The document proposes a new idea for a "Universal App for choosing best places nearby with mobile communication platform". The app would aggregate user data from platforms like Yelp and Foursquare to present simplified popularity and review indicators for nearby places. It would also allow businesses to directly communicate personalized offers to users searching on the app. This aims to provide a more efficient search experience than using multiple platforms separately. The team plans to test the value proposition and discuss the idea with mentors before proceeding with further development steps.
Develop your own Android/ iPhone App with the help of a reliable mobile app development company. Eluminous is counted amongst the top mobile app development company in the market since 2011.
Presentation 5 - (AR)ugula MVP2 + User FeedbackDylan Curvey
The document describes an augmented reality iOS app that allows users to see the direction and information of nearby restaurants using AR annotations instead of relying on apps like Yelp. User testing of the app's features found that AR views and annotations as well as restaurant information views were well rated, but other features like the map view were less satisfactory. Users suggested adding additional location types and more restaurant details. The creators hypothesized AR would be preferred over other apps but found users generally liked the app with modifications. They learned to focus on solving user problems over experimenting with technology.
iPhone App Marketing: ComboApp Case Studies 2013ComboApp, Inc
Professional iPad, iPhone app promotion service. It presents case studies for the various range of iPhone, iPad and iPod Touch app promoted on the App Store by ComboApp Marketing & PR Agency.
The document describes a proposed mobile app called "Holiday Navigator" that would help travelers find their way around in different countries. It would provide route directions to landmarks and popular places, as well as background information on locations' history. Market research found that many travelers struggle with navigation abroad and would find such an app useful. The document outlines the app's features and interface through wireframes, and discusses the technical feasibility and business model of the proposed app.
TheList is an application that is downloaded directly into the user's smartphone and features a complete catalog of nightlife/entertainment venues and a "Live Feed" (patent pending)of all current events that are occurring instantly updated by the venues themselves. By covering everything from events, promotions, celebrity sightings and last minute deals in real-time updates, TheList seeks to become THE source for entertainment information in the U.S. All of the information will be available in the palm of your hand displayed in an innovative design that is both convenient and user-friendly.
Los datos no engañan: las empresas de retail cada vez apuestan más por el canal móvil mediante la creación de apps, pero ¿basta con tener una app? Definitivamente, no. Para triunfar es necesario además promocionarla. Ahí es donde entra en juego el app marketing y las técnicas ASO.
App Store Optimisation and mobile ads are not the only way to drive discovery and downloads for your mobile app. This presentation tells you how to drive PR for your app, use events and leverage existing marketing channels.
An insight into i phone user behaviour within the app store surikate_gfkMozoo
- The average iPhone user in the UK visits the App Store 5.8 times per week, spending an average of 11.5 minutes per visit.
- Peak App Store hours are between 6-9pm daily, with over 2 million visitors during this time.
- Younger users and those in London are most likely to visit the App Store frequently.
Develop your own Android/ iPhone App with the help of a reliable mobile app development company. Eluminous is counted amongst the top mobile app development company in the market since 2011.
Presentation 5 - (AR)ugula MVP2 + User FeedbackDylan Curvey
The document describes an augmented reality iOS app that allows users to see the direction and information of nearby restaurants using AR annotations instead of relying on apps like Yelp. User testing of the app's features found that AR views and annotations as well as restaurant information views were well rated, but other features like the map view were less satisfactory. Users suggested adding additional location types and more restaurant details. The creators hypothesized AR would be preferred over other apps but found users generally liked the app with modifications. They learned to focus on solving user problems over experimenting with technology.
iPhone App Marketing: ComboApp Case Studies 2013ComboApp, Inc
Professional iPad, iPhone app promotion service. It presents case studies for the various range of iPhone, iPad and iPod Touch app promoted on the App Store by ComboApp Marketing & PR Agency.
The document describes a proposed mobile app called "Holiday Navigator" that would help travelers find their way around in different countries. It would provide route directions to landmarks and popular places, as well as background information on locations' history. Market research found that many travelers struggle with navigation abroad and would find such an app useful. The document outlines the app's features and interface through wireframes, and discusses the technical feasibility and business model of the proposed app.
TheList is an application that is downloaded directly into the user's smartphone and features a complete catalog of nightlife/entertainment venues and a "Live Feed" (patent pending)of all current events that are occurring instantly updated by the venues themselves. By covering everything from events, promotions, celebrity sightings and last minute deals in real-time updates, TheList seeks to become THE source for entertainment information in the U.S. All of the information will be available in the palm of your hand displayed in an innovative design that is both convenient and user-friendly.
Los datos no engañan: las empresas de retail cada vez apuestan más por el canal móvil mediante la creación de apps, pero ¿basta con tener una app? Definitivamente, no. Para triunfar es necesario además promocionarla. Ahí es donde entra en juego el app marketing y las técnicas ASO.
