This marketing plan proposes for Reebok to enter the Chinese market by targeting three niche markets: classics, running, and CrossFit footwear. The plan outlines conducting market and SWOT analyses of China which identify opportunities in health trends but also threats from competition. The marketing mix details targeting younger consumers through e-commerce, social media, and events with a premium pricing strategy. Implementation and control sections discuss risks like competition and managing budget which is estimated based on Adidas' past China spending. The overall goal is for Reebok to become a top brand recognized for quality in its niches within 5 years of market entry.