This document proposes a mobile app called GuideSavvy that connects tourists with local guides. It notes the large market potential for mobile travel apps and services in Europe. GuideSavvy would allow local people to create and share audio tours of their city, earning money. Tourists could browse tours by topic and location and listen at their own pace. The document discusses the business model, roadmap for development, and competition in the mobile travel guide space. It introduces the founding team who have experience in software development, CRM systems, and mobile networks.

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Problem: Guided tours
Overall quality of a tour
Those crazy crowds…
Too fast or too slow
(cc) By A.M. Kuchling
Booooooring...

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Solution: LOCAL PEOPLE!
Know the way, both on foot and by car
Know local legends, stories and tips
Offer variety of tours for all tastes

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GuideSavvy
Create and publish thematic
audioguides about anything
Earn money by sharing your
knowledge about the city

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GuideSavvy
Explore a new city with your
own pace and schedule
Choose the best-rated guide
which suits your interests
Get location-based offers at a
perfect place and time

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European market potential
476M tourists × 640€ per arrival = 306 billion € a year1
55% of European tourists use a smartphone on a trip2
39% use mobile travel apps (in US: 60%)2
(1) European Travel Commission (2) TripAdvisor

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Market Competition
GuideMate beta GPSMyCity Triposo & TripWolf
Was created in May 2012 No rating system for guides Simply aggregated content
No turn-by-turn navigation, Poor functionality and design No itineraries, no audioguides
only compass directions
Only English-oriented No personalized tours
Paid premium guides only by
content partners Few audioguides
TooristApp, EveryTrail Others: no itineraries, no audioguides, mostly english oriented

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Our Business model
Transactional: 50% tour author reward
30% in-app purchase fee
20% GuideSavvy revenue
Advertising: free guides with integrated
commercial content along the route

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Implementation roadmap
ENHANCEMENT WAVE
BETA WAVE
ALPHA WAVE
Mobile App Some cool features
• Full-fledged tour storefront • Advertising engine
• Enhanced navigation • Automated photo
Mobile App Prototype
annotation
• Track-and-annotate Web portal • Augmented reality
• Follow-and-listen • Social features
• Full-fledged tour editor • Further improvements

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Team
Dmitry Solomakhin Alexey Rembish Vitaliy Goncharenko
Founder & CEO CTO CPO
5 years in software 8 years in software 7 years in software
development: development: development:
CRM, ERP, Internet DB, API, frameworks CRM, DB, software
trading backend architecture
Especially good in data design, managing teams
4 years in academic conversion, approximation
software development: algorithms Development expert of the
EU-funded projects 6th largest mobile network

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Summary
GuideSavvy creates opportunities for tourists and
local citizens by providing a marketplace for
personalized GPS-supported audioguides
Unsaturated market, open to new solution
with lots of potential competitive advantages

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Questions and answers