App Store Optimisation and mobile ads are not the only way to drive discovery and downloads for your mobile app. This presentation tells you how to drive PR for your app, use events and leverage existing marketing channels.
An insight into i phone user behaviour within the app store surikate_gfkMozoo
- The average iPhone user in the UK visits the App Store 5.8 times per week, spending an average of 11.5 minutes per visit.
- Peak App Store hours are between 6-9pm daily, with over 2 million visitors during this time.
- Younger users and those in London are most likely to visit the App Store frequently.
A presentation to explain how Impromptu Media's app (The New Imp) and available SDK can help brands and media owners:
1). Geo-trigger 'in the moment' market research surveys in real time based on a users location.
2). Send app users notifications in real time at the time and place you want to reach them e.g. send them coupons and promotions when they are close to a supported retailer to increase transactions.
3). Accurately measure 'frequency and footfall' of your customers e.g. journey mapping
Linesnap is a mobile app that shows users nearby venues with shorter wait times, such as coffee shops and restaurants, allowing them to plan ahead. It rewards users for reporting wait times, which are shared in real-time. The founders have experience in design, mobile apps, and innovation. Their goal is to launch on Android and iOS, starting with coffee shop and lunch crowds, and grow to 100,000 users within a year through targeted ads.
Industry experts say businesses who hire mobile app developers have Mobile Apps get 83% more conversion as compared to web-apps or websites.We are having a specialized & certified team of developers for varied mobile application platforms like iOS and Android.
App developers are increasingly spending more on advertising, moving away from CPM and CPC models towards cost-per-install (CPI) models. CPI is believed to be more cost-effective with better lead quality. However, incentivized CPI leads to poor lead quality and retention as users download apps for rewards rather than interest. The document recommends using non-incentivized CPI to acquire interested users and discusses how to properly implement mobile app postback tracking.
The document describes an app called "Toilet Finder" that aims to help users locate the nearest public toilet when out in an unfamiliar area. The app will answer the question "Where is the nearest toilet (perhaps with disabled or baby changing facilities) and how do I get there?". It will target anyone who needs to use a public toilet, as well as those with disabilities or young children. The app will focus on quickly directing users to the nearest toilet location without unnecessary additional features that could slow them down. It will generate revenue through subtle advertisements within the app interface.
Webinar by AppN2O & OpenXcell: Understanding the basics of Mobile App MarketingJayneel Patel
The webinar was hosted by AppN2O in collaboration with OpenXcell Technolabs. Mr. Jayneel Patel (CEO & MD of OpenXcell & AppN2O) was the panelist for the webinar & the webinar was hosted and presented by Mr. Vinod Sanadhya (Marketing Manager with OpenXcell & AppN2O).
The Webinar was focused on the 5 W's of App Marketing
Why App Marketing?
What we need to start app marketing?
How to do app marketing?
When we should introduce app marketing?
Where should be the focus for better results?
The document summarizes an app development project for a customized supermarket navigation app. It includes sections on the unmet need for the app, ethnographic research observing shoppers, draft ideas for the app's features such as personalized recommendations and shopping lists, and research on existing shopping apps. The draft ideas would allow users to search and filter items by price and preferences, track past purchases, make reservations for pickup orders, and link directly to online grocery stores.
Hello, my name is Malik, I am a UX designer starting my career in UX. I recently completed the at General Assembly UXDI (UX design immersive) course in New York City.
The portfolio covers two projects. first a design exercise, to add a feature to an existing digital product. Second, was client work with datingring.com, an online dating site that wanted some help with conversion.
"Marketing in a Million App Market" by Aaron Watkins, President and Founder, ...Eurapp
Rebooting the EU App Economy / Fraunhofer HHI, Berlin, Germany / 13th November 2013
Aaron Watkins, President and Founder, Appency
"Marketing in a Million App Market"
Aaron Watkins has been working with mobile technology since before phones even flipped open. In his six years as an executive at ipsh! Mobile Marketing, Aaron led a number of award-winning mobile campaigns for major brands like Anheuser-Busch, Frito-Lay and Unilever, while also building strong, lasting business relations that benefited all involved. In 2008, Aaron was recruited to start the San Francisco office of The Hyperfactory, a mobile agency with a global presence. After working with app developers as a marketing consultant, Aaron wrote the official GigaOM guide to app marketing and founded Appency in 2009. By leading one of the only app-exclusive marketing and public relations firms in the world, Aaron has helped dozens of companies understand and succeed in the app space, from giants like Random House and Universal to one-man indie studios like Codito and Inkstone Mobile. The distinct, tumultuous markets of both Apple and Android are a challenge Aaron deeply enjoys.
