
onely Planet, Tripso, Aroundme.
Even though, there were plenty
of apps available, people still
wanted better travel guide app
(almost everyone)

10. Testing Value Proposition
 Results
The features we had proposed
in our model were accepted
warmly.
Required information about
these areas in the app & web
based system
- Fooding
- Weather -Environment
- Clothing -Entertainment

11. Testing Value Proposition
 Results User suggested features:
-Timing Information
-Cost
-User Participation
-Videos
-Web based version
-Events & History
Majority of users are ready to
participate, and would love to
integrate the participation
through social networking sites.

12. Testing Value Proposition
38% owned some business Around 60% business were not
registered in any online map
services.
Business owners were willing to
post ads, provided good user
base.

13. Market Analysis
 Revenue source
- Advertising space in-app through business vendor
- Nepal Tourism Board
- Hotel owners, Market place owners, Travel Agencies,
Airlines etc. of the local area
- 59% of the respondents with business showed lack of
confidence in the advertising success of an in-app ad,
- while rest were willing to pay upto 100$, which could
increase upto 2k – 3k dollars.
Estimated Market Size (only for Lumbini) : 60,000$ per
annum
-

14. Final Business Model

15. Conclusion
 Many informative apps & websites available,
but almost none provide the insider
information of the city.
 Both mobile app as well as web based.
 Cost, user participation, timing, videos, history,
etc. should be added to the app.
 With these feedbacks incorporated, this project
is worth pursuing.