This marketing plan proposes for Reebok to enter the Chinese market by targeting three niche markets: classics, running, and CrossFit footwear. Reebok will utilize an omnichannel approach including e-commerce, flagship stores, and partnerships. The plan aims to establish Reebok as the top brand in its niches within 5 years by promoting a message of individuality in sport. Key aspects of the marketing mix include premium pricing, social media promotion, and charity events. Risks like competition and regulatory changes will be managed during implementation and evaluation of the plan.