This document outlines a marketing plan for an Android app called "Spot Famous For" that pinpoints a user's location and provides information about what that location is famous for using built-in maps and a speedometer. The plan details targeting tourists and travelers, competing with similar apps, promoting through collaborations and social media, and offering both free and premium versions to generate revenue and achieve download goals. Key tactics include emphasizing the app's speedometer and place-specific information, offering additional premium features through in-app purchases, and evaluating performance metrics to improve the app over time.
Ok, I’ve Got An App. Now How Do I Market It? - Mobile Marketing Basics.Kenny Norton
Have you ever wondered how to market an app for iOS and Android?
This session will take you through the basics from: App Store SEO, Social Media, Mobile Marketing Campaigns, even the often speculated QR code.
This session will also do an overview of free mobile marketing tools that can track your success.
Questions answered in this session:
- App Store SEO - How to optimize your app for maximum discoverability in iTunes and Google Play
- Social Media - How to use Facebook and Twitter to effectively market your app and communicate with your users
- Mobile Marketing - How to effectively run campaigns with no budget, or a huge budget - Ad network basics and contra deal partnerships
- QR Code - How to effectively use a QR code - How to make one that stands out from the pack (in a good way)
- Mobile Marketing Tools - Which (free) tools can you use to track your success and progress.
Kenny Norton is the Digital Marketing Manager at theScore, he manages and executes all social media and marketing for theScore App — one of the world’s leading and most downloaded sports apps. Once you build the next Instagram, or Flipboard you’ll be able you’ll be able to market it to the masses after attending this session.
You can follow him on Twitter here: http://twitter.com/kennynorton
You can connect with him on Linkedin here: http://linkedin.com/in/kennylnorton
Presented at Pod Camp Toronto 2013 February 23, 2013.
The document describes a proposed mobile application called Joy-Bucket. It would have free and premium versions. The free version would include educational games to improve skills like observation, memory, and logical thinking. Users could connect to social media to challenge friends. The premium version would allow users to learn topics in more depth through videos and gain certifications by passing exams. It aims to empower students while also entertaining them. Revenue models include in-app purchases, advertising, and partnerships with online retailers and companies.
Marketing your app on a shoestring - tips on PR, marketing, ASO and self-pub...Big Ideas Machine
Want to launch a mobile app but don't have a bottomless pit o money to spend on marketing? We've distilled several years worth of experience, tips, insights and more, all gained from launching real apps which have gone on to sell millions.
Aimed at first-time developers and smaller publishers or anyone interested in learning about app marketing.
Download the full guide from our website at www.bigideasmachine.com
How We Helped a Robotics Company Come-Up with an App Concept For Their Amazin...Alon Osman
Designing mobile apps is always a challenge, however designing an app for a robotics company was even more challenging. See how we created a solution that helped our client improve its product and raise capital.
The document discusses several nightlife discovery apps operating in various Indian cities. It provides details on the founders, ratings, number of downloads and cities of operation for apps like Instabounce, Partiko, Towntrot, Happitoo, MyCityWay, and Nearify. It then summarizes some of the key features of these apps like redeemable coupons, defining boundaries, personalized themes, and events covered. The document further discusses potential areas of improvement for existing apps and how existing features could be enhanced. It proposes potential partnerships, branding and positioning strategies, and marketing and engagement plans to promote a nightlife discovery app.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
The document discusses the results of a study on the impact of COVID-19 lockdowns on air pollution. The study found that lockdowns led to short-term reductions in nitrogen dioxide and fine particulate matter concentrations globally. However, the decreases in air pollution were temporary and levels rose back to normal once lockdown restrictions were lifted and activity resumed.
A presentation to explain how Impromptu Media's app (The New Imp) and available SDK can help brands and media owners:
1). Geo-trigger 'in the moment' market research surveys in real time based on a users location.
2). Send app users notifications in real time at the time and place you want to reach them e.g. send them coupons and promotions when they are close to a supported retailer to increase transactions.
3). Accurately measure 'frequency and footfall' of your customers e.g. journey mapping
Linesnap is a mobile app that shows users nearby venues with shorter wait times, such as coffee shops and restaurants, allowing them to plan ahead. It rewards users for reporting wait times, which are shared in real-time. The founders have experience in design, mobile apps, and innovation. Their goal is to launch on Android and iOS, starting with coffee shop and lunch crowds, and grow to 100,000 users within a year through targeted ads.
Industry experts say businesses who hire mobile app developers have Mobile Apps get 83% more conversion as compared to web-apps or websites.We are having a specialized & certified team of developers for varied mobile application platforms like iOS and Android.
App developers are increasingly spending more on advertising, moving away from CPM and CPC models towards cost-per-install (CPI) models. CPI is believed to be more cost-effective with better lead quality. However, incentivized CPI leads to poor lead quality and retention as users download apps for rewards rather than interest. The document recommends using non-incentivized CPI to acquire interested users and discusses how to properly implement mobile app postback tracking.
