Luke Bryan grew up in Georgia, helping on his family's peanut farm and learning to sing and play guitar from a young age. Though he had early success performing locally, tragedy struck when his brother died in a car accident, causing Luke to put his music career dreams on hold to help his family. Years later in Nashville, he found success as a songwriter for other artists before breaking through with his own hit debut album in 2007. Today, Luke Bryan leverages social media platforms like Twitter, Facebook, and his own website to heavily promote his music, tours, and charitable causes to his large international fan base.

1. +
Luke Bryan
Tailgates and Tanlines

2. +
Growing Up Country

Born Thomas Luther Bryan in Leesburg, Georgia
on July 17, 1976

He grew up helping his father on their peanut
farm

Luke got his first guitar at age 14

His mom encouraged him to sing when she
drove him around town

3. +
Long Road to Success

By age 15 Luke, the youngest
child in his family, was
entertaining small crowds

He was spotted by two local
songwriters once while
singing at a local club

The songwriters wrote for
Nashville artists and asked
Luke to write with them

When he graduated high
school he looked into moving
to Nashville for a recording
contract

4. +
Tragedy strikes

The day Luke was going to move out to
Nashville his brother died in a car accident

He chose to stay back and help his dad
with the family farm and business instead
of pursuing a recording deal

His father threatened to fire him if he
stayed because everyone knew that was his
calling

5. +
Famous over night

Once in Nashville Luke got
a deal writing for other
artists, like the song “My
Honky-Tonk History” for
Travis Tritt

Then in 2007 he started
recording his own songs

His debut album “I’ll Stay
Me” was in the Top 10

He is currently signed to
Capitol Nashville

6. +
Social Media: the Twitterverse
Reacts to Luke Bryan

With the handle @LukeBryanOnline Luke posts information about:

upcoming shows

Studio work

And endorses up and coming artists

7. Twitter
•
Twitter users can used the
tag #lukebryan and upload
pictures or videos from
concerts
•
Luke can also upload
personal pictures to twitter
for public viewing
•
They also give commentary
on concerts/performance
•
The more those following
Luke tweet the more popular
the hashtag becomes
meaning more people can
see what’s being said
+

8. +
Facebook
•
Luke’s Facebook account allows him to
post new music videos
•
Fans can then give immediate feedback
on or tag other friends
•
There is a lot of marketing that happens
on the Facebook page
•
Main goal is to drive as much publicity
to events Luke will be attending

9. +
Luke Bryan Online
 Luke
also has an online
page that:
 Sells merchandise
 Gives tour dates
 Keeps fan updated
about tour dates and
cities
 Promotes music
purchases

10. +
Fan base

Luke is in the pop-country
genre

His fan base is everything
from die hard country fans to
teenage girls who also love
Justin Bieber

He attracts a wide range of
fans due to his dashing good
looks and his love of the
outdoors and hunting

11. +
Luke Bryan
and online
communities

The majority of the media
Luke puts out is to promote his
career

There are Facebook fan pages
for people to express their
love from Luke Bryan

Radio station websites also
promote events at which Luke
performing

12. +
Connecting with His Fans



Social media also gives those
who can’t afford VIP tickets
“backstage access” through
pictures or videos posted of
pre-concert antics
Twitter is the most effective
way Luke interacts with fans
Tweeting out how amped up
he is for a concert in a certain
city in turn pumps up his fans

13. +
Pinterest as a fan forum

Fans turn pictures of Luke
turned into works of art on
Pinterest show their devotion

His fan base is huge and they
love him for his down-home
country attitude (and good
looks!)

14. +
Life:140 characters
at a time
Luke posts regularly on social media
whether it is on Facebook, Twitter or
his official fan page.
He heavily promotes himself and his
events but is not beyond posting
Staying on top of his social media
accounts lets fans know what hes
been up to and give Luke instant
feedback on shows and singles
It’s a win win situation

15. +
Giving back



The untimely death of his
siblings has given Luke the
opportunity to speak out about
his own personal grief
Although he tried to keep his
private life as private as
possible he knew talking
about his grief would be an
example for those going
through the same issue
He puts on concerts at the
YMCA in Leesburg in his
siblings honor

He also does charitable work
for St. Jude children’s research
and Make-A-Wish