Triply is a social tourism application that aims to engage users by gamifying the travel experience. It will allow users to socially experience travel through interacting with locations, following friends, and earning points/badges. Key features include location filters, reviews, and intelligent itineraries. The team wants to address issues they faced traveling and make it more fun. They plan to generate revenue through ads and partnerships with tourism sites.

1. Triply – Trip Happily
ETHAN EDGERTON
VARUN MURTHY
NEIL SETHI
SAROSH SHAHBUDDIN
STEVEN SWIGART

2. Fundamental Problem (AKA Opportunity !)
 We are trying to address the lack of a social,
engaging and self-guided tourism application.
 There are some existing applications that allow a
person to look up destinations and download
information about a city or book hotels or flights.
 However, all these applications are informational
only and involve very little user engagement. i.e.
information flow is unidirectional and non-engaging.
 There is nothing in these applications that keeps
making users return to the app when they are not
travelling.

3. Product
 We are in the process of building an application that will
allow travelers to immerse themselves into the travelling
experience by creating an engaging and captivating app.
 The application will allow people to socially experience
travel while learning about and interacting with a city
and its locations during their adventures.
 We intend to gamify the experience of travelling to a new
city.
 The social aspect of travelling will allow you to follow
your friends along on their journey as well as allow them
to follow you.

4. Key Features
 Gamified aspect to tourism. Each location is a level
where tasks can be completed and badges and points
earned.
 Location Filters based on preferences. i.e. Art,
History, Adventure, Night life etc.
 Review based location selection. i.e. the most
popular and most engaging locations are floated to
the top of the location list.
 Intelligent Itinerary building with cost and time
suggestions.

5. Team
 Our team comprises a great mix of technical, artistic
and entrepreneurial individuals.
 We all love travelling and wanted an application that
addresses the issues that we faced while discovering
a new place.
 Some of us travel on work and some of us for leisure
but we always try to make the most of a trip and have
fun doing it.
 We want to Trip happily.

6. Business Model
 Advertisement based revenue. Since the application
is used by people who are visiting a location or
planning to visit a location, we will have a high
location based conversion rate.
 Funding from tourism sites that we drive traffic to.

7. Sales and Marketing Strategy
 Utilize the existing social platforms in order to
market the application. We can use videos on
youtube, posts and comments on facebook and
reddit etc.
 Create event based marketing . E.g. the Olympics in
London, the US Open in NY etc in order to make use
of the increased foot falls in a location at a given
time.

8. Risk
 There are existing tourism applications that have
already gained a significant user base.
 Gaining user traction in a relatively saturated social
networking market is difficult. However, we intend
to integrate with existing social networks and not
compete with them.
 Monetizing this effort will need a lot of on the
ground work talking to local stores and vendors
about advertising with us.
 User engagement is subject to luck and user
adoption rates.

9. Partners and Allies
 We will need to tie up with many of the existing
social networks in order to gain initial user traction
and generate content on the platform.
 Integration with Open source data from flickr and
wikitravel is necessary in order to have rich content
on the application from the get go.

10. Funding
 We will bootstrap this application as we intend to
garner a user base before trying to monetize the
applications.
 The initial costs will only be development and server
/ backend infrastructure costs.
 We will also consider charging a nominal fee in the
range of $1 - $3 for the application.