The document describes an app called "Toilet Finder" that aims to help users locate the nearest public toilet when out in an unfamiliar area. The app will answer the question "Where is the nearest toilet (perhaps with disabled or baby changing facilities) and how do I get there?". It will target anyone who needs to use a public toilet, as well as those with disabilities or young children. The app will focus on quickly directing users to the nearest toilet location without unnecessary additional features that could slow them down. It will generate revenue through subtle advertisements within the app interface.
Webinar by AppN2O & OpenXcell: Understanding the basics of Mobile App MarketingJayneel Patel
The webinar was hosted by AppN2O in collaboration with OpenXcell Technolabs. Mr. Jayneel Patel (CEO & MD of OpenXcell & AppN2O) was the panelist for the webinar & the webinar was hosted and presented by Mr. Vinod Sanadhya (Marketing Manager with OpenXcell & AppN2O).
The Webinar was focused on the 5 W's of App Marketing
Why App Marketing?
What we need to start app marketing?
How to do app marketing?
When we should introduce app marketing?
Where should be the focus for better results?
The document summarizes an app development project for a customized supermarket navigation app. It includes sections on the unmet need for the app, ethnographic research observing shoppers, draft ideas for the app's features such as personalized recommendations and shopping lists, and research on existing shopping apps. The draft ideas would allow users to search and filter items by price and preferences, track past purchases, make reservations for pickup orders, and link directly to online grocery stores.
Hello, my name is Malik, I am a UX designer starting my career in UX. I recently completed the at General Assembly UXDI (UX design immersive) course in New York City.
The portfolio covers two projects. first a design exercise, to add a feature to an existing digital product. Second, was client work with datingring.com, an online dating site that wanted some help with conversion.
"Marketing in a Million App Market" by Aaron Watkins, President and Founder, ...Eurapp
Rebooting the EU App Economy / Fraunhofer HHI, Berlin, Germany / 13th November 2013
Aaron Watkins, President and Founder, Appency
"Marketing in a Million App Market"
Aaron Watkins has been working with mobile technology since before phones even flipped open. In his six years as an executive at ipsh! Mobile Marketing, Aaron led a number of award-winning mobile campaigns for major brands like Anheuser-Busch, Frito-Lay and Unilever, while also building strong, lasting business relations that benefited all involved. In 2008, Aaron was recruited to start the San Francisco office of The Hyperfactory, a mobile agency with a global presence. After working with app developers as a marketing consultant, Aaron wrote the official GigaOM guide to app marketing and founded Appency in 2009. By leading one of the only app-exclusive marketing and public relations firms in the world, Aaron has helped dozens of companies understand and succeed in the app space, from giants like Random House and Universal to one-man indie studios like Codito and Inkstone Mobile. The distinct, tumultuous markets of both Apple and Android are a challenge Aaron deeply enjoys.
This document outlines a marketing plan for an Android app called "Spot Famous For" that pinpoints a user's location and provides information about what that location is famous for using built-in maps and a speedometer. The plan details targeting tourists and travelers, competing with similar apps, promoting through collaborations and social media, and offering both free and premium versions to generate revenue and achieve download goals. Key tactics include emphasizing the app's speedometer and place-specific information, offering additional premium features through in-app purchases, and evaluating performance metrics to improve the app over time.
Ok, I’ve Got An App. Now How Do I Market It? - Mobile Marketing Basics.Kenny Norton
Have you ever wondered how to market an app for iOS and Android?
This session will take you through the basics from: App Store SEO, Social Media, Mobile Marketing Campaigns, even the often speculated QR code.
This session will also do an overview of free mobile marketing tools that can track your success.
Questions answered in this session:
- App Store SEO - How to optimize your app for maximum discoverability in iTunes and Google Play
- Social Media - How to use Facebook and Twitter to effectively market your app and communicate with your users
- Mobile Marketing - How to effectively run campaigns with no budget, or a huge budget - Ad network basics and contra deal partnerships
- QR Code - How to effectively use a QR code - How to make one that stands out from the pack (in a good way)
- Mobile Marketing Tools - Which (free) tools can you use to track your success and progress.
Kenny Norton is the Digital Marketing Manager at theScore, he manages and executes all social media and marketing for theScore App — one of the world’s leading and most downloaded sports apps. Once you build the next Instagram, or Flipboard you’ll be able you’ll be able to market it to the masses after attending this session.
You can follow him on Twitter here: http://twitter.com/kennynorton
You can connect with him on Linkedin here: http://linkedin.com/in/kennylnorton
Presented at Pod Camp Toronto 2013 February 23, 2013.
The document describes a proposed mobile application called Joy-Bucket. It would have free and premium versions. The free version would include educational games to improve skills like observation, memory, and logical thinking. Users could connect to social media to challenge friends. The premium version would allow users to learn topics in more depth through videos and gain certifications by passing exams. It aims to empower students while also entertaining them. Revenue models include in-app purchases, advertising, and partnerships with online retailers and companies.
Marketing your app on a shoestring - tips on PR, marketing, ASO and self-pub...Big Ideas Machine
Want to launch a mobile app but don't have a bottomless pit o money to spend on marketing? We've distilled several years worth of experience, tips, insights and more, all gained from launching real apps which have gone on to sell millions.
Aimed at first-time developers and smaller publishers or anyone interested in learning about app marketing.
Download the full guide from our website at www.bigideasmachine.com
How We Helped a Robotics Company Come-Up with an App Concept For Their Amazin...Alon Osman
Designing mobile apps is always a challenge, however designing an app for a robotics company was even more challenging. See how we created a solution that helped our client improve its product and raise capital.
The document discusses several nightlife discovery apps operating in various Indian cities. It provides details on the founders, ratings, number of downloads and cities of operation for apps like Instabounce, Partiko, Towntrot, Happitoo, MyCityWay, and Nearify. It then summarizes some of the key features of these apps like redeemable coupons, defining boundaries, personalized themes, and events covered. The document further discusses potential areas of improvement for existing apps and how existing features could be enhanced. It proposes potential partnerships, branding and positioning strategies, and marketing and engagement plans to promote a nightlife discovery app.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
The document discusses the results of a study on the impact of COVID-19 lockdowns on air pollution. The study found that lockdowns led to short-term reductions in nitrogen dioxide and fine particulate matter concentrations globally. However, the decreases in air pollution were temporary and levels rose back to normal once lockdown restrictions were lifted and activity resumed.
Demlink Travel is a full-service travel agency established in 1992 that arranges corporate travel, meetings, incentives, conferences and exhibitions (MICE) for over 1,000 clients. It has 250 employees and arranges over 3,000 events per year with 24/7 availability. Demlink has a network of over 300 international partners and access to over 120,000 hotels and conference halls worldwide through 10 leading reservation systems.
The document proposes a mobile app that allows users to search for local drinks, food, and entertainment options based on their preferences. It would be free for users and funded by advertisers. A survey found people have trouble finding places to socialize based on their tastes. The app would address this by allowing users to search by type of drink, food, or sporting event and see relevant local businesses on a map, including any promotions. The MVP would focus on drinks (especially beers), food, and entertainment search. Issues around data collection and app development are acknowledged, but the benefits for advertisers are cited as outweighing concerns.
Final Project - Marketing Plan for Mobile App (Shoppers Way)Anugrah Nimavat
This Final Project on Marketing Plan for mobile app (Shoppers Way) is created by me Anugrah Nimavat (NIT-Surat) during marketing internship under the guidance of Prof. Sameer Mathur (IIM Lucknow).
These slides use concepts from my (Jeff Funk) course on Business Models at National University of Singapore to analyze the business model of Augmented Reality for travel. Augmented reality superimposes information on top of our sensory data. One way to do AR is to use a smart phone’s camera to view a world with information superimposed on the smart phone’s display. For travel, nearby places of interest can be provides along with ratings, reviews directions, public transport, and other information on them. This information can be obtained from Google Earth and other sources. The slides describe the value proposition, method of value capture, customers, scope of activities, and method of strategic control for two startups involved with AR and travel.
Restaurant Finder Android Application project PresentationAbhinav Jain
The Prime objective of “Restaurant Finder Application” is to create a full fledged Android application which could locate a list of restaurants based on the location & type of the cuisine entered by the user. The user not only finds all the restaurant in the city, but also he can make a choice of the best restaurant based on the rating. The user can also map the location of the restaurant on Google Maps rendered to the user on the phone & find the path from his current location or from any other location to the restaurant. The user has the facility to make a call directly to the restaurant and can also obtain the detailed review provided by the others users. They can also send their own review to their friends via E-mail.
Final Presentation_Gregory Rakovsky_Foursquare Deets_03032014_PDM8grakker
Foursquare is introducing a new feature called Deets to help monetize its growing user base and address stagnant profit growth. Deets 1.0 will provide maps and aisle layouts for supermarkets and big box stores to help users find products faster. The objectives are to extend Foursquare's feature set, make the app more useful, and generate more revenue. By Q1 2016, Foursquare aims to have the final Deets 1.0 feature set established and launch version 2.0 with additional maps and directories.
Designed UI prototype for restaurant finder mobile app using Persona survey, market analysis and GAP analysis
Maintained app user-friendly, attractive user interface and easy to use
This project is part of Human Computer Interface
dreamOn! presents asYouWish! by Arindam Gohain, NIT SilcharArindam Gohain
1) dreamON! is a startup created by friends 3 years ago that aims to provide various services to users through a single app called asYouWish!.
2) asYouWish! will integrate existing ideas like transportation, accommodation, shopping, and more into a single app to make multiple services easily accessible to users.
3) The founders have created teams to handle technical development, marketing, design, and other tasks needed to code, test, launch, and maintain the asYouWish! app over a 2 year period outlined in their schedule.
This document outlines a business plan for a mobile app called Shoppers Way. The app aims to address the need for late night food delivery by allowing users to order from local restaurants for delivery within an hour. The goals are to generate 1,000 users in the first month and 100,000 users after one year. The strategy is to offer both free and premium versions, and promote through social media, blogs, and incentives. Implementation will involve developing the app interface over a year before launching and ongoing promotion.
A Guide for Anyone Who Wants to Turn App Development Idea into RealityIndianAppDevelopers
Here are the feature list to make Mobile App Idea Into Reality for your business. Read this blog guide of complete steps to build successful app product.
On-demand deliver app - Google Docs.pdfharikacheluru
Today's popular on-demand Uber models can be located in a variety of sectors from grocery to healthcare. Nevertheless, replicating this idea to another niche is not enough to be successful. There are many pitfalls associated with shipping an order, so it is important to consider many factors
Hidden Brains UK know mobile app industry has grown so much these years, So we have come up with unique and simple mobile app ideas to watch out in 2020.
KaleoApps built a $300k per year business selling mobile apps for churches in just 12 months. They chose to target the church vertical because churches need mobile apps to better communicate with members, churches have similar needs, and word-of-mouth spreads well within religious networks. KaleoApps created church apps using BuildFire's app builder that allowed features like push notifications, sermon archives, GPS directions, and an event calendar. They also provided an app management dashboard so churches could easily update app content without a developer. KaleoApps then built a high-quality website and sales process to attract church customers and build confidence in their mobile app solution.
Mob4Hire What is mobile app and website usability?Stephen King
In this deck, we discuss why mobile app and mobile usability is SO important, how it relates to customer loyalty ... and ultimately, how it relates to the 3 primary drivers of revenue growth. We speak a bit on Mob4Hire's approach to mobile usability using it's crowd of 53,000 mobile experts in 154 countries with our MobExperience research service, and we also review a technique called "Townhalls" which can be used in face to face focus groups.
SnapDecision is a real-time mobile marketing platform for restaurants and bars to advertise deals, specials and happy hours to a highly targeted user base.
If you’ve already developed one or more apps, there is a great market out there for businesses seeking ready made apps.
What a fantastic way to set up a bunch of passive income streams.
Learn more: https://www.apphappening.com/
The document discusses 6 common marketing pitfalls for mobile apps: 1) Assuming users will find your app without promotion, 2) Not having a marketing strategy, 3) Releasing the app without optimizing speed, 4) Focusing too much on self-promotion rather than user needs, 5) Treating the app like a mobile website or desktop app, and 6) Neglecting user privacy concerns. It provides tips to avoid these pitfalls such as using social media promotion, optimizing the app experience, focusing content on user needs, and implementing privacy policies.
App market has gone tremendously in the recent past. This young market has flourished beyond imagination and is expanding at a much faster rate. In such a market, it is necessary that you have right marketing strategy in whose absence sustaining would be close to impossible.
This is why today every app owner demands a well experienced app marketing expert who could help them market their app on different app stores. Though, one rely completely on the app marketing expert, there are certain pointers that can be missed easily.
For instance, content. For an app owner, content may not play vital role in app marketing whereas it could be used wisely to generate traffic and make your app visible on app stores. One can write blogs, publish social media posts, and can use App Store Optimization technique to get the attention of their potential users.
Likewise, the loading speed of your app would play a vital role in helping you get desired attention. You need to ensure that your app should load fast, within seconds; otherwise your potential users won’t show any interest on your app, and thus the chances of moving out of the app store increases. So, if you want to stay up in the market, avoiding these app marketing pitfalls are important
App marketing is crucial since it will help you increase your app visibility and improves downloads. Thus, avoid these 5 marketing pitfalls - mobisoftinfotech.com
Similar to Venture Lab 2012 - RED team OAP report (20)
This document proposes and evaluates ideas for a technology venture around laws and legislation. The initial idea of a "Version control system for laws" is deemed a bad idea, as ministries and parliaments already develop legal modifications internally and there is close communication. Instead, a "Laws commenting and crowd petitions system" is proposed, allowing the public to comment on and propose changes to laws, and see what ideas are popular. This could provide value to both the general public and government. Key aspects of the new idea like customer segments, channels, and revenue streams from premium accounts are outlined. Feedback on the revised idea is welcomed.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
CAKE: Sharing Slices of Confidential Data on BlockchainClaudio Di Ciccio
Presented at the CAiSE 2024 Forum, Intelligent Information Systems, June 6th, Limassol, Cyprus.
Synopsis: Cooperative information systems typically involve various entities in a collaborative process within a distributed environment. Blockchain technology offers a mechanism for automating such processes, even when only partial trust exists among participants. The data stored on the blockchain is replicated across all nodes in the network, ensuring accessibility to all participants. While this aspect facilitates traceability, integrity, and persistence, it poses challenges for adopting public blockchains in enterprise settings due to confidentiality issues. In this paper, we present a software tool named Control Access via Key Encryption (CAKE), designed to ensure data confidentiality in scenarios involving public blockchains. After outlining its core components and functionalities, we showcase the application of CAKE in the context of a real-world cyber-security project within the logistics domain.
Paper: https://doi.org/10.1007/978-3-031-61000-4_16
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxSitimaJohn
Ocean Lotus cyber threat actors represent a sophisticated, persistent, and politically motivated group that poses a significant risk to organizations and individuals in the Southeast Asian region. Their continuous evolution and adaptability underscore the need for robust cybersecurity measures and international cooperation to identify and mitigate the threats posed by such advanced persistent threat groups.
Infrastructure Challenges in Scaling RAG with Custom AI modelsZilliz
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceIndexBug
Imagine a world where machines not only perform tasks but also learn, adapt, and make decisions. This is the promise of Artificial Intelligence (AI), a technology that's not just enhancing our lives but revolutionizing entire industries.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
3. Initial idea description
Our initial idea was an «App for searching cheapest places for lunch».
JUST IMAGINE:
You have an app on your smartphone. After lunch you (and other users) add
to app some details: price for complex «business-lunch» (or separate dishes),
place where it was and personal assessment.
All user-generated information accumulates on server.
On the other side, when you (or other app users) haven’t defined preferences
on place for lunch, you can go to app. It will show what the nearest places are
and which is cheapest / more preferred by others.
4. Initial idea Business Model
Value Propositions
For customers of cafes and restaurants
1. Location based information about nearest cheapest places for lunch
2. Possibility to share own impressions about price and quality of lunch you
have
3. Special occasions from nearest cafes and restaurants
For owners of cafes and restaurants
1. Crowd-sourced references about owned cafe / restaurant
2. Possibility to attract new or previous customers with special offers
Customer Segments
1. Customers of cafes and restaurants (smartphone users)
2. Owners of independent or chained cafes and restaurants
5. Initial idea Business Model
Channels
1. Mobile application (iOS, Android, WM7)
2. Web-service (portal or browser application)
Customer Relationships
1. Through smartphone application or web-service
2. Through social media and friends network
3. Personalized e-mail marketing
Revenue Streams
In-App advertisement of cafes and restaurants (and other businesses with
similar customers)
Key Partnership
Restaurants, cafe's and other similar places
6. Initial idea Business Model
Key Activities
1. Design and development of smartphone app or web-based system
2. Product marketing and PR
3. Sales of In-App advertisement
4. Analytics and curation of user-generated content
Key Resources
1. Engineers / designers and infrastructure to run the service
2. Advertisement to create awareness
3. Sales team 4. Analytics team
Cost Structure
1. Initial cost of development and making the system live
2. Advertisement and PR costs
3. Sales team payment 4. Constant cost to sustain the infrastructure
8. We suppose that…
• Project is suitable and needed all over the world
• Project is one of a kind
• Proposed functionality of the project is enough to customers
:))
10. What we have done
We have made more than 80 face to face and chat discussions with potential
customers from both sides (customers and owners of cafes / restaurants) in
Russia, Ukraine, India, United States, United Kingdom, Ethiopia, Canada and
Europe.
Also we have start several discussion in social networks and personal blogs.
11. What we have as a results
Our project is suitable and needed all over the world
As a result we understood that service in its current shape is very suitable in
developing coutries (Russia, India, Ukraine, Ethiopia, etc.) and not
competitive / needed in highly developed (United States, United Kingdom,
etc.).
Our project is one of a kind
As mentioned above, our current version of service is not unique. It has many
competitors in highly developed countries, but on the other side is still bad
presented in developing.
Proposed functionality of the project is enough to customers
In face to face discussions we find out that base functionality our service
(nearest and cheapest places for lunch) is good but not enough for customers
of cafes and restaurants.
13. We suppose that…
To go further we need to try to gain more information about services (mobile
and web) with the same functionality. We assume that this will help us to
find right way for further project development.
And there would be only two ways:
1. Make service with current idea in base and larger additional functionality
but the same as highly developed countries services (focusing on developing
countries market);
2. Find new idea for base and make something really different (focusing on
highly developed and developing countries market).
Second is far more interesting :)
15. What we have done
In several days our team have made a deep research regarding services
(mobile and web) with the same functionality / customers. Both International
and local.
All gained information was submitted to spreadsheet with such boxes as:
•Type (web / app)
•Area (international / local)
•Main idea
•Main functions
•Additional functions
•Interesting details
•Possible ideas for us
16. What we have as a results
We have found numerous excellent projects in the same industry and even in
the same country (Russia). Among them – such international leaders as Yelp,
Urbanspoon, Foursquare and others. All discovered projects were much
better than our initial idea in all possible directions.
Our next step was a closer look to every found service - its value propositions,
customers segments and other parts of Business Model Canvas. Then work
was done we have found several opportunities for the new BIG idea.
18. Opportunities for new BIG idea
Taking a closer look to our competitors we have found several general
observations:
1. All great services like Yelp or Urbanspoon are working only with their own
separate audiences (users can never see the «full picture»)
2. Foursquare is great, but it is best for returning customers and building their
loyalty, and not so good in attracting them
3. Photos of food, detailed reviews, stars, proposed coupons and special
deals are very interesting, but you need to waste a lot of time to watch or
read them before making final decision
4. Different reviews and proposed special deals are not always suitable for
understanding that one place is better than others inside nearby area
5. Today’s customers have too much apps for searching and choosing nearby
cafes and restaurants, but all of them are great only in one or two directions
(some - in special deals, some in reviews, some in photos)
In summary we have an opportunity to make something like «universal» app
for searching best places nearby.
19. New BIG idea description
Our new idea is a «Universal App for choosing best places nearby with mobile
communication platform».
JUST IMAGINE:
Now you have no need to select one best service (web or app) for searching
cafes and restaurants nearby (Yelp, Urbanspoon and others) from hundreds
with the same functionality. Whatever service you have preferred, you have
no need to read plenty of customers reviews to make well-founded decision.
And you have no need to compare different places on unspecific indicators
by oneself and waste valuable time.
All you need is to tap button «I want to eat», and choose the best nearby
place using simple (but versatile in depth) indicators of popularity and
summarized user-generated opinion. Also you still will have a possibility to
place your own review to Urbanspoon / Yelp (or check-in in Foursquare)
through the one app.
20. New BIG idea description
And that’s is not all..
If after looking on presented simple indicators your decision on preliminary
preferred place is not clear, you could communicate with café / restaurant
spokesman through the app. And receive personal offer not only with the
same coupon as now in other apps, but special dish for today, dish most
preferred by you, his favorite drink and so on (based on user history). Or ask
some questions and receive quick answer.
We think this idea would be great not only for searching places to eat, but
also for places to drink, dance, watch, etc.
21. New BIG idea mechanics
We can aggregate user-generated information of our best competitors
(Urbanspoon, Yelp, Foursquare, etc.), analyze it, compare and present to
users in useful and simple way. For example, it could be done with two or
three different diameter coloured rings / dots on map for every place. First
would indicate popularity (more Foursquare check-ins – more diameter),
second – user-generated opinion, summarized through Urbanspoon, Yelp,
and other services.
Also we intend to give cafes and restaurants possibility to communicate with
users of our app at the moment they search, and try to make personal offers
to them (as now on web-sites). It could be shown as blinking on map ring /
dot of café / restaurant that would mean “Hey! I have to say you something
interesting!”. Inside the message user will find details of offer and make
additional questions.
22. New BIG idea mechanics
As a result we could make something like real dialog on the street then café
owner invites walking around potential customers and persuade them to
choose this place instead of another ones. For the first time we can
implement simple programmed dialogs. Later it could be real communication
between our app user and spokesman of café / restaurant, connected by
Twitter or somehow else.
In this case our service could be expanded to platform. And it would be the
next step in apps for searching best places nearby.
23. New BIG idea Business Model
New Value Propositions
For customers of cafes and restaurants
1. Location based information about best nearby place to eat / drink / dance /
watch, etc. All data is and aggregated from popular services (Urbanspoon, Yelp,
Foursquare, etc.), summarized and presented in very simple way
2. Possibility to share own impressions to different services through one app
3. Possibility to communicate with café / restaurant spokesman before making
final decision
For owners of cafes and restaurants
1. Possibility to have aggregated and summarized information about their own
position against nearby competitors
2. Possibility to communicate with potential nearby customers at the moment
they make a final decision
3. Possibility to promote special offers and make personalized recommendations /
offers on dishes, drinks and other
24. New BIG idea Business Model
New Revenue Streams
Access to communication platform and in-App advertisement of cafes and
restaurants (and other businesses with similar customers)
Other parts of Business Model Canvas have not any revisions.
25. Next steps to new BIG idea
Our next moves are:
•make new value proposition test on potential customers
•discuss idea with potential mentors
•go through others steps of Venture Class
Any assistance on this way would be very appreciated! :)
26. Great RED team
Oleg Chumakov
Archit Pandey
Behailu Shiferaw
Sachin Ramje
Anton Zakharov
Alexander Pukhov
Yana Bilynets
Yaroslav Aleksandrov
Sergey Smirnov
Bushra Alqarout
Vadim Novitskiy
Alexandr Bajenov
Mikhail Firsanov – team lead
http://venture-lab.org/teams